06/02/2026
I'm going to be honest with you about AI.
I use it. A lot. But probably not the way you think.
I use it to help me think out loud when I'm stuck — like a brainstorm partner who never gets tired. I use it to draft first passes of things I'd otherwise stare at for an hour. I use it to organize ideas that are scattered across three notebooks and a voice memo I recorded in a parking lot.
What I don't use it for: my voice. My opinions. The part of my content that sounds like me. AI doesn't know what it felt like to grow up in Hawaiʻi. It doesn't know my clients' actual businesses. It doesn't replace the relationship.
The best way I've heard it described: AI is the assistant. You're still the expert.
If you're curious about how to actually use AI in a way that makes your business smarter — not just faster — the AI Exposed bundle is worth a look. Link in comments.