WebFX

06/03/2026

The most expensive sentence in business right now?

"My customers aren't using AI."

06/02/2026

New in Google Analytics: AI traffic now has its own channel.

As of May 13, GA4 can automatically detect visits from AI assistants like ChatGPT, Gemini, and Claude and group them under a dedicated "AI Assistant" channel. Before this update, measuring your AI traffic required some manual setup.

AI traffic and AI ROI are not the same thing, though, and knowing the difference matters. We put together an AI Traffic Quality Ladder to help marketing teams measure what happens after the click — head to our blog for the full picture. Link in the comments 👇

Learn how the new Google Analytics AI assistant traffic channel works, what changed in GA4, and how marketers should measure AI-driven visits.

05/26/2026

Marketing has always had a lot of acronyms. SEO, PPC, ROI, ROAS, CRM…it can be a lot. And now, with AI thrown into the mix, we’re getting even more acronyms, with one of the most prominent ones being GEO (which stands for generative engine optimization).

“Wait, GEO?” you might be asking. “So, it’s just SEO with a different first letter?” Well, no. GEO is definitely related to SEO, and you need both to have a successful visibility strategy, but they’re not the same thing.

To put it simply, SEO focuses on optimizing your content for traditional search rankings, while GEO focuses on optimizing for AI-generated responses. So, the intent is the same — increasing online visibility in search — but the channels are different, which means the methods generally are, too.

As you likely know, common tactics for improving SEO include:

🔎 Targeting long-tail keywords
🔎 Earning third-party backlinks
🔎 Improving speed
🔎 Optimizing for mobile

GEO, on the other hand, uses techniques such as:

🤖 Providing direct answers to prompts
🤖 Integrating hard data and examples
🤖 Creating dedicated FAQ sections
🤖 Building out brand and entity signals

So, SEO and GEO are often considered separate strategies. BUT that’s not to say they’re entirely disconnected.

Actually, one study showed that more than half of AI Overview citations come from pages that also rank in traditional search results. That means optimizing for SEO also helps you optimize for GEO. Meanwhile, GEO-specific tactics serve as an important new layer in your strategy that helps accelerate visibility in AI features and tools.

At the end of the day, by far the best plan is to prioritize both SEO and GEO in your marketing strategy, optimizing for search visibility across the board.

Learn more on our website!

SEO and GEO are both vital strategies — but how do they compare, and which one is more important? Find out in this guide to SEO vs. GEO!

05/26/2026

Honoring the brave people who gave everything. ❤️🤍💙

05/20/2026

MCP.

If you've seen this acronym floating around your feed lately and thought "I should probably know what that is," you're not alone.

Let's break it down.

✨ MCP stands for Model Context Protocol. It's an open standard created by Anthropic (the company behind Claude) that gives your AI tools a common language to speak with the rest of your tech stack.

Here's the problem it solves.

Right now, many AI tools operate in a silo. Your AI assistant can chat with you out of the box, but it can't pull a report from your CRM, check your ad performance, or look at your analytics unless someone builds a custom connection for each one. And every new tool means another custom integration.

That's complex. 😵

MCP simplifies that by creating one standard way for AI tools to connect to your company's tech stack. Instead of building a unique integration for every combination of AI tool and data source, you have one connection that works across the board.

Think of it like hiring a translator who speaks every language in the room. Instead of needing a separate translator for every conversation, one person handles it all. That's basically what MCP does for AI.

So what does this look like in practice?

Say you're a marketer (which you probably are if you're reading this post 😉).

With MCP, your AI assistant could pull your latest campaign data from Google Ads, cross-reference it with lead data in a CRM, and draft a performance summary, all without you toggling between five different tabs.

MCP adoption has been fast, too. OpenAI, Google, and Microsoft have all gotten behind MCP, and major CRM players like Salesforce and Nutshell are building with it.

📣 The big question: Why should you care right now?

Because the companies that (safely and securely) connect their AI tools to their actual business data are going to move a lot faster than the ones still copy-pasting between platforms.

You don't need to become an MCP expert overnight. But understanding what it is and where it's headed puts you ahead.

05/19/2026

The wait is over — ChatGPT has officially launched its self-serve ad portal, meaning businesses can now have ads appear in front of the leading AI tool's audience.

ChatGPT Ads Manager is currently available to U.S.-based businesses, as well as OpenAI partners. Ads will appear in front of Free and Go tier users in the U.S., Canada, Australia, and New Zealand.

If your company wants to start advertising with ChatGPT, you'll have to go through the sign-up process, which includes a verification of your business.

The verification process may take time, especially with current demand levels. But once you're in, you can start creating campaigns.

Get all of the details on this new launch and more on our website (link in the comments)!

05/18/2026

Meet Rachael — Susquehanna University grad, communication all-star, and expert digital marketer.

In her role, Rachael serves as the main point of contact for her clients and their digital marketing strategies, ensuring that they see growth from their WebFX partnership.

Whether managing SEO, AI SEO, or PPC campaigns, she loves diving into all things marketing.

What does Rachael love most about her role?

🗣️ "The opportunity to work with and create meaningful business impact for clients in diverse industries located across the country."

Get to know more about Rachael right here. 👇

05/14/2026

Not every social media post should sell something.

Sometimes, it should feature a very good dog.

Say hello to Lilah 👋

05/13/2026

What if the reason your brand isn't showing up in AI-generated answers has nothing to do with your content quality, and everything to do with how it's structured behind the scenes?

AI models need to interpret your content before they can cite it. That's where structured data comes in. Schema markup helps AI systems understand what your content is about and who's behind it, putting it in a format machines can actually work with.

When that's done well, your brand doesn't just show up in a list of results. It becomes part of the answer. That means more visibility, more trust, and more qualified traffic from AI-powered search.

There are several schema types that can improve your AI visibility. Article and BlogPosting help establish authorship credibility. FAQ and HowTo surface step-by-step answers. Product and Review show up in shopping queries. Organization strengthens brand accuracy. And Person helps AI cite your experts.

The key is making sure your schema is accurate, consistent, and matched to the intent of each page. Structured data is only going to become more important as AI continues to power discovery, and the brands that treat it as a visibility strategy now will have the edge.

Find the link to our full blog post in the comments. 👇

05/12/2026

AI doesn't read your website the way a person does. And that difference matters more than you may think.

When a person visits your site, they read your copy, get a feel for your brand, and form an impression. To AI, your website is just data. Every word, every page, and every mention of your brand across the web is a datapoint that AI processes mathematically.

This may not seem like it's relevant to your business, but it really is. AI is increasingly the thing deciding which brands get surfaced when someone searches for a product or service. And even if the people in your audience don't have a preferred AI tool, they likely interact with AI Overviews or other AI integrations within the technology they use every day.

When someone asks "who are the best plumbers in Phoenix" or "what's the best CRM for small teams", the AI draws on the full picture it's built of your brand across every source it can find.

If that picture is clear, you're more likely to get recommended. If not, you get overlooked.

The way you present your brand online has never been more important. Not just on your website, but everywhere.

More on how to optimize your brand for AI on our blog. Link in the comments!