06/22/2026
# How Surf Style and Wyland Brought Two Landmark Retail Destinations to Life
When Surf Style and world-renowned marine artist Wyland entered into a licensing partnership, the vision was clear: create an immersive retail experience that would celebrate Wyland's artwork while introducing the brand to millions of beachgoers and tourists visiting some of the country's most popular coastal destinations.
The challenge was ex*****on.
Surf Style wanted to transform key locations in Clearwater Beach, Florida and Gulf Shores, Alabama into destination stores that would showcase Wyland's artwork both outside and inside the buildings. The project needed to be completed before the peak summer season and ahead of the busy July 4th holiday period.
That's where DNA Marketing & Printing came in.
# # More Than a Print Project
This wasn't simply a mural installation.
The project required hundreds of feet of high-resolution exterior wall graphics, custom fabrication, retail display production, installation logistics, project management, and coordination between multiple stakeholders.
Our team was selected because of our long-standing relationship with Surf Style, our proven ability to execute large-scale branding projects, and our unique understanding of retail operations.
Having previous executive experience within Surf Style, we understand the realities of retail. We know how stores operate, how customers move through the space, and how to execute major visual transformations without creating unnecessary disruption.
# # Bringing Wyland's Artwork to Life
The exterior murals became the centerpiece of the project.
Traditional hand-painted murals of this size can require months of work, extensive lift access, weather delays, and significant labor costs. Surf Style needed a solution that could be executed quickly while maintaining the integrity of Wyland's artwork.
Using advanced large-format printing technology, DNA Marketing & Printing produced and installed hundreds of feet of museum-quality mural graphics that faithfully reproduced Wyland's iconic marine artwork.
The result was a dramatic visual transformation that turned the buildings themselves into landmarks.
Visitors don't have to enter the stores to experience the artwork. The experience begins the moment they arrive.
# # A Win for Surf Style
The partnership allowed Surf Style to create a completely new retail experience without the timeline and expense associated with traditional mural painting.
The stores now feature highly recognizable destination graphics that attract attention, create photo opportunities, strengthen brand identity, and help differentiate the locations from surrounding retailers.
Most importantly, the entire project was completed in time for peak tourist season.
# # A Win for Wyland
For Wyland, the project provided an opportunity to bring his artwork to an even larger audience while preserving the quality and integrity of his work.
Rather than spending months on lifts painting massive building facades, large-format reproduction allowed his artwork to be displayed on a monumental scale while maintaining color accuracy, consistency, and visual impact.
The project also supports what has always been central to the Wyland brand: creating awareness and appreciation for marine life and ocean conservation.
# # The Experience Continues Inside
The project extended far beyond the exterior walls.
DNA Marketing & Printing also fabricated and installed custom Wyland apparel environments inside the stores, helping create a seamless branded experience from the moment customers approach the building through the moment they begin shopping.
The custom retail displays showcase Wyland merchandise in a dedicated environment that complements the artwork displayed throughout the property.
This complete approach transforms the project from a mural installation into a fully integrated retail experience.
# # Why Clients Choose DNA
Projects like this demonstrate what makes DNA Marketing & Printing different.
We don't simply print graphics.
We help brands bring ideas to life through large-format printing, custom fabrication, environmental graphics, retail branding, project management, and professional installation.
Whether it's a single storefront, a national retail rollout, a trade show environment, or a landmark mural installation, our goal is the same: deliver exceptional quality, meet aggressive timelines, and make the process easy for our clients.
The Surf Style and Wyland project is a perfect example of what can happen when creative vision, trusted partnerships, and expert ex*****on come together.
At DNA Marketing & Printing, we're proud to have helped bring that vision to life.
