Alliances By Alisa, Media Relations

11/08/2025

Going the distance for my clients at the Rocky Run in Philadelphia!

10/23/2025

https://www.linkedin.com/posts/alisa-picerno_need-a-creativity-boost-i-think-i-found-activity-7386400982693494785-pTq0?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABCPC0Bdi4YcMTpbEmEzfKNtxEX4jchAdg

Need a creativity boost? I think I found my new creativity booster! I recently tried Hyperbaric Oxygen Therapy at Amrit Ocean Resort & Residences Resort, and wow! What a game-changer for my creative flow! Have you ever tried something unconventional to boost your creativity? I’d love to hear!

04/07/2025

Sun, sea, and sky-high connections! ☀️🛥

Last weekend, I had the pleasure of catching up with Stephanni Cintula of Cintula Aircraft Sales at the Annual Show!
It was an so amazing to explore some of the most luxurious yatchs and spend some time catching up with Stephanni.

Events like this remind us that business isn’t just about deals, but it’s about building real relationships in amazing places.

04/03/2025

Media Attention Isn’t Just for the Lucky…..it’s for the Smart. 😉

Who doesn’t love seeing their business in the spotlight? But getting media coverage isn’t as simple as sending out a mass email and hoping for the best.

If you want journalists to notice you, here are 3 tips on how to do it the right way.

1️⃣ Do Your Research
Journalists receive countless pitches every day, most of which are impersonal and forgettable. If you want to stand out, take the time to learn about them. Check out their interests and find a way to make a real connection before sending your pitch.

2️⃣ Keep It Short and Clear
No one has time to read a long, detailed email. Your pitch should be concise, compelling, and no longer than one page. If you can’t explain why your story matters in a few sentences, it’s time to refine your message.

3️⃣ Offer an Exclusive
Want to increase your chances of getting featured? Give a journalist the first look at your news. Exclusive stories are far more appealing and can help you build stronger media relationships.

With the right approach, you can turn media outreach into a powerful tool for growing your brand. Ready to get your business noticed?

Let’s connect and make it happen!

04/01/2025

I can finally share my big news! After years of helping clients land media coverage, I’ve finally decided to step in front of the camera myself and I’m thrilled to announce that I’m joining the TODAY Show as their newest correspondent!

Savannah and Craig have already welcomed me with open arms (and a strong cup of coffee), and I can’t wait to share my first segment!

03/26/2025

Dr Peter Amato is making waves from coast to coast Featured in the

He’s sharing the incredible power of nutraceuticals and how they’ve resolved 5 major health issues.

I’ll share the article and you can heck out his expert insights on the impact of these transformative solutions. I’ll put the link to the insightful article in my bio above! ⬆️

03/24/2025

I was feeling on top of the world last week after winning Best Commercial of the Week at

Getting this trophy feels like such a win for all the amazing relationships I’ve built through BNI.

This community is all about helping each other grow, and I’m grateful for the opportunity to shine.

Let’s keep spreading positive energy and success together!

03/20/2025

PR is all about planting the right seeds in the right environment.

Like palm trees that thrive in perfect conditions, the story shared at the right time can help your brand grow and flourish. A grand opening, a business expansion, a well-placed product at a high-profile event, or even a timely reaction to industry news.

These are all opportunities to get your business in the spotlight!

PR isn’t just about one big moment; it’s an ongoing process that positions you as the go-to expert in your field.

Are you making the most of your brand’s media potential? If not, let’s talk.

03/14/2025

When I rescued Kourtney Star I knew she had so much love to give and needed the right chance to shine. 💖

That’s exactly what I do for my clients at Alliances by Alisa.

Being featured in the media isn’t just about luck. It’s about having a powerful story and knowing how to tell it.

Whether it’s a brand, business, or personal story, the right publicity can transform it from overlooked to unforgettable.

With strategic media exposure, I help you gain credibility, recognition, and impact without the hefty price tag of traditional advertising.

Need help getting your story out there? Let’s make headlines together! DM me to chat. 📩

03/12/2025

From standing out in your industry to navigating crises, PR is the power move that your business needs.

Here are 3 signs to know when you need to invest in PR.