09/25/2024
I apologize for not updating the last few weeks. Monsters' activities have all started (Boy Scouts, Girl Scouts, Dance class, Dance Team, HipHop class, and Gymnastics), along with school, a tiny vacation (we saw dolphins on a whale watching tour in Dana Point, CA), and my Pop-Pop passing away (1935-2024).
Today, I'm running a suitability analysis on Neon Compass's home location area. We're based out of Henderson, NV, so I decided to only stick with Henderson for this one. For other companies that want to use the whole Valley, I can accommodate. (I'll show it in next week's blog post for a client)
First, I created a 1-3-5-mile radius from 112 S. Water St (Launchpad for the Henderson Chamber of Commerce)
This gave me an idea of where I can target different clients. I'm a Business-to-Business map maker, so I only wanted to see the clients I'm looking for.
Second, I decided to go with Census Block groups (and I mislabeled that in the PDFs/PNGs as Tracts), since they are the smallest unit of measurement I can do for this kind of analysis. The blue lines are zip code boundaries, since I only wanted to target the Henderson area.
I changed it to 65% transparent, so that I can see the street information under the overlay.
I focused on the top five of the census block groups, since those are the areas where I can scale my business easiest.
You might notice that the score and weighted score are the same number. That's because I solely focused on business numbers. For clients who are finding customers, I would also add Households versus what kinds of customers they are looking for.
This is my top target area based on the number of businesses there (764 businesses). I prefer having the overlay semi-transparent, because most people don't know what block group is where (I didn't until I worked for the Census Bureau in 2019). This allows me to see cross and boundary streets.
Next, I'll run another analysis for each of the areas (I only did it for my top area, since I don't want to waste credits on an example post)
And that rounds out my top five.
It's a short and sweet one today.