Anthem Brand Strategy

Anthem Brand Strategy Anthem Brand Strategy works as your virtual marketing director to add to the momentum of your brand

Whether it's a simple brand-building project or a multi-faceted national advertising campaign and a full-blown Web site to support it, I've been providing incredibly sensible and powerful brand stewardship and message strategy to my clients since 2008. Prior to that, I spent 12 years on the corporate side as "the client." Now, after learning from my own mistakes and overspending on these services

in the past, I can offer these same services at a fraction of the cost of hiring a big agency or bringing on staff.

Lately, we've been seeing an uptick in these scam messages in Facebook for our clients' business pages. DO NOT click on ...
02/20/2025

Lately, we've been seeing an uptick in these scam messages in Facebook for our clients' business pages. DO NOT click on these links as this is a trojan virus.You will likely get several of them, from different people. They're all fraud.

05/07/2024

Man, I just love our team. I could go on and on about how awesome they are. We recently engaged a new client, Michael Shaver Plumbing, Septic, and Dirt Works and what seemingly isn't the sexiest subject matter, we've been able to have a lot of fun with it and create a beautiful brand when they really didn't have much of one despite being in business for 40 years. Eileen Maguire Minton came up with a great design. Larken Ogle L**h dazzled us all with a gorgeous new Web site at michaelshaverplumbing.com. And Colling Films shot and created this beautiful commercial, which will become part of our ad campaign. By the way, if you happen to find yourselves needing plumbing or septic services, these guys are top notch.

15 Years. We officially launched February 1, 2009. Where has the time gone? We are so incredibly thankful to all of the ...
01/31/2024

15 Years. We officially launched February 1, 2009. Where has the time gone? We are so incredibly thankful to all of the clients over the years who have placed their trust in us to steward their brands and create something powerful for them and their customers. Statistics say that 75% of businesses fail before they make it to 15 years. We are blessed to hit that milestone with plenty of momentum to take us another 15 years and beyond! This has been the greatest blessing to do what we love and see the smiles on our clients' faces when we knock their socks off. Thank you to everyone who's been with us along the journey.

2023 has been another banner year for us and we are so incredibly thankful for all of our clients who make this such a j...
12/22/2023

2023 has been another banner year for us and we are so incredibly thankful for all of our clients who make this such a joyful pursuit. It's an honor to help craft your brand, tell your story and share it with the world you need to reach. As we celebrate the birth of our Savior, we pray that this Christmas season fills your hearts with warmth, peace and joy. And we believe this coming year will be your best yet. Humbly, with us by your side, we know it can be.
Merry Christmas to our valued clients, friends and family. You are our gift.
With Love and Gratitude,
Matt and the Entire Anthem Team

We are thrilled to share an unveiling to the world. Say hello to Allegiant Manufacturing. It's a rare opportunity for an...
02/17/2023

We are thrilled to share an unveiling to the world. Say hello to Allegiant Manufacturing. It's a rare opportunity for any marketing agency (let alone ours) to engineer the rebirth of a company that was founded in 1951. We were incredibly honored to be trusted with renaming and rebranding what has been known as Bennett Tool & Die for the last 73 years. This manufacturing company with locations in Gallatin, Kansas City and Knoxville, is one of the largest metal fabricators in America with more than $60M in annual revenues. We're excited to see how this new name, rebuilt message and revolutionary new look will alter their trajectory for the next 73 years.

We did this a couple years ago. Mine haven't changed: 3, 6, and 10. Who you goin' with?
11/16/2022

We did this a couple years ago. Mine haven't changed: 3, 6, and 10. Who you goin' with?

This is a brand transformation that has taken Sumner County by storm! At the beginning of the year, we were approached t...
09/28/2022

This is a brand transformation that has taken Sumner County by storm! At the beginning of the year, we were approached to help an established dermatology practice in KY (originally called Access Dermatology Clinic) open up shop in Gallatin, across the street from Fairvue Plantation, the swankiest neighborhood this side of Belle Meade. Well, we knew we needed to re-brand. So, we created a new name for them, Wellskin Dermatology & Aesthetics. We created a beautiful, high-end image for them and we're using compelling advertising messages in all the right places. Now, they are totally rocking as the talk of the town in dermatology. It doesn't hurt that they happen to have incredibly gifted providers, led by Dr. James Allred and Sherelen Hodges. Congratulations to this amazing client of ours.

Some of our work has ended up in the trash over the years. But, to our knowledge, this is the first time our work has be...
08/31/2022

Some of our work has ended up in the trash over the years. But, to our knowledge, this is the first time our work has been ON the trash. Congratulations to P&A Disposal for a successful launch and your shiny new brand! Great job, team!

Sixty-six years ago, the first commercial hard drive shipped. 5 Megabytes of electronic data storage weighed more than a...
05/19/2022

Sixty-six years ago, the first commercial hard drive shipped. 5 Megabytes of electronic data storage weighed more than a ton, had to be shipped in an airplane and was available to rent for $750 per month (nearly $8,000 in today's dollars).
Now, you can hold 5 terabytes of storage in the palm of your hand, carrying 1 Million times the amount of data, and costs you about $100.
Just like technology, your brand must evolve or it will die, being replaced by something newer, better, more attractive to your customers. Let us know how we can help your brand evolve. www.anthembrandstrategy.com

05/06/2022

Happy Nurse Appreciation Week!
We love creating beauty here. And we love stirring emotion with expressions of love. So when we came up with the idea to honor our nurses for our client, VIP Children's Clinics- 8 Locations, we put our talents together and created something beautiful. We hope you enjoy it. And any nurses out there who might be looking for a new opportunity, VIP Children's is a place that clearly appreciates all you do.

Some behind-the-scenes action of some video content we're producing for an awesome client of ours, VIP Children's Clinic...
03/31/2022

Some behind-the-scenes action of some video content we're producing for an awesome client of ours, VIP Children's Clinics- 8 Locations. Our team videographer, Phil Colling and on-staff photographer, Adrienne Brown are such a huge part of making all the magic happen and we're so thankful to have them as part of our team! They do the hard work. I just get to sit in the big chair and play director/storyteller. I love what I do, but without this awesome team, none of it would be possible.

On behalf of our team here, we wish you a very Anthem Christmas and a beautifully branded new year. Together, we have cr...
12/23/2021

On behalf of our team here, we wish you a very Anthem Christmas and a beautifully branded new year. Together, we have created some beautiful and powerful work that has uplifted tired brands, inspired new customers, and generated new revenues.
We take your brand seriously, we understand the importance of the work we do in being the lifeblood of your business, and it means the world to us that you would place that responsibility in our hands. Thank you to everyone who has allowed us to care for your brand and marketing communications this past year.
We hope your Christmas is full of hope, joy and comfort and we believe that your new year is going to be something extraordinary. Because you'll have us by your side. Thank you.

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Hendersonville, TN
37075

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