09/28/2021
6 ways to stop your email from going to spam
1 When your email is inaccurately marked as a spam folder, it could be because you have engagement rates. One of the tell-tale causes of low engagement rates is having the wrong audiences on your email list in the first place.
And considering the importance of email marketing, they should be trying to improve their email lists as much as possible.
2 Your IP Address Is
Even if you never send spam emails, your emails could get flagged if your IP address was used for spam in the past. If you send your campaign through email marketing services, your emails are delivered through their servers.
So, if even one other customer sends spam, it could affect your deliverability as wells. Note, however, that every email marketing service we recommend is vigilant about keeping its reputation intact.
They have strict procedures and regulations in place to prevent this type of thing. In general, you should be fined if you stick to reputable email service providers.
3 Be careful with your subject lines.
There must be hundreds of articles online about email subject lines – and for a good reason. After your “From” name, your subject line is the first thing your subscribers see.
It significantly impacts your open rate: 47 percent of people say they open an email based on the subject line alone. So, it’s worth taking the time to polish each subject line and ensure it’s: informative: people should get a clear idea of what your email is about enticing: it should spark curiosity without resorting to cheap tricks.
If you get an email with the word “free” in the subject line, it can cause suspicion.
4 Your sender information is inaccurate or missing.
In addition to lacking technical authentication tactics like DKIM and SPF, incorrect sender information can also cause spam issues:
Inaccurate From/Reply-To info– make sure the email address that you’re sending from matches the sender and your authentication information.
5 You’re Using Too Many Images.
Images can also get you into trouble with spam filters. There are two ways that this can happen: if you have a large image in your email and little to no text, that can trigger spam filters. This one ties to the “spam words” point from above. To avoid getting hit with spam filters for using spammy words, some spammers moved to include all of the text in a single image file rather than as actual text. Because of this, you are sending a single image that looks suspicious to spam filters. You can also run into problems in the other direction, though. If you use many images and very little text, that can also get you into trouble.
6 You’re Sending Too Many Attachments.
Because attachments are used to distribute malware or other malicious activities, they’re always going to attract attention from spam filters, especially certain file types (like a .exe file).