12/20/2024
The sad truth this time of year is that many deals that could close in December..
..are likely to wrap up in January. 😭
To create urgency, sellers usually heavily discount or give away items free to get it over the line...
Instead of that, try one of these:
⚡️ Tie the solution to year-end goals or personal motivation
"As you’re aiming to solve [specific pain point] before Q1 kicks off. Shall we get this locked in so your team can hit the ground running come January?"
⚡️ Create FOMO
"We're expected to onboard a few new customers in January. If you can sign in December you'll get the best availability for onboarding"
⚡️ Use December downtime to advantage
"If we finalize this now, we can schedule onboarding during the holidays when your team might have more time." (Ideally you've already discussed capacity before pitching this)
Goes without saying, all of these more likely to be received openly if you put the groundwork in early.
If they're non-committal or aloof, I know to prioritize other deals and focus on prospecting.
What do you do to help close or disqualify deals around this time of year?
Lets get together and discuss tried and true strategies to lock in new business for 2025!