The Institute for Sensory Research

07/22/2022

It's time to refine, enhance, and perfect the sensory experience.

The Institute for Sensory Research is the most experienced sensory market research firm in the nation. We offer all sensory methodologies and panels, custom sensory programs, and a premier New York sensory facility.

07/15/2022

Take a look at our centers with specialized sensory capabilities for your research needs.

The Institute for Sensory Research is the most experienced sensory market research firm in the nation. We offer all sensory methodologies and panels, custom sensory programs, and a premier New York sensory facility.

07/08/2022

From descriptive analysis and discrimination testing to time intensity and category appraisal, and everything in between.

The Institute for Sensory Research is the most experienced sensory market research firm in the nation. We offer all sensory methodologies and panels, custom sensory programs, and a premier New York sensory facility.

07/01/2022

You've got questions. We've got answers.

The Institute for Sensory Research is the most experienced sensory market research firm in the nation. We offer all sensory methodologies and panels, custom sensory programs, and a premier New York sensory facility.

06/24/2022

The art of smell: Research suggests the brain processes smell both like a painting and a symphony.

What happens when we smell a rose? How does our brain process the essence of its fragrance? Is it like a painting -- a snapshot of the flickering activity of cells -- captured in a moment in time? Or like a symphony, an evolving ensemble of different cells working together to capture the scent? New....

06/03/2022

Welcome to The Institute for Sensory Research! We are one of the most trusted and experienced scientific sensory research organizations with twenty years’ working with manufacturers from across the United States and around the globe. Take a look!

The Institute for Sensory Research is the most experienced sensory market research firm in the nation. We offer all sensory methodologies and panels, custom sensory programs, and a premier New York sensory facility.

05/25/2022

Case Study: Descriptive Analysis to Qualify Ingredient Suppliers

05/20/2022

Partnership. Flexible. Agile. Accurate.

The Institute for Sensory Research is the most experienced sensory market research firm in the nation. We offer all sensory methodologies and panels, custom sensory programs, and a premier New York sensory facility.

05/13/2022

Spotlight on our food & beverage booths. Take a look!

The Institute for Sensory Research is the most experienced sensory market research firm in the nation. We offer all sensory methodologies and panels, custom sensory programs, and a premier New York sensory facility.

05/06/2022

There are many uses for sensory research – from ingredient changes to supplier qualifications, from claims research to competitive benchmarking. Take a look at all of our services.

The Institute for Sensory Research is the most experienced sensory market research firm in the nation. We offer all sensory methodologies and panels, custom sensory programs, and a premier New York sensory facility.

04/29/2022

Whether you need your own on-site panel, a panel at our location designed for you, or a panel that you can use as needed, we offer flexible panel solutions to align with your sensory research needs. It's your choice.

The Institute for Sensory Research is the most experienced sensory market research firm in the nation. We offer all sensory methodologies and panels, custom sensory programs, and a premier New York sensory facility.

04/22/2022

Take a closer look at our facilities. Test kitchens, foot & beverage booths, training rooms - you name it!

The Institute for Sensory Research is the most experienced sensory market research firm in the nation. We offer all sensory methodologies and panels, custom sensory programs, and a premier New York sensory facility.