WebFX

06/16/2026

Belonging isn't a perk of a great workplace. It's part of what makes one.

One of the things we love most about WebFX is the people who make up our team. Every person brings their own story, experiences, perspective, and personality, and the truth is, we're better because of it.

We believe people do their best work when they feel valued, respected, and like they belong. We're grateful for all of the people who help make WebFX what it is.

Happy Pride Month! 🌈

06/15/2026

Using AI for research? Savannah has some advice to make sure you're getting the right information.

06/12/2026

WebFX 🤝 Yelp

We're officially a Yelp Advertising Partner!

This means that our digital advertising experts have the resources and the know-how to help you advertise on a platform that...
📊 sees 74 million unique visitors every month.
📊 attracts buyers who are ready to invest in a product or service.

If you want to get your brand in front of the 96% of Yelp visitors who are researching their next purchase, we can help.

Reach out to our team to learn more about advertising on Yelp! 🔨

https://buff.ly/qyTGxfc

06/11/2026

Your brand's trust signals — third-party reviews, in-depth case studies, industry certifications, author bios — are even more valuable to your marketing than you may think.

They go further than helping your audience decide who to contact or buy from. Search engines and AI look for those same things when deciding how to respond to user inputs.

Trust signals have always influenced whether a prospect stays on your site or bounces. They are the details that tell a buyer your business is legitimate and experienced. They don't always make it onto the SEO checklist, though.

AI search has made the push for credibility even harder to ignore. The same signals that build credibility with people now factor into whether AI platforms cite your business when someone asks a relevant question.

A perfectly structured page with strong technical SEO but no visible trust signals gives AI tools, search engines, and buyers very little reason to choose you over a competitor.

A lot of the conversation around search and AI optimization focuses on content structure, schema markup, and keywords. Those things matter, but they're only part of the whole picture.

Watch the video for our take on authenticity in this new era of SEO.

06/10/2026

Any agency can say they do GEO. Proving it is another thing entirely.

Our guide breaks down how to outsource GEO without wasting your investment: how to define your goals before you talk to anyone, what your investment should include beyond just content creation, and more.

(Link in the comments!)

06/09/2026

AI search is certainly not a fad, which means AI SEO is more vital now than it’s ever been.

According to our research, home services leads now convert 48.56% of the time when referred by Gen AI channels — compared to 33.53% when referred by traditional search results.

Granted, search engines provide a much larger share of website traffic than generative AI, but the conversion rate is strong.

That means if you decide not to bother optimizing for AI responses, you’re basically deciding to throw away leads.

Those numbers just keep getting bigger, by the way.

From 2024 to 2025, the home services industry saw huge YoY growth in Gen AI traffic — in Q2, for example, Gen AI traffic was a whopping 3,075% higher than the previous year. And AI traffic will likely keep growing as more and more people adopt it. 📈

Given all of that, if you want to keep the traffic and conversions flowing, we’d strongly suggest investing in solid SEO and AI SEO strategies for your home services business.

If you want a closer look at that data, just check out the comments for the link to the full study! 👇

https://buff.ly/B8UKZgU

06/04/2026

Google's Preferred Sources feature is one of the quieter updates to come out of search lately, but it has a real connection to click-through rates inside AI Overviews. Jess explains more in this video. 🎥

How do you encourage your audience to choose your brand as a Preferred Source? Start by creating a link they can use.

The link to the Preferred Sources page is actually pretty easy to set up. As an example, here's what it would look like if we created a link for you to add us as one of your preferred sources. 😉

https://google.com/preferences/source?q=webfx.com

If you want your audience to add your website, just replace our domain with your own at the end of the URL, and share it in your marketing — on your website, on social media, etc. It's that simple!

Google even provides button assets you can drop onto your site.

The businesses that will benefit from this are the ones already publishing consistently and earning enough trust that their audience wants to opt in. There's no shortcut there.

If you're already doing the work, this is a quick way to make it count inside AI search features.

p.s. Don't forget to add WebFX as a Preferred Source! See above for the link!

06/04/2026

Your search rankings might look fine, but your traffic might tell a different story.

Nearly 60% of Google searches now end without a click to any website — largely because AI Overviews answer the question before users ever leave the results page. And the zero-click rate jumps all the way to 90% for Google's AI mode.

The businesses staying ahead of this aren't abandoning SEO. They're expanding what they measure and where they show up.

We put together a full breakdown of 2026 search market share, including more of the numbers, what's driving the shifts, and what to actually do about it.

Worth a read if SEO is part of your growth strategy.

https://buff.ly/QrIvQqa

06/03/2026

The most expensive sentence in business right now?

"My customers aren't using AI."

06/02/2026

New in Google Analytics: AI traffic now has its own channel.

As of May 13, GA4 can automatically detect visits from AI assistants like ChatGPT, Gemini, and Claude and group them under a dedicated "AI Assistant" channel. Before this update, measuring your AI traffic required some manual setup.

AI traffic and AI ROI are not the same thing, though, and knowing the difference matters. We put together an AI Traffic Quality Ladder to help marketing teams measure what happens after the click — head to our blog for the full picture. Link in the comments 👇

Learn how the new Google Analytics AI assistant traffic channel works, what changed in GA4, and how marketers should measure AI-driven visits.