Gravity Group

Name: Gravity Group
Address: 107 E Water Street, Harrisonburg, VA, 22801, US
Telephone: +15404333071
Price range: $$$

We deliver powerful marketing that builds the connection between your brand and the people who matter We are passionate brand storytellers.

We believe the best way to market your brand is by telling its true story authentically and consistently—whether it’s on a website, with a logo, or in a campaign. And the stories we tell are all about you and your brand—they’re tailored to fit you alone, and we work with you to create them. We started Gravity so we could work with companies and organizations that have a positive impact on our community and region. Helping those brands grow is why we come to work everyday.

01/22/2026

Technology keeps changing—but human connection still drives the brands that matter most.

In this episode of Brand Story, our President, Steve Gilman, sits down with Rick Milenthal, Chairman, Founder, and CEO of The Shipyard Crew, for a wide-ranging conversation on leadership, curiosity, and what it really means to “engineer brand love.”

You can listen to this episode now on our website, https://www.gravitygroup.com/podcast/engineering-brand-love/, or wherever you get your podcasts.

01/08/2026

Season five of our Brand Story podcast brought together conversations spanning marketing, branding, creative strategy, and the evolving role of AI.

In the latest episode, host Steve Gilman revisits some of our favorite moments from the season—highlighting insights on building brands people believe in, navigating a zero-click world, leading creative teams, and keeping creativity alive in a constantly changing landscape.

Listen now on our website, https://www.gravitygroup.com/podcast/season-five-favorite-moments, or wherever you get your podcasts.

01/06/2026

As part of our Brand Story podcast’s 100-episode celebration, we asked our team which conversations actually changed the way they work. For our Digital Marketing Specialist, Dana, that episode was easily "Embracing Effective Communication" with Karen Nicholas.

The episode reframed communication as translation, not transmission, and made it clear why stories and real human connection matter more than ever. Dana said the episode shifted how she communicates with our team and how she builds messaging from the ground up.

The takeaway? Communication can’t be a box you check. If you want people to truly hear you, it has to be intentional from the very beginning.

Check out the full episode with Karen now on our website https://www.gravitygroup.com/podcast/embracing-effective-communication/?utm_source=facebook&utm_medium=organic&utm_campaign=brand_story_100_celebration or wherever you get your podcasts.

01/02/2026

Celebrating 100 episodes of our Brand Story podcast has given our team a chance to look back at the conversations that challenged us, encouraged us, and shaped the way we think about our work.

For our marketing and creative lead, Taylor, one of those conversations was “Running Toward Challenges” with Kristen Cavallo. Kristen’s approach to decision-making — especially her belief that fear can be a source of motivation rather than something to avoid — offered a new way for Taylor to think about stepping into uncertainty.

What stood out even more was Kristen’s honesty about leadership and the reality that growth often comes with discomfort. Her stories highlighted the balance of challenge and reward that leaders face, and the mindset it takes to lean into difficult moments instead of shying away from them.

Missed Kristen's episode or want a reminder? You can listen to it now on our website https://www.gravitygroup.com/podcast/running-toward-challenges/?utm_source=facebook&utm_medium=organic&utm_campaign=brand_story_100_celebration or wherever you listen to podcasts.

12/29/2025

We’re celebrating 100 episodes of our Brand Story podcast by highlighting the conversations that have shaped our team. The ones that challenged us, inspired us, and stuck with us long after the mics turned off.

For our videographer & editor, Billy, that episode was "Keeping Creativity Alive" with Brian Thibodeau. He said the episode reminded him why he loves his work: experimenting with new ideas, solving problems from fresh perspectives, and collaborating closely with others.

It’s a reminder that curiosity isn’t optional, careers don’t have to follow straight lines, and some of the best ideas show up when you give yourself permission to explore.

If you haven't listened to Brian's episode yet, or maybe you want a refresher, you can find it on our website https://www.gravitygroup.com/podcast/keeping-creativity-alive/?utm_source=facebook&utm_medium=organic&utm_campaign=brand_story_100_celebration or wherever you listen to podcasts.

12/25/2025

As the year comes to a close, we’re grateful for the people, stories, and work we’ve shared. Wishing our clients, partners, and friends a season filled with rest, connection, and hope. Happy Holidays from all of us at Gravity Group.

12/23/2025

As we celebrate 100 episodes of our Brand Story podcast, we’re revisiting the conversations that hit the deepest.

