SMASH - Senior Care Summits

SMASH - Senior Care Summits SMASH is a high-level, conference sales & marketing executives in Senior Care, Oct. 16-18 Las Vegas

The way prospects find senior living communities is changing fast.AI-powered search results, Google Search Overviews, an...
06/19/2026

The way prospects find senior living communities is changing fast.

AI-powered search results, Google Search Overviews, and conversational search engines are increasingly influencing decisions before someone ever visits your website.

The question isn't whether search is changing.
It's whether your marketing strategy is changing with it.

At SMASH 2026, Kent Lewis will break down 7 practical strategies senior living marketers can use to improve local visibility, strengthen trust signals, and generate more qualified leads in an AI-first search landscape.

If local search is part of your growth strategy, this is a session you won't want to miss. đź’Ą

Discounting isn’t just hurting margins.It’s reshaping how prospects value your brand.One of the most talked-about themes...
06/15/2026

Discounting isn’t just hurting margins.
It’s reshaping how prospects value your brand.

One of the most talked-about themes in the SMASH 2026 program: Why senior living organizations keep discounting themselves, even when leadership knows it’s hurting long-term growth.

The reality:
Discounting often feels safer in the moment.

But over time it can:
• Erode brand trust
• Train prospects to wait
• Undermine pricing integrity
• Create internal dependency on concessions

The strongest operators are starting to rethink the entire pricing conversation:
How value is communicated.
How tours are structured.
How sales teams are trained.
How marketing supports premium positioning.

This isn’t just a pricing conversation anymore.

It’s a revenue strategy conversation.

And it’s one senior living leaders can’t ignore heading into 2027.

60–80% of the buyer journey now happens before your sales team ever speaks to a prospect.Families are researching:• AI-g...
06/08/2026

60–80% of the buyer journey now happens before your sales team ever speaks to a prospect.

Families are researching:
• AI-generated search results
• Online reviews
• Reddit threads
• Facebook groups
• Competitor websites
• Your reputation

…long before they ever fill out a form.

That means your marketing team is no longer just generating leads.

They’re shaping decisions before contact even happens.

At SMASH 2026, one of the biggest themes is this shift:
From lead generation → to decision influence.

Because in today’s market:
The brands that build trust before the tour are the brands that win.

Senior living sales and marketing leaders can’t afford to think in silos anymore.

The buyer journey already changed.
The question is whether your strategy has.

Discover what's working this year in Vegas: https://hubs.ly/Q04j4Z2t0

The “respond in 5 minutes” sales rule is already outdated.For years, senior living sales teams were taught that speed-to...
06/04/2026

The “respond in 5 minutes” sales rule is already outdated.

For years, senior living sales teams were taught that speed-to-lead was the competitive advantage.

Now AI can respond instantly.

So the real question becomes: What should your sales team be doing that AI can’t?

That’s one of the biggest conversations happening at SMASH 2026.

The organizations that win over the next 5 years won’t be the ones using the most AI.

They’ll be the ones that know where human connection matters most.

Check out this year's agenda: https://hubs.ly/Q04j4TC00

The preliminary SMASH 2026 agenda is live. 👏This year’s conversations reflect the reality senior living sales and market...
06/01/2026

The preliminary SMASH 2026 agenda is live. đź‘Ź

This year’s conversations reflect the reality senior living sales and marketing leaders are facing every day:

• More pressure to drive occupancy and revenue
• Higher expectations for sales and marketing alignment
• Tougher decisions about where to invest time, budget, and attention
• New technology that promises a lot, but doesn’t always deliver

That’s why the SMASH agenda is built around the questions that matter most right now.

Not trends for the sake of trends.

Real conversations about growth, conversion, leadership, team performance, and what’s actually working across senior living.

For 13 years, SMASH has brought together leaders who want to think clearly, compare notes with peers, and leave smarter than they arrived.

The agenda is now live, and the room is already taking shape.

Additional speakers and sessions will be announced in the coming months, but for now, take a look: https://bit.ly/4am1Uox

The highest-performing senior living sales & marketing teams don’t learn in silos.They learn together.At SMASH, we consi...
05/27/2026

The highest-performing senior living sales & marketing teams don’t learn in silos.

They learn together.

At SMASH, we consistently see returning organizations send multiple team members - because the ROI multiplies when everyone hears the same ideas, solves the same problems, and leaves aligned on ex*****on.

When teams attend together:
âś” Sales and marketing align faster
âś” New strategies get implemented sooner
âś” Session takeaways become actionable plans
âś” Leaders divide and conquer sessions, then share insights
âś” Momentum carries back into the organization immediately

The reality is this:
One person comes back inspired. A team comes back transformed.

And in a market changing this quickly, alignment may be the biggest competitive advantage your organization has.

Groups of 3 or more get 15% off each pass for SMASH. Get the discount code for your team here: https://hubs.ly/Q04hYM350

Every conversation, every tour, every moment of reassurance helps families navigate one of the biggest transitions of th...
05/22/2026

Every conversation, every tour, every moment of reassurance helps families navigate one of the biggest transitions of their lives.

What you do isn’t just about filling communities.
It’s about creating trust, comfort, and peace of mind when people need it most.

It's almost time: the full SMASH agenda drops soon. 👏And this year, it’s being built around a reality most senior living...
05/18/2026

It's almost time: the full SMASH agenda drops soon. đź‘Ź

And this year, it’s being built around a reality most senior living teams are already feeling:

The market has changed faster than the playbook.

Buyer behavior is different.
Marketing expectations are higher.
Sales cycles are more complex.
And growth teams are being asked to operate with more precision than ever before.

That’s where this year’s conversations are focused. We'll see you in the room.

Compassion and results can coexist - and in senior living, they have to.Every day, you balance empathy with accountabili...
05/15/2026

Compassion and results can coexist - and in senior living, they have to.

Every day, you balance empathy with accountability, relationships with outcomes, and heart with strategy. That’s not easy work.

But it’s the kind of work that truly changes lives.

05/04/2026

First time at SMASH and already seeing the impact.

From actionable content to real conversations with peers facing the same challenges, it’s not just about learning… it’s about what you take back and actually use.

The best part? The connections don’t stop when the event ends.

If you’re thinking about it, don’t wait. Tier 2 passes are going fast. Get yours and show up ready for what's next. 💥

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89052

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+19175721118

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