SMASH - Senior Care Summits

SMASH - Senior Care Summits SMASH is a high-level, conference sales & marketing executives in Senior Care, Oct. 5-7 in Las Vegas

SMASH is only 1 month away, and senior living’s top sales and marketing leaders are already making plans for Las Vegas.D...
09/05/2026

SMASH is only 1 month away, and senior living’s top sales and marketing leaders are already making plans for Las Vegas.

Don’t wait until the decision is made for you. Secure your spot (before we sell out!) and join the conversations shaping what’s next for senior living growth. https://hubs.ly/Q04tpWnf0

09/02/2026

They came to SMASH to answer one question: Is this worth bringing our team to next year?

After day one?
“Absolutely.”

From practical strategies for using data and AI to drive tours and move-ins, to a room full of sales and marketing leaders focused on the same goal - getting communities full and keeping them full - SMASH delivers the focus senior living teams need.

And whether you're a large organization or a small operator, there are ideas, connections, and opportunities here that can move your business forward.

Come see why one attendee quickly went from “Is it worth it?” to “We’re bringing the team.”



https://hubs.ly/Q04w8hWT0

New strategies are valuable.So are new ideas.But sometimes the most valuable thing you bring home from SMASH is a comple...
08/31/2026

New strategies are valuable.
So are new ideas.
But sometimes the most valuable thing you bring home from SMASH is a completely different way of looking at the problem.

For 3 days, senior living's sales and marketing leaders will be together in Las Vegas talking about:
- How AI is changing discovery and the sales process
- Why prospects are making decisions before they ever contact you
- What's really happening inside the 12–18 month buyer journey
- How behavioral science can improve conversion
- Why brand, pricing and trust are revenue issues
- How sales and marketing finally get on the same scoreboard
- What the next generation of senior living growth looks like
And they'll be comparing notes with the people actually doing the work.

Those conversations don't fit neatly into a post-event recap.
You have to be there.

SMASH 2026 is October 5–7 in Las Vegas, and the room is filling quickly.

If senior living growth is your responsibility, don't spend October hearing what everyone else learned at SMASH.
Join them.

AI pulls from trusted sources.Reviews.Expert mentions.Third-party articles.Authority.The future of senior living isn't j...
08/27/2026

AI pulls from trusted sources.

Reviews.
Expert mentions.
Third-party articles.
Authority.

The future of senior living isn't just ranking higher.
It's becoming the brand AI trusts enough to recommend.

That changes how we think about marketing.
Challenge what you know at SMASH: https://hubs.ly/Q04rkTpT0

The future of marketing belongs to leaders who can connect strategy, AI, and revenue.That's why we're excited to welcome...
08/24/2026

The future of marketing belongs to leaders who can connect strategy, AI, and revenue.

That's why we're excited to welcome Pam Didner to the SMASH 2026 stage.

As a Fractional CMO, bestselling author of multiple books on AI and modern marketing, and one of the industry's leading B2B strategists, Pam has helped organizations align sales and marketing around what matters most: business growth.

At SMASH, she'll share practical insights on using AI more strategically, strengthening sales and marketing alignment, and building marketing programs that drive measurable results - not just activity.

It's another example of what makes SMASH different: bringing world-class experts from beyond senior living to introduce fresh ideas, proven frameworks, and innovative thinking you can apply to your own organization.

Find the agenda here: https://hubs.ly/Q04s8yYq0

The biggest competitor in senior living may not be another operator.Families compare you against:• Aging in place• Home ...
08/19/2026

The biggest competitor in senior living may not be another operator.

Families compare you against:
• Aging in place
• Home care
• "We'll wait another year"
• Advice from AI
• Adult children who say, "Let's keep looking."

Your biggest competitor is often inaction.

The best marketing doesn't just beat competitors.
It helps people overcome the fear of making a life-changing decision.

Find the strategies that win at SMASH: https://hubs.ly/Q04rkSyL0

What if your biggest growth challenge isn't strategy...It's the conversations happening inside your organization?Too oft...
08/14/2026

What if your biggest growth challenge isn't strategy...
It's the conversations happening inside your organization?

Too often, marketing, sales, operations, and finance are all working hard, but not always working together. The result? Slower decisions, fragmented accountability, and a disconnected customer journey.

At SMASH 2026, executive coach and Good Talk author Daniel Stillman will lead an interactive workshop that helps leadership teams identify the hidden conversations creating friction and redesign how they collaborate to drive growth.

You'll leave with practical tools to break down silos, improve decision-making, and build a leadership culture that's aligned around what matters most.

Because better conversations don't just strengthen teams - they create better outcomes for your organization and the families you serve.

https://hubs.ly/Q04rJGVt0

If you've got big goals for the year ahead (and we know you do 😉), these are the conversations you can't miss.         h...
08/12/2026

If you've got big goals for the year ahead (and we know you do 😉), these are the conversations you can't miss.


https://hubs.ly/Q04s5QWz0

Everyone is talking about what AI can create.Not enough people are talking about what AI just made obsolete.When everyon...
08/10/2026

Everyone is talking about what AI can create.
Not enough people are talking about what AI just made obsolete.

When everyone can generate emails, blogs, ads and landing pages in minutes...
Average content becomes invisible.

Your competitive advantage is no longer creating more content.
It's creating value through content that resonates.

That's why brand, behavioral science, and customer insight matter more, not less, in the AI era for senior living. Are your prepared for this shift in your strategy?

In case you forgot - you're in the business of what truly matters.
08/07/2026

In case you forgot - you're in the business of what truly matters.

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