05/19/2025
Bagels, Spreads & Locks was founded by two friends who are experts in sports betting, with a mission to share their knowledge and provide an authentic, genuine experience for their subscribers.
The name is a playful nod to ‘bagels and lox,’ and they wanted a visual identity that felt “un-serious” and eye-catching. I partnered with my buddy, the very talented who created comedic illustrations of the founders and a bagel stuffed with cash.
This was a very different genre for me! It was a refreshing creative experience to apply my clean, modern style to a mostly male-targeted brand that wanted the element of humor to come through. Even un-serious brands should be BEAUTIFUL!