Launch Digital Media

09/20/2022

Time spent watching streaming services surpassed both broadcast and cable for the first time ever in July, per Nielsen.

Streaming made up 34.8% of all viewing time, barely eking past cable at 34.4% and soaring well above broadcast at 21.6%.

12/22/2020

Marketers have an excellent opportunity in the CTV space. The growth has accelerated because of the pandemic. Opportunity knocks!

https://www.barrons.com/articles/cord-cutting-picks-up-steam-r-i-p-cable-tv-51588954999

05/06/2020

Pretty amazing data. Talks about the acceleration of cord cutting due to no live sports. Main reason people were keeping cable was live sports.

https://www.thetradedesk.com/blog/younger-viewers-are-at-the-forefront-of-the-cord-cutting-tv-revolution?&utm_source=linkedin_elevate&utm_medium=organic_social&utm_campaign=blog_post

04/29/2020

https://www-marketwatch-com.cdn.ampproject.org/c/s/www.marketwatch.com/amp/story/guid/A8EE5F9A-7DC8-11EA-AA0A-EC93BB13801D

Roku Inc. added more new users than expected as COVID-19 swept across the globe in the first quarter of 2020, and said the increases accelerated as Americans...

02/20/2020

The decline of Cable Continues

Cable TV is losing customers faster than ever. With Cable TV companies now reporting their end of the year numbers for 2019, we can see just how many customers have cut the cord. According to analyst firm MoffettNathanson, six million customers left traditional pay TV in 2019, a 7% year over year de...

02/19/2020

We are currently looking for a Programmatic Media Buying Account Manager.

Someone who has a track record in optimizing campaigns to hit our clients KPI's and or growth goals by implementing strategic strategies and buying recommendations.

Job Description - An Ideal candidate will have experience...
• Responsible for all new account deals performance.
• Work with the team manager to on-board new customers.
• Daily optimization, maintain and manage relationships with vendors, Trading Desks, DSPs, networks, and all demand sources.
• Work with operations manager to set up our clients campaigns for success
• Analyze the performance of our clients campaigns and think of ways to increase conversions.

Qualifications

Desired Experience:
• Proven track record of optimizing for success!
• Time management skills – ability to meet client deadlines.
• Expertise in working with DSPs, Ad exchanges, Ad servers, and any other optimization platforms is a plus.
• Experience in managing CPA, CPC, and CPM campaigns.
Outstanding troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a fast-paced start-up environment.
• Ability to work remotely and still optimize successfully
• Desire to do what it takes to get the job done.

02/06/2020