Shop Marketing Pros

Shop Marketing Pros Top-tier marketing for top-tier shops. Personalized marketing for clients to know, like, & trust you.

What if switching marketing companies tanks your leads?What if you make the move and end up worse off than before?What i...
05/29/2026

What if switching marketing companies tanks your leads?
What if you make the move and end up worse off than before?
What if you just waste more money and have to start over again?

We hear these concerns all the time.
Most of those fears don’t come from switching.
They come from not knowing what a good transition looks like.

The truth is, switching marketing vendors isn’t the risky move people think it is.
Staying with a company that stopped performing? That’s the real risk.

We broke down the four biggest problems shop owners face when making the switch and what happens when it’s done the right way.

Because when you understand the process, the timelines, and what to expect; the decision gets a whole lot clearer.

💬 Comment BLOG and we’ll send a link straight to your DMs

Before May wraps up, we want to celebrate two exciting website launches. 👏 The new sites for CW Performance and Clarks A...
05/29/2026

Before May wraps up, we want to celebrate two exciting website launches. 👏 The new sites for CW Performance and Clarks Auto Service are officially LIVE.

👉 Check cwperformance.com and clarksautoservice.com out to see their new sites.

05/28/2026

Think your SEO is getting worse because website clicks are down? 👀
In today’s episode of The Auto Repair Marketing Podcast, Brian sits down with Michelle, head of SEO at SMP, to talk about what AI-first SEO means for auto repair shops and why fewer clicks do not always mean fewer opportunities.

Customers are searching differently now so comment “Podcast” and we’ll send you a link in your DMs to learn more.

The shops that get the most out of conference season don’t wait until the last minute.We all know that Fall conferences ...
05/28/2026

The shops that get the most out of conference season don’t wait until the last minute.
We all know that Fall conferences fill up fast, schedules get tight, and before you know it, the events you wanted to attend are already booked or missed altogether. The smart move is planning ahead, and you can do that all in one place at automotivetrainingevents.com

If you’re looking to grow, train your team, and stay sharp going into the busiest part of the year, this is the resource to go to.

05/28/2026

Real customer loyalty goes beyond someone remembering your shop's name. It’s the customer who talks about their experience with your team months after their visit. It’s the person referring their coworker because they felt cared for when they were stressed. It’s the customer who trusts you enough not to price shop every repair. That kind of loyalty creates stability when things get unpredictable.

In episode 201, Kim talks about what loyalty looks like in the auto repair industry and why understanding your customers’ stress, urgency, and everyday life matters more than most shops realize.

🤔 Want to learn more?
💬 Comment “PODCAST,” and we’ll send you a link.

Most shops, when they hear the term “programmatic ads,” immediately assume they’re expensive, complicated, or meant for ...
05/26/2026

Most shops, when they hear the term “programmatic ads,” immediately assume they’re expensive, complicated, or meant for big brands. In reality, programmatic advertising can be a highly effective way to keep your shop visible to people in your area before they ever need a repair shop. However, it’s not the place to start.
In this blog, we break down what programmatic ads are, how they work for auto repair shops, and when it makes sense to add them to your marketing strategy.

👉 Click the link in the comments to read the whole blog.

Memorial Day is a time to pause and remember those who gave everything so the rest of us could keep showing up, building...
05/25/2026

Memorial Day is a time to pause and remember those who gave everything so the rest of us could keep showing up, building businesses, and living our everyday lives. We don’t take that lightly, and we’re grateful for the sacrifices that made it possible.

Wishing everyone a meaningful Memorial Day.
As a quick reminder, our office is closed today and will reopen tomorrow.

Huge thank you to Gary for the kind words and for trusting SMP to support both Meadows Motor Cars and Angie's Service In...
05/24/2026

Huge thank you to Gary for the kind words and for trusting SMP to support both Meadows Motor Cars and Angie's Service Inc. We know shop owners have a lot of choices when it comes to marketing, and we never take that trust lightly.

Some of the best conversations in this industry happen when shop owners and industry professionals can just be honest ab...
05/23/2026

Some of the best conversations in this industry happen when shop owners and industry professionals can just be honest about what’s going on in the market.
The challenges. The marketing frustrations. The things that are working. The things that aren’t.

On Thursday, May 28th, Brian will join Changing The Industry Podcast for a LIVE Ask Me Anything conversation about marketing, shop growth, leadership, and the realities of running an auto repair business today.

If you have questions or want to hear real conversations from people in the industry, join us in the Facebook Group: facebook.com/groups/changingtheindustrypodcast
and on youtube.com/

05/22/2026

If you’ve thought, “We could be doing this better,” you’re not alone.
Most service advisors are learning on the fly.

In this free course, Michael, our Marketing Service Advisor, focuses on 10 core skills that make a difference in how advisors communicate, connect, and serve customers.
If improving the customer experience is a priority, you are going to want to check this out: tinyurl.com/smp-service-advisor-class

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