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08/20/2026

What happens when your firm outgrows its referral pipeline?

In our newest GAVIN Fi Podcast episode, Sophie Hanneken speaks with Mark Weiskind, President and Partner of Wealth Advisory Services at Fairway Wealth Management, about the firm’s recent brand refresh and why staying true to their identity is most important.

Weiskind shares how Fairway tackles a challenge many relationship-driven firms face: as referral-based growth becomes more difficult at scale, building brand awareness becomes essential to bringing new clients through the door.

Listen to the episode: https://evolving-influence.com/gavin-fi/

08/17/2026

A strong summer is worth celebrating.

Over the past few months, colleagues across GAVIN, GregoryScott, YGS corporate sales and fulfillment have been hard at work bringing ideas to life, moving projects forward and delivering for our clients.

Recently, team members across the organization stepped away from the day-to-day to come together for a team BBQ, celebrating a busy summer and the momentum ahead.

Grateful for the people, collaboration and energy that make it all possible.

08/12/2026

Last week, our team joined the Baltimore County Department of Health and Human Services in Towson for an in-person working session focused on the next phase of a public health campaign.

Integrated communications is not simply bringing PR, creative, marketing and community engagement into the same room. It is making sure each discipline is working from the same audience understanding, toward the same goal.

That alignment matters, especially in public health. The message, creative, channel strategy and community experience all need to reinforce one another if we want to build awareness, support understanding and ultimately influence behavior.

That is the model we continue to build at GAVIN: strategy first, the right expertise around the table, and ex*****on that stays connected from one touchpoint to the next.

Thank you to the Baltimore County Department of Health team for the thoughtful collaboration. We’re looking forward to continuing the work.

07/09/2026

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07/08/2026

Limited bandwidth. Pressure to prove ROI. Great media coverage that lives one day and disappears. Sound familiar?

These are the realities we hear from mission-focused organizations every day, and the reason we recently created this webinar session to share with the PA CDFI Network.

In this on-demand webinar, our team shares a practical framework for stretching your communications further: using earned media to build trust, amplifying coverage across the channels you already own and reporting impact in terms leadership actually cares about.

No new content required. Just a clearer path forward.

Watch the webinar for free: https://bit.ly/4p7h7Af

07/07/2026

Congratulations to our EVP, Serena Spiezio, for being named one of Pennsylvania's Most Influential Leaders by Central Penn Business Journal and Lehigh Valley Business.

For more than two decades, she's built and mentored teams across marketing, PR, creative, digital, and technology — and watched many of those professionals grow into leaders of their own.

She has helped transform marketing and communications from a support function into a genuine growth engine, guiding organizations across healthcare, education, financial services, manufacturing and nonprofits through rebrands, digital transformation and integrated strategy.

Serena often says the most successful leaders are the ones who never stop learning. This recognition is a reflection of exactly that.

06/30/2026

Your health center's story is being told every day. Is it consistent?

Patients, providers, funders, policymakers and community partners are forming opinions through search results, media coverage, social media, your website, AI-generated answers and every interaction they have with your organization.

Our latest GAVIN Health newsletter explores how community health centers can take a more intentional approach to visibility and trust.

Inside this edition:
- How to identify the proof points that matter most and make every story work harder
- Why provider voices are one of your greatest assets for building credibility
- How to create a more connected communications strategy across every touchpoint

The next issue is about to drop. Sign up now to read more: https://evolving-influence.com/hhs-signup/

06/25/2026

A well-earned moment for someone who's shaped how we work.

We're proud to celebrate Amanda Peterson Martin, VP of Integrated Communications & Client Success, named a 2026 Woman to Watch by the Central Penn Business Journal at the Women of Influence event in Harrisburg!

Amanda has been instrumental in shaping how GAVIN works – bringing strategy, PR, digital, creative, and executive communications together into one cohesive approach.

Her leadership has strengthened how GAVIN approaches client relationships, helping teams build trust, anticipate needs and consistently deliver work that meets the moment.

She has also helped reinforce a culture of shared ownership, empowering every member of the team to understand their role in the client experience and take pride in the outcomes we create together.

Read more about Amanda's national and regional recognition:
https://bit.ly/4eLX1Xu

06/11/2026

A recent analysis of AI Overviews found that they were inaccurate about one out of every 10 times.

That may not sound like much until you consider how many people are now using AI to learn about organizations.
Sometimes the information provided is accurate. Other times, it’s outdated, missing context or altogether invisible.

If you're not actively checking what AI platforms say about your organization, there's a chance people are making decisions about your brand based on information that no longer reflects who it is, what it does, or the expertise your team has worked so hard to build.

That's why we created the free AI Reputation Risk Assessment: https://evolving-influence.com/what-is-ai-saying-about-your-brand/.

Get a clearer picture of what sources are, or aren’t, influencing how AI platforms describe your brand, and where gaps in visibility, authority, or consistency pose a threat.

06/10/2026

Is lack of visibility holding back your firm's growth?

For many law firms, reputation, referrals and differentiation are deeply connected, yet too often firms sound and look the same in the market. The firms that stand out are the ones with a clear point of view, consistent visibility, and proof of the value they create.

In our latest blog, Amanda Peterson Martin, Jay Scott and Mikaela Maurer break down why differentiation is such a challenge for law firms and how integrated communications builds credibility long before reputation is put to the test.

Read the full conversation here: https://bit.ly/4v32oII

Address

3211 N. Front Street
Harrisburg, PA
17110

Website

http://www.gavinadvertising.com/

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