WebFX

09/02/2026

We're gearing up for a fun few months of career fair visits across Pennsylvania! Will our Talent Acquisition team see you at any of their stops? 👇

If you'll be at any of the campuses below and want to learn more about working at WebFX, our team would love to chat with you!

Pop in and say hello, or bring your burning questions for us to answer. We can't wait to meet you!

✨ Our schedule ✨

📅 September 15th: Lebanon Valley College Accounting and Business, Marketing & Communications Career Fair
📅 September 15th: Elizabethtown College Business Meet & Greet
📅 September 17th: Susquehanna University Business and Accounting Career Fair
📅 September 17th: Penn State University Non-Technical Fair
📅 September 21st: Commonwealth University of PA – Bloomsburg Management, Supply Chain, Marketing, Technology and Analytics Expo
📅 September 23rd: Indiana University of Pennsylvania Career Expo
📅 September 23rd: York College of PA Career Expo
📅 October 1st: Shippensburg University Job & Internship Fair
📅 October 14th: Kutztown University Internship & Job Fair
📅 October 15th: Penn State Altoona Fall Career Days
📅 November 4th: Messiah University Career Expo

08/26/2026

Some wisdom from Dan, Sr. Director of SEO.com: There are two audiences you really need to think about when creating content. Check out our short video for the explanation.

08/25/2026

Yelp and OpenAI have signed a licensing deal that lets ChatGPT pull Yelp's reviews, business information, and other details directly into its answers. A Request a Quote feature is coming next, letting people contact a local business right inside the chat.

This means the local search experience is even more AI-powered, and businesses that operate in a specific service area need to make sure their strategies adapt.

We break down more of what the deal means and what to check on your own Yelp profile on our website.

https://buff.ly/JmtZYOn

The Yelp ChatGPT deal puts your reviews inside AI answers. Learn how to get recommended and how to track the leads it sends.

08/24/2026

In our analysis of about 600,000 AI referral sessions, we found that more than 9 in 10 landed on consideration or decision-stage content.

This means your website's AI visitors are coming to you already having done their initial research.

Before they've had their first interaction with your website, they've likely already asked AI to compare options, summarize reviews, or explain pros and cons.

They're not opening up ten browser tabs and spending hours parsing through the results. The initial learning happens via a conversation inside a chat window.

By the time someone clicks through to your website from their AI chatbot, they're no longer learning the basics. They're checking your pricing, your service details, or your FAQs to confirm a choice that AI has already guided them toward.

Our findings here align with a separate study we ran.

We found that AI referral traffic converts at a rate 1.2x higher than organic search traffic. Granted, AI generates a much smaller portion of traffic than organic search. But visitors who arrive from AI are closer to making a purchase.

Does this mean you should only create content focused on the consideration or decision stages of the funnel?

No.

In fact, we found that AI rewards comprehensive websites that support different stages of the customer journey. All of the content you create helps AI understand — and (hopefully) recommend — your business when people are looking for something you offer.

Plus, your strategy needs to account for all of the places people find your website and their intent when coming from those locations. AI is just one piece of the puzzle.

While people landing on your website from AI may already be familiar with your business, people who find you from organic search or other referral sites may need to keep learning.

Knowing your audience and the platforms they use can inform your overall content strategy.

Want to keep learning about the content that earns AI traffic? Find the link in the comments for our full analysis.

What types of content earn the most AI traffic? We analyzed nearly 600,000 AI sessions across 2,500 pages to uncover the patterns behind AI search success.

08/13/2026

You're not just copying and pasting random AI prompts and pre-built files from the internet, right?

Right?!?!

We get it. Finding a slick prompt or a ready-made AI customization (GPT, Gem, Skill, etc.) for your AI tool feels like a quick win. But that shortcut can carry hidden instructions designed to manipulate the AI's behavior or quietly pull sensitive information out of you.

If that customization comes with tool access — meaning it can run code, connect to your files, or reach into your accounts — the potential damage goes up considerably. You really don't know the motivations of whoever built it.

This applies whether you're using ChatGPT, Claude, Gemini, Copilot, or anything in between. If it came from somewhere you don't fully trust, it's worth a second look before you use it.

A simple rule of thumb: if you didn't create it and you don't know what it really does, check with your digital security team before you add it to your account.

Thank you for reading this PSA. Now back to your regularly scheduled scrolling.

08/12/2026

Quick question: do you know how much of your Google Ads traffic might actually be bots?

According to one study, 53% of internet traffic comes from bots.

If your Google Ads automation setup doesn't distinguish a bot's form fill from a real lead, it will start to spend your hard earned dollars on fake conversions. Don't take this to mean you should abandon your automated bidding strategy.

When you feed the right data into your value-based bidding strategy, you show Google exactly which conversions are worth chasing, and which ones aren't. Then, the algorithm learns from your best customers instead of your worst traffic.

We break down the basics of value-based bidding and how to refine your setup on our blog.

Your value-based bidding rundown: https://buff.ly/7CtLoWP

See how we cut cost per qualified lead 47% with value-based bidding by fixing the conversion signal most setups get wrong. A firsthand breakdown.

08/08/2026

Google Ads is complex. When set up correctly, the automation saves you time and maximizes ROI. But that complexity makes it harder to figure out what's wrong when something doesn't look right.

That's where AI can help, and we don't just mean the tools built into Google Ads. Tools like ChatGPT and Claude can dig through account data fast, once you know how to point them in the right direction.

Brooke, one of our PPC experts, shares her tips for using AI to diagnose Google Ads performance in this video.

08/03/2026

Did you know that the more often someone engages with AI Overviews, the more often they click through to the cited sources? There's actually a 36-percentage-point difference between the click-through rates of the most and least engaged users.

This isn't just a fun fact to share at your next trivia night. It's a set of numbers that impacts how your business should think about visibility.

Spend a few minutes with Macy as she highlights some takeaways from the data.

07/28/2026

Pitching GEO to your boss? Make sure you answer these three questions:

👉 What business risk does GEO address?
👉 What opportunity are we missing today?
👉 How can we test this without committing to a full program too soon?

Your pitch needs to be practical, measurable, and connect to impact on your company's bottom line. That might sound like a lot to cover, but we 👏 believe 👏 in 👏 you 👏

We've also put together a blog post with tips for crafting your pitch, including some advice for addressing objections. Get a quick preview right here — then head over to our blog for the rest. We've put the link in the comments below!