Queen of Cups Creative

Queen of Cups Creative Creating visual identities that ⊹ radiate ⊹ your brand mission and attract your dream audience.

Bagels, Spreads & Locks was founded by two friends who are experts in sports betting, with a mission to share their know...
05/19/2025

Bagels, Spreads & Locks was founded by two friends who are experts in sports betting, with a mission to share their knowledge and provide an authentic, genuine experience for their subscribers.

The name is a playful nod to ‘bagels and lox,’ and they wanted a visual identity that felt “un-serious” and eye-catching. I partnered with my buddy, the very talented who created comedic illustrations of the founders and a bagel stuffed with cash.

This was a very different genre for me! It was a refreshing creative experience to apply my clean, modern style to a mostly male-targeted brand that wanted the element of humor to come through. Even un-serious brands should be BEAUTIFUL!

Wendy is a seasoned therapist opening her own practice. Like a lot of founders, she was torn between appearing professio...
10/14/2024

Wendy is a seasoned therapist opening her own practice. Like a lot of founders, she was torn between appearing professional and her love of bright, playful colors. Together, we developed a brand that’s polished AND joy-filled. In the logomark, the chairs are L’s and together make a W. They are facing one another to signify conversation and a flower at the center to represent connection and growth. 🌸🌼

My favorite part of this process is helping people who have a sense of what they love visually, but don’t know how to harness their creative ideas into a tangible product. I love to be a creative guide for talented business owners. 🥰

If you need a creative partner in your life, send me a message to work together 🫶🏻

A static post for my cute little book-inspired logos. My most recent two books were about gorey, spicy vampires which I’...
04/18/2024

A static post for my cute little book-inspired logos. My most recent two books were about gorey, spicy vampires which I’m NOT sure are my creative niche 😂 Taking a fantasy breather and currently reading Kristin Hannah’s The Women, a guaranteed 5-stars I’m told. Stay tuned ✨

Let’s get you MORE than just a logo with my Essential Foundation package. Whether your business is brand new or you’re r...
03/13/2024

Let’s get you MORE than just a logo with my Essential Foundation package. Whether your business is brand new or you’re ready to invest in branding for the first time, this package will leave you feeling confident in your positioning and visuals so you can focus on growing your business!

1. Brand Discovery
✦ Positioning Statement → Summarizes what your product/services are and how they fill your target audience’s needs. The foundation for the rest of your branding.
✦ Core Values → Principles and standards that act as your North Star. What do you stand for?
✦ Target Audience → Identifying the demographics most likely in need of your product/service and gearing your efforts towards them.

2. Visual Identity
✦ Inspiration Board → a collection of images that evoke a brand’s vibe and help to set the direction for your visual identity
✦ Brand Personality → a distinctive set of human-like
characteristics and values, which help create an emotional connection with consumers
✦ 2-3 Logo Concepts → Potential logo mockups to choose from based off your inspiration board and brand personality
✦ Final Logo Suite → Once a logo concept is selected, you’ll receive 4 variations of the main logo, to expand its use for different spaces; at QCC this includes horizontal, vertical, badge, and monogram in full color and black and white
✦ Color Palette → a set of colors that represent your brand personality and are used consistently across all brand assets; a quality color palette will build brand recognition and ensure contrast compliance
✦ 5 Curated Images → We’ll get your brand library started with 5 images that evoke your new brand identity to be used as you see fit

3. Brand Guidelines → a comprehensive set of rules and instructions that outline how a brand’s visual identity should be used consistently across all marketing to maintain a cohesive and recognizable brand image

Link in bio to inquire!

When starting a new business, many people will seek out “just a logo.” But a logo is just ONE of the several ways your c...
03/11/2024

When starting a new business, many people will seek out “just a logo.” But a logo is just ONE of the several ways your customers will experience your business.

Working with a professional designer to develop a full brand identity encompasses all customer touch-points and uses strategy to create a desired image & perception.

Brand Identities Include:

✦ Brand Name → a unique word or combination of words used to represent a company
✦ Brand Story → a company’s origin, purpose, mission and values
✦ Product/Services → both tangible and intangible offerings
✦ Personality → a distinctive set of human-like characteristics and values, which help create an emotional connection with consumers and define its unique identity in the market
✦ Visual Identity → a cohesive and distinctive combination of visual elements such as logos, colors, typography, and imagery that a brand uses to visually communicate its personality, values, and messaging to its audience
✦ Brand Voice → a consistent and unique tone, style, and manner of communication used by a brand in its messaging and content to convey its personality, values, and connect with its target audience

Ready to look at the whole picture and get yourself WAY more than “just a logo” ? Contact me through my website—link in bio!

Dreamed up a little plant shop & coffee bar—all it’s missing is a bookshop. I’m thinking of offering “semi-custom” brand...
02/07/2024

Dreamed up a little plant shop & coffee bar—all it’s missing is a bookshop. I’m thinking of offering “semi-custom” brands like this that can be bought and adjusted for clients—a lot of other amazing designers do this and I think it’s such a cool idea. A way for me to explore and play creatively and a chance for new businesses to find inspiration or jumpstart their branding. Let me know what you think!

Elevated branding for an elementary school that wanted to upgrade their DIY logo to the real deal. Good branding creates...
02/05/2024

Elevated branding for an elementary school that wanted to upgrade their DIY logo to the real deal. Good branding creates unity and pride. It has the staff and community excited to wear (and buy!) merchandise. I loved working with my client, Mr. Dickerson, to bring his modern vision for the school to life. Was your elementary logo this fresh?!

So what is this? Let’s get into it.〰️ What do I offer? More than “just a logo”… branding consists of a business’s name, ...
02/03/2024

So what is this? Let’s get into it.

〰️ What do I offer?

More than “just a logo”… branding consists of a business’s name, logo, colors, typography, imagery, voice, mission, personality and values all directed towards a specific audience.

At Queen of Cups Creative, I take business owners through meaningful brand discovery and develop a visual identity that radiates their values and attracts their target audience. You can see a full breakdown of specifics on my website www.queenofcupscreative.com

〰️ Why should businesses invest in branding?

Having stand-out branding differentiates your business and builds trust and credibility. When you present a consistent brand it creates higher recognition and attracts your ideal audience.

〰️ Who is this great for?

I’m excited to work with small business owners and entrepreneurs who are ready to transforms their business into a brand. I have a genuine desire to connect with my clients and guide them through this process with empathy, expertise, and a good dose of humor.

〰️ How can you help?

Keep your ears and eyes open for new business owners or anyone interested in a new look for their brand. Follow my business page Queen of Cups Creative and like and share content to help spread the word! Every like counts
✨ I appreciate your support and can’t wait to share more of my work with you.

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Havertown, PA
19083

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