08/10/2024
We were watching GMA today and they were interviewing the CEO of Disney and a couple of things stuck out that local business owners can apply to their advertising/marketing efforts:
• The memories a company like Disney creates last a lifetime. So much that adults can recollect their first Disney experience, who they were with, and the feelings they felt.
• Bob Iger has been in the entertainment industry for 5 decades. He says, "Almost everything has changed. However, one thing has not changed...The Power Of Great Storytelling."
• The expectations of the consumer changes over time. Bob and the Disney team work hard at delivering on these expectations.
Some takeaways a local business owner can use are:
• In every piece of content that you create...Tell a story, Make it last a lifetime, and Deliver on your customers' expectations.
Iger is headlining Disney's annual ultimate fan event in Anaheim, California.