For our project and communications coordinator, Jordan, that episode was "The Devil Emails at Midnight" with Mita Mallick, a powerful discussion about the 13 archetypes of bad bosses and what good leadership really looks like.

She said Mita gave language for something far too common: toxic bosses and unrealistic expectations disguised as “leadership.” It was also a good reminder of what healthy leadership looks like — paying attention, doing better, and never underestimating the impact of how you show up.

Missed the episode? You can listen to it now on our website https://www.gravitygroup.com/podcast/the-devil-emails-at-midnight?utm_source=facebook&utm_medium=organic&utm_campaign=brand_story_100_celebration or your preferred podcast streaming platform.

12/15/2025

Out of all 100 episodes of our Brand Story podcast, there’s one that our president and host of the podcast, Steve Gilman, returns to most often, and that episode is "Building Brand with Unreasonable Hospitality" with Will Guidara.

Years ago, while waiting tables, Steve stepped away mid-shift to get a young boy the Happy Meal he actually wanted. That small gesture changed the entire night — and taught him what hospitality really means. Will brings that spirit to life in his book and in this episode: the idea that true hospitality is a way of moving through the world, not a task on a checklist.

It’s the episode he recommends to everyone, and the one that continues to influence Gravity’s culture today. Listen for yourself by finding the episode on our website https://www.gravitygroup.com/podcast/building-brand-with-unreasonable-hospitality/?utm_source=facebook&utm_medium=organic&utm_campaign=brand_story_100_celebration or wherever you listen to podcasts.

12/09/2025

Reaching 100 episodes of our Brand Story podcast has given our team a moment to reflect on the conversations that helped define how we think about leadership and the work we do.

The standout episode for our VP Lindsey Laughlin? "Your Culture Is Your Brand" with Carrie Willetts. She shared that Carrie’s leadership philosophy — helping others reach their full potential — deeply resonated with her. When leaders invest in their people, culture strengthens, and that strength shows up in the experiences customers have with the brand.

She also loved Carrie’s reminder that not everyone will choose your brand, and that’s okay. It’s not a failure, it’s feedback. An opportunity to understand, adjust, and continue serving with intention.

Listen to the full episode with Carrie now on our website https://www.gravitygroup.com/podcast/your-culture-is-your-brand/?utm_source=facebook&utm_medium=organic&utm_campaign=brand_story_100_celebration or wherever you listen to podcasts.

12/05/2025

To celebrate the 100-episode milestone for our Brand Story podcast, we’ve been looking back at the conversations that actually changed how we work and communicate. For our graphic designer, Caroline, Terry Szuplat's episode "Say It Well" rose to the top.

Terry's idea of “meeting people in the middle” hit home — if you want someone to understand you, you need to speak to where they are, not just where you are. Add to that his reminder to bring your own story into your communication, and you get a framework that’s equal parts honest and powerful.

Caroline said this episode stuck with her because it reinforced something important: your voice is shaped by your experiences, and authenticity is what makes your message land.

You can listen to episode 85 featuring Terry now on our website https://www.gravitygroup.com/podcast/say-it-well/?utm_source=facebook&utm_medium=organic&utm_campaign=brand_story_100_celebration or wherever you listen to podcasts.

11/27/2025

As we head into the holiday, we’re feeling grateful for the people we get to work with and the stories we’re trusted to help tell.

Wishing you a Thanksgiving filled with good food, good company, and a well-earned break.

From all of us at Gravity Group — Happy Thanksgiving.

11/20/2025

AI may be getting better, but it can’t replace the moments where real human thinking, judgment, and empathy are needed.

To celebrate Episode 100 of our Brand Story podcast, we welcomed back our very first guest, editor and educator Scott Witthaus, to talk about the state of creative work today and AI’s role in it.

His conversation with our president, Steve Gilman, dives into where technology helps (and where it doesn’t), how leaders can keep creativity human, and why the best ideas still come from giving people the time and space to think.

Whether you’ve been listening since Episode 1 or found us somewhere along the way, thank you for being here. You can listen to Episode 100 now on our website https://www.gravitygroup.com/podcast/the-creative-reset/ or wherever you listen to podcasts.

Address

107 E Water Street
Harrisonburg, VA
22801

Telephone

+15404333071

Website

https://www.gravitygroup.com/

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