WebFX

10/14/2026

Any agency can say they'll help home services businesses get leads and book more jobs. But our team has the data to back it up.

The results we've driven for home services companies include:
🔵 More than $600 million in revenue
🔵 Over 6.7 million leads
🔵 60x lower cost per lead than the home services industry average

If you're looking for an agency with proven results for home services businesses, look no further than WebFX.

Our team of experts would be happy to chat about growing your business. Just get in touch with us on our website!

https://buff.ly/ZsS511O

10/12/2026

The sound of children laughing, the rhythm of dancing, and the joy of a community celebrating what’s possible when we come together. 💛

In San Isidro, Joyabaj, Quiché, Guatemala, we celebrated the inauguration of two new classrooms and four new bathrooms, creating a better learning environment for more than 500 students.

Made possible with the incredible support of our friends at , this project is about more than new walls and facilities. It’s about giving children a place where they can learn, grow, dream bigger and take steps toward the future they imagine for themselves.

And having the WebFX team there to celebrate alongside the community made this moment even more special. There were hugs, dancing, and so many smiles — a beautiful reminder that the impact of education goes far beyond the classroom.

Because every child deserves the chance to dream. And together, we’re helping turn those dreams into possibilities.

10/12/2026

The location with the fewest leads might be making you the most money. There's only one way to know for sure.

⭐ Analyze performance across all of your locations.

If you manage a business with multiple locations, diving into the data can help you understand where you have opportunities to grow.

Before you dive in, though, you'll want to make sure all of your locations measure performance the same way.

One aspect of this is ensuring that each location defines metrics consistently. So, for example, you'll want to be clear about what makes a qualified lead. Is it someone who has visited your store? Someone who filled out a form on your website? What qualities make one lead more likely to close than another?

Then there's the matter of data. For an accurate analysis, all location data should be stored in one place and properly labeled.

Want more steps on identifying underperforming locations for your multi-location business? We have 'em on our blog!

Learn how to identify underperforming locations using marketing and revenue data. Compare leads, customer value, and capacity to find performance gaps.

10/09/2026

So, you've popped the ch*****ne and welcomed a new company to your portfolio. What's next?

First off...

Congratulations! That's such an exciting milestone and we hope you took the time to celebrate this achievement! 🍾🎉🎈

Second, once the initial excitement winds down, it's time to establish a real performance baseline. Doing so will build a solid data foundation that you can use to forecast marketing growth for your newly acquired company.

Morgan, Director of Private Equity Partnerships at WebFX, outlined the steps needed to build a useful post-acquisition forecast — including insights on how to establish your data foundation and identify areas where you can create the most value. You'll find all of the details on our blog, linked in the comments. 🔗

At the core of it all, though, you need to centralize the data. Outline all of the tools that your new company uses to track performance and manage operations, then connect that data in one central hub.

Your new portfolio company may use a variety of platforms in its operations. They might manage the sales pipeline in a CRM like ServiceTitan, Salesforce, or Nutshell. They may use a spreadsheet to follow their finances, or have something like QuickBooks or NetSuite in place. They might have local listings in Google Business Profile, Yelp, or other directories.

No matter which tools they have in their lineup, it's critical that you a.) know which ones they utilize and b.) bring the data into one place for a more holistic view of past performance.

Then, you can better connect marketing activity to revenue and identify growth opportunities.

Morgan expands on the forecasting roadmap on our blog, so you'll definitely want to check it out using the link in the comments.

10/08/2026

You have two main options to stop spam leads from sending your Google Ads bidding automation off the rails.

Option 1: You can retract those leads from your data set. A retraction removes the spam conversion so it loses influence on the automation setup.
Option 2: You can restate the value of the leads. Restatement doesn't change your conversion count but it does change the value of the spam lead.

What you don't want to do is keep those spam leads in your data set. If you do, you increase the likelihood that Google will start bidding on low-quality opportunities. Not a great way to use your ad budget.

We explain more about Google Ads conversion adjustments on our website, and you can find the link in the comments! 👇

10/07/2026

As a Yelp Advertising Partner, our team knows what it takes to make the most of the platform.

We chatted with Nolan, Head of Innovation at WebFX, to get his top tips for optimizing your Yelp presence, including both your profile and your ads.

Pause your scrolling, because this is some advice you don't want to skip for your business.

10/06/2026

WebFX-U registration closes on Friday (10/8) at 12 p.m. Grab your spot before time runs out!

While we have you here, let's go over a few common questions we get for one of our favorite events.

🔵 What is WebFX-U?

It's our in-person event for college students who want to learn more about working in digital marketing (and at WebFX).

