Shop Marketing Pros

Shop Marketing Pros Top-tier marketing for top-tier shops. Personalized marketing for clients to know, like, & trust you.

One of the biggest reasons SMP exists is that auto repair shops deserve marketing from people who understand this indust...
06/19/2026

One of the biggest reasons SMP exists is that auto repair shops deserve marketing from people who understand this industry. The customers, the stress, the day-to-day realities, and what it really takes to grow a shop.

Huge thank you to Alex with Quicker Sticker for the kind words and for trusting our team. If we’ve helped your shop in some way, we’d love to hear about your experience too.

Leave a review: tinyurl.com/smp-google-review

Summer can get stressful for auto repair shops. Kids are out of school. Families are on vacation. The phone slows down a...
06/18/2026

Summer can get stressful for auto repair shops. Kids are out of school. Families are on vacation. The phone slows down a little. You look out into the shop, and suddenly, a few bays are sitting empty longer than usual.
And if you’ve been in this industry long enough, you know slow seasons can mess with your head fast. But slower periods don’t have to mean panic.
In this blog, we’re talking about how smart shops market during slower seasons, what to focus on when car count dips, and how to stay proactive instead of reactive when business softens a bit.

Check out the full blog here. 👉 shopmarketingpros.com/how-to-market-around-the-slow-times-in-auto-repair

06/17/2026

AI is one of the hottest topics in the auto repair industry right now.
The problem is that most of the conversation is still theoretical.

In the latest episode of The Auto Repair Marketing Podcast" of The Auto Repair Marketing Podcast, Brian sits down with Joe Schindler of Schindler's Garage to talk about how he's using AI inside his shop today.

From predictive maintenance scheduling and call analysis, Joe shares real-world examples of how AI is helping his team save time, improve processes, and create better experiences for customers.

If you've been wondering where AI fits into your shop, this episode is packed with practical ideas you can start thinking about right now.

Listen now at shopmarketingpros.com/209

There’s a whole team behind the emails, podcasts, classes, strategy calls, conference booths, websites, ads, and content...
06/16/2026

There’s a whole team behind the emails, podcasts, classes, strategy calls, conference booths, websites, ads, and content you see from SMP.

You’ve heard the voices. Seen the names. Maybe even crossed paths with a few of us at an event. But who exactly are The Pros?

If you’ve ever been curious who’s behind it all, now’s your chance to find out. Get to know The Pros: shopmarketingpros.com/meet-the-pros

06/16/2026

We’re a little far out from Halloween, but still feeling spooked over these horrors! 😱

Your shop’s biggest marketing problem in 2026 might be the one you can’t see yet. 👀 Most shop owners are still focused o...
06/15/2026

Your shop’s biggest marketing problem in 2026 might be the one you can’t see yet. 👀
Most shop owners are still focused on ranking on Google. Meanwhile, AI is quietly changing how customers find and choose repair shops. We’re already moving toward a world where platforms like ChatGPT, Google, and AI search tools recommend businesses before someone ever scrolls through a list of results.

At STX 2026, Brian is breaking down what auto repair shops need to understand now to stay visible, trusted, and competitive as AI changes search.

This isn’t theory or hype. It’s a real-world strategy.
See y’all at STX 👉 shopmarketingpros.com/stx-2026-class-how-ai-is-changing-search-what-your-shop-must-do

If you miss this one, you’re probably going to hear people talking about it later. 😅Brian is joining the Changing The In...
06/13/2026

If you miss this one, you’re probably going to hear people talking about it later. 😅

Brian is joining the Changing The Industry Podcast LIVE for an Ask Me Anything session on Thursday, June 25th at 10:30 AM CT.

The best part about these conversations? They’re real. Real questions. Real conversations. Real insight into what shop owners are facing right now.

Join the Facebook Group: facebook.com/groups/changingtheindustrypodcast
Watch live on YouTube: youtube.com/

06/12/2026

What does it really take to build a shop that lasts for generations?
Summer has a way of making a lot of shop owners think about legacy. Family time, kids being around more, and the question of what all this hard work is really building.

In this episode of The Auto Repair Marketing Podcast, Brian sat down with Chris Luoma, third-generation owner of Jerry's Automotive to talk about what it looks like to carry on a family business while still making it your own.

From community involvement to car giveaways, this conversation is really about something bigger: building a shop your community trusts and creating something worth passing down.

If you’re thinking long-term about your business, your family, and what comes next, this one is worth a listen.
Check out the full episode at shopmarketingpros.com/164.

A lot of shop owners are interested in digital advertising, until they realize they have no idea what the process looks ...
06/12/2026

A lot of shop owners are interested in digital advertising, until they realize they have no idea what the process looks like. That uncertainty stops a lot of good shops from getting started.

Whether it’s Google Search Ads, Facebook Ads, Local Services Ads, or programmatic advertising, we wanted to pull back the curtain a bit on how to get started with digital advertising at SMP.

The graphics below walk through the three main steps of our process so you can see exactly what it looks like to get started.

Ready to get started? funnels.shopmarketingpros.com/book-a-discovery-call

06/11/2026

What if one of the best marketing strategies for your shop had nothing to do with marketing?

In this episode of The Auto Repair Marketing Podcast, Kim sits down with Jean Bradley and Patrick Weidman of Grove Street Auto Repair and Advanced European Repair to talk about building a business that puts people first.

From Ladies' Night events and teen driver workshops to food pantry support, cancer research, and holiday giving programs, they've spent decades investing in their community and the results have been incredible.

This conversation is packed with practical ideas for shop owners who want to build trust, create deeper customer relationships, and make a lasting impact beyond auto repair.

What community event has made the biggest impact on your shop?

Listen to the full episode now at shopmarketingpros.com/208.

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