Hartford Courant Media Group

Hartford Courant Media Group At HCMG we put our knowledge and passion for the region to work for your business by offering full-s

Hartford Courant Media Group enjoys a unique position in the news and advertising worlds. Hartford Courant Media Group puts the power of integration into the hands of its advertisers by offering a portfolio of targeted products, customized solutions, integrated strategies and quality audiences that grow its clients’ businesses.

09/22/2022

Welcome back to Top Workplaces in person at the Connecticut Science Center!

07/20/2022

10% of Medicare recipients learned about Medicare via social media in 2022, up from just 1% in 2020. As older Americans become heavier users of digital, particularly social media, including these strategies in your Medicare-focused plans continue to become more and more important. With 1 in 5 weekly Tribune Publishing audience members being A65+, our brands and platforms offer a unique opportunity to engage these audiences.

07/13/2022

While age-related bodily aches and pains and weight management are still at the top of Baby Boomers’ minds, they have also begun to take proactive actions such as boosting immunity through vitamins and supplements, following a regular exercise routine, and paying closer attention to their mental health. They are working with their healthcare providers to take a proactive approach to wellness instead of relying on a reactive stance, in hopes of maximizing their quality of life as they age. With more than one-third of our audience consisting of A55+, let our print, digital and eNewspaper assets connect you with more than 3.5M Boomers every week.

07/06/2022

When shopping for the home, the in-store experience is preferred, highlighting how the in-person look and feel is important in the category–yet 71% of consumers are multichannel shoppers. That said, both the in-store and online experiences will be key moving forward as multichannel shopping will be the approach for many. As a result, brands and retailers should look to provide consumers with touchpoints and shopping opportunities across channels. A cross-channel marketing strategy that includes digital, mobile and physical mediums, designed to maximize touchpoints and make shopping convenient, will be essential to reach this multichannel shopper.

06/16/2022

Although Middle and High Income Americans are more affluent, they are also more likely than Lower Income Americans to describe themselves as both bargain hunters and coupon-clippers. For brands, this means that sales will always be attractive. In fact, according to a recent Mintel poll, 55% of high-income Americans refer to themselves as ‘bargain hunters’. Tribune Publishing’s platforms and reach of affluent Americans provide the perfect backdrop for a comprehensive savings or couponing message.

05/27/2022

In 2018, only 39% of consumers agreed that being able to do all of their banking using a mobile device was important to them, characterizing mobile banking as an intriguing feature but not an imperative one. In 2022, that figure has skyrocketed to 65% of total consumers and over 80% of Millennials and Gen Zers, establishing mobile banking as a concrete expectation more so than a nice-to-have benefit. Over 60% of traffic to our Tribune Publishing websites comes from mobile devices–offering a great platform to reach these mobile-first banking customers with your messaging.

05/18/2022

As the pandemic wanes, US spending on leisure is expected to increase 17% in 2022 compared to last year. Within our Tribune Publishing markets, nearly $350B will be spent on entertainment and dining in 2022. Our cross-media audiences are more likely to plan to attend events like concerts, theme parks, live theater and more when compared to the average US adult.

05/12/2022

Overall, according to Mintel, 82% of consumers follow at least one sport, and on the whole, fans care deeply about sports. Three in five sports fans consider themselves to be passionate fans, with one third of fans overall categorizing themselves as very passionate. That passion is one reason sports are ripe for brand investment and marketing, as they offer a captive, engaged audience every day of the year.

05/05/2022

Digital grocery buyers are increasing their spending–digital grocery sales will continue to outpace digital buyer growth. As a result, more of the sales growth will come from existing digital grocery buyers. The average annual spend per digital grocery buyer will increase from $856.47 in 2021 to $1,524.84 in 2025. Attracting these buyers multiple times throughout the week requires high frequency and a robust remessaging and geofencing strategy.

04/28/2022

Nearly half of consumers can recall a social media ad over the past three months, an indication of the valuable audience social media platforms offer marketers. In addition to the wide audience social media offers to marketers is the perceived value that social media advertising offers among consumers. Social media ads are more likely to be associated with positive characteristics like entertaining, creative, unique, good branding and new products. Leveraging unique publisher social media tools, like our Facebook Handshake, will combine the results-driven benefits of the social platform with the credibility of alignment with a publisher brand.

04/20/2022

Personal recommendations are the most weighted source for financial advice, as 40% of consumers turn to their family and friends when seeking input on a financial decision. The authenticity gained through personal relationships is unmatched by the expertise offered by competing sources, showing how crucial trust is as a decision-driving component. That consumer trust can be built not only through in-person and virtual interactions with current customers, but also through aligning your ad messaging for potential customer prospects with credible platforms and sources.

04/13/2022

According to the National Student Clearinghouse Research Center, total US undergraduate enrollment for Fall 2021 was down more than 3% YOY, with graduate enrollment down slightly less at about 0.4%. To counter these declines, both brands and educational institutions must focus additional parts of their enrollment strategies around financial and health needs. For college students, mental health and personal finance are top areas of concern, as over half of students express a desire for more resources in both of these areas. Unfortunately, this need is unsurprising as the COVID-19 pandemic has negatively impacted both the mental health and financial prospects of Gen Z consumers.

Address

PO Box 569
Hartford, CT
06141

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

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