🔵 When is WebFX-U?

Join us at our HQ in Harrisburg on Oct. 13, 2026 from 1 - 3:30 p.m.

🔵 What can I expect when I attend?

When you join our fall 2026 session, you can expect to take a tour of the FXCampus, meet our hiring team, learn about the industry from team members across a variety of departments, hear from WebFX leadership, and connect with other students looking to kick off their digital marketing careers.

🔵 What should I bring with me?

An enthusiasm for knowledge (and maybe something to take notes with).

🔵 Do I need to be a marketing major to attend?

Nope! Our team actually spans more than 50 majors. What matters most is that you have a passion for learning!

🔵 How much does WebFX-U cost?

$0 — this event is free (and we hear there are snacks, too 😉). All you have to do is register on our website so we know you're coming!

https://buff.ly/qsuDk66

10/05/2026

The AI reputation doctor is in, and they have a treatment plan for you. 🥼🩺

It starts with a quick AI brand visibility health check. Just a few searches can tell you a lot about how AI represents your brand in its responses.

1.) Go to the AI tools you have access to. ChatGPT, Claude, Google's AI Mode, etc. Bonus points if you know the tools your audience prefers.
2.) Ask each tool to tell you what your company does, who you serve, and who your competitors are.
3.) When you have all of the answers, look for any knowledge gaps. Are you being accurately represented by each of the tools you're using?

If your brand positioning in AI is totally off, you have a lot of work to do — although our team would be happy to take it off your plate. 😉

Even if the description is generally correct, AI might be missing some key details.

Maybe you've added new features to your app that aren't fully represented. Or you've expanded your services recently but aren't recognized for this new branch of your business.

This information can be the difference between a new customer and a lost lead.

Once you've determined what's missing, you can start building up your online presence to accurately reflect your brand.

This includes making sure the high-impact pages on your website accurately reflect who you are and what you do. There may be some older content on your website that contradicts your newer pages.

Audit your presence off of your website, too. Are your social media accounts reflective of your brand? Do other third-party websites accurately represent you?

AI takes many sources into account when generating a response, so you'll want to get your messaging tightened up wherever you can.

If this sounds like a lot of work, that's because it can be! That's why finding a growth partner for the AI era can be so helpful to your strategy.

We'd love to be that partner (as stated in the video below).

Learn more about what we do and how we can help shape your AI brand visibility by visiting our website. You'll find the link to learn more in the comments!

10/02/2026

Karley attended the first-ever WebFX-U, and a decade later, she’s still grateful for the experience that brought her to WebFX.

"The visit really solidified my interest in the team, the work, and the environment of WebFX," she said.

That day, she also heard a team member’s story that shaped how she thought about her own path forward.

“One team member shared how big of a variety of clients they got to work with,” Karley said. “That potential to work with so many different industries was exciting to me.”

Today, Karley serves as the Sr. Director of Sales Enablement and Operations, leading a team that shapes the strategy recommendations new clients receive.

“We dive deep into the research that supports our recommendations, run the systems and operations behind the tools, tech, and AI our team relies on, and host training and development to keep everyone learning and growing in their careers,” she explained.

Looking back, she says her college self would be surprised by her career journey. Karley spent close to a decade on WebFX's social team before moving into sales, and she has loved being able to flex a wide range of skills with both teams.

“I would never have imagined the opportunities to be as analytical and data-oriented in my job as I am, and that's been a constant over my career that I've totally enjoyed,” she said.

For college students planning to attend WebFX-U, Karley's advice on making the most of the day is straightforward.

“Keep an open mind and just be a sponge for the information you'll hear,” she said.

Want to explore digital marketing career opportunities and network with our team?

Register for WebFX-U today to save your spot.

The details:
➡️ What is WebFX-U? It's our free *in-person* event for college students who want to learn more about working in digital marketing (and at WebFX).
➡️ Where is WebFX-U? At our HQ in Harrisburg!
➡️ When is WebFX-U? Oct. 13, 2026 from 1 - 3:30 p.m.

https://buff.ly/qsuDk66

10/01/2026

You may be wasting your ad budget on bots. 🫨

But fear not, there's a way to protect your advertising dollars from fake clicks and bad conversion data.

Let us introduce you (via YouTube video) to Google Ads value-based bidding, a data-driven approach to your ad campaigns that helps you optimize for the leads most likely to become customers.

With a comprehensive value-based bidding strategy in place, we saw a 47% lower cost per qualified lead year over year, as well as improvements to other metrics.

We put a link to the full video (and to a blog post with more details) in the comments. Check 'em out!