MMA Las Vegas / McGuire Media & Advertising

01/15/2025

Thinking of doing more advertising on streaming platforms in 2025? You're not alone!

According to a recent survey, 71% of brand execs say they will raise performance-linked TV ad budgets - vs. 35% a year ago.

01/11/2025

One of my longtime favorite clients & friends is advertising on Motortrend Networks' Mecum Auctions this week, and Barrett-Jackson the following weeks and needs your old Corvettes! Call him now or visit his website at VinceConnCorvette.com 🚘🚘🚘

08/16/2024

Troubled times indeed for the slowly-dying cable TV industry....

Most publicly traded U.S. pay TV operators lost fewer subscribers in Q2

08/07/2024

Streaming services seem to have finally turned the corner into profitability, at least as far as Disney+ is concerned...

Revenues rose 4%

07/11/2024

Trying to target Generation Alpha? New research show that it's not best through traditional TV, but through their smart phones!

Forget 'Netflix and chill,' these young whipper snappers are leaving behind our whole professionally produced way of life!

07/03/2024

Looks like my good friends at Paramount might be getting new bosses soon! Hope it's a productive switch!

Two sides also reportedly agree to 45-day period during which NAI and the Redstone family can shop for better offers

05/16/2024

Could this new mega-sports bundle app be the end of cable TV as we know it? Many cable operators think so...

According to Aluma’s Michael Greeson, the sports JV alone could cause 10% of users to cut the cord, and that would ‘severely diminish the ability of operators to stay afloat’

01/24/2024

Is anyone else starting to feel this way about Netflix too? 🤔🤔

It’s got Suits! It's got old movies! It's got WWE!

01/09/2024

NFL games dominated live TV in 2023, and will continue to do the same for the foreseeable future. Cord-cutting of cable and streaming services have killed scripted network programming as we used to know it.

The league continues to 'swallow TV whole' each year -- only 82 of the top 100 events were NFL games in 2022

12/19/2023

Streaming giant Amazon Prime Video poised to become a giant in sports streaming if this rumored deal goes through...

Amazon may be close to acquiring a huge chunk of live NBA, MLB and NHL sports rights from a suitor that doesn't have a lot of leverage

12/05/2023

Mergers and acquisitions in the streaming world continue as Disney picks up 1/3 of the Hulu platform from Comcast as they look to offset losses from building its own Peacock streaming service, which they claim is now up to 30 million subscribers. The siphoning of cable customers continues full force!

The down payment will help offset the $2.8 billion Comcast president Mike Cavanagh said will be lost on streaming this year

08/11/2023

Local broadcasters stepping in to bail out pro sports teams left stranded by failed RSN deals to give fans their local broadcasts in NHL, NBA, & MLB after all... just like the KTNV-TV13 / Scripps deal with the Vegas Golden Knights this fall.

With bankrupt Diamond Sports Group possibly ditching unprofitable NBA and NHL agreements, and WBD exiting the regional sports channels biz, Disney/ESPN, Apple, Amazon and Google have also kicked the tires on acquiring local TV rights