06/02/2026
LinkedIn organic reach dropped roughly 50% in 2025.
I want to be honest with you about that number before I tell you what it means, because a lot of marketing people are going to use it to sell you something.
So here is the straightforward version.
The reach dropped because LinkedIn changed what it rewards.
It used to spread content based on your network.
Now it distributes based on your topic.
It watches what you consistently talk about, matches it against your profile and your history, and decides whether you are a credible voice on that subject.
Which means if you have been posting inconsistently about five different things, the platform does not know what to do with you.
And neither does the person who lands on your profile.
This is not bad news for people who do it right.
It is actually the argument for specificity that I have been making for years.
You do not need to reach thousands of people.
You need to reach the right hundred.
A focused, consistent presence on one or two topics will outperform scattered high-volume posting every time now.
The people who are going to win on LinkedIn in 2026 are the ones who know exactly what they stand for and say it consistently.
That is the whole game.
What do you want to be known for on LinkedIn?
Send me a message and we will figure out if it is a fit.