07/31/2022
Results are everything, and the following case study showcases the effectiveness of proven marketing methods.
In early Q1, one of our clients approached us and requested a multi-channel lead generation campaign.
Step one to launching any digital marketing campaign is understanding where your ideal customer profile spends time online.
In the case of this residential service contractor, we were able to swiftly determine that Google and Facebook were the most appropriate channels to direct our campaign.
This is how we did it:
Our team completely redesigned the client's website to improve the overall experience for desktop and mobile users by ensuring lightning fast load times, simple and clear explanations of the service and deliverables, and plenty of user friendly estimate request forms placed on each page of the site.
We also ensured proper usage of geo-based keywords throughout each page so the website and Google Business Profile would appear in local search results.
After the website was deployed, our campaign managers launched a strategic location-based Facebook ads campaign in the client's desired service area. The ads were effective from the moment they published. In just one week, our client received 33 estimate requests!
Overall, this home service contractor invested a total of $15,000 over the course of six months and realized an investment gain of $140,000. That's an 833% return on investment!
Digital Marketing is what we do, helping our client achieve and exceed their business goals is who we are! Get in touch with us today for a complimentary marketing assessment to reveal how Unique Pro Media can help you launch, grow or scale your business.