Tira! Strategies

09/17/2024

Are you ready to boost your small business social media presence but consider yourself a newbie?

Then it’s time to get SMART! Social media expert Karlyn Ankrom of Oh Snap! Social and I are offering a 2-part hands-on social media bootcamp to teach you how to create and execute a social media strategy that gets you in front of your target audience!

You’ll start off by understanding how to set SMART goals for creating a social media strategy and content calendar. You’ll then begin creating content, including video and Reels, and save time by learning that all-important skill of repurposing content!

This 2-part workshop kicks off on September 26th! Click below to learn the key takeaways and to purchase your ticket!

https://www.meetup.com/boomerworks-org/events/303233210/

02/21/2023

Would you pay a monthly fee to be Facebook or Instagram verified? For those of you who lost your accounts, would this service be worth it?

Meta is testing this in Australia and New Zealand before rolling out to other countries. Twitter tried a similar feature last year that didn't work out well after they verified a wave of imposter accounts.

I think as a business, you need to consider paying to be verified if you rely on social media at all in your marketing efforts, but I'd love to hear your thoughts.

The blue verification badge will cost $11.99 or $14.99 monthly, the company said. It follows Twitter offering a similar Twitter Blue service last year.

02/13/2023

My guest on LinkedIn Live tomorrow is Jenae Grader, the Director of IT & Marketing for TPG Pediatrics! Jenae is going to talk with me about how the practice is planning to revamp and improve their social media presence this year!

Tune in tomorrow (Tuesday) at 10am EST!

02/08/2023

The definitive guide of image sizes for each platform, thanks to Hootsuite.

The most recent image size specifications for different social media networks, including Instagram, Twitter, Facebook, LinkedIn, and more.

02/01/2023

Tomorrow, I'm chatting with Lori Saitz, founder and CEO of Zen Rabbit, on LinkedIn!

Lori is also the host of the podcast “Fine is a 4-Letter Word," and she's on a mission to teach the world to be calm and grounded no matter what’s going on.

Tune in tomorrow at 11am EST to catch the interview.

01/31/2023

It was so much fun to be on the other side of the microphone as I chatted with Olga Woltman of LemonSkies about all things social media!

When it comes to fundraising messaging, which delivers better results: doom and gloom? Or hope? There are many academic studies on behavioral biases, but there is not an overwhelming body of research when it comes to the impact of positive versus negative spin specifically on charitable giving.

01/28/2023

Stopping in at to say goodbye! My favorite clothing store, run by fashionista and fellow marketer is closing at the end of February. 😢

01/24/2023

Instagram says they'll be focusing more on photos instead of videos in 2023. If you've noticed your Reels views and reach dropping (which seems to be happening across the board), this may be the reason why.

Try using carousel posts mixed in with your Reels, and keep an eye on your stats to see how they each perform.

Instagram chief Adam Mosseri says they focused too much on video in 2022.

01/18/2023

Tune in on Friday, as Olga turns the tables and interviews me!

So excited to kick off 2023 People of Substance by LemonSkies with Lisa Nicholls - and more great conversations are in the queue. These chats are such a highlight for me personally, I get to talk to wonderful, intelligent, substantive people and ask questions.

Friday, January 20 at 10 am ET

I have many questions for Lisa about trends in social media and also, she shared with me a while back a handy time management technique, so we'll discuss that as well. We'll stream on LinkedIn, Facebook, and YouTube.

Olga Woltman Tira! Strategies

01/12/2023

My guest today on LinkedIn Live is Havilah Vangroll, CEO of HAVe Strategy Consulting. Havilah will share how to make hiring better and how to create raving fan employees. She loves talking about hiring for tech companies, so if that's your area, tune in at noon!

Here's how to find me on LI: https://www.linkedin.com/in/lisaanicholls/

And feel free to send me a connection request if we're not already connected!

01/03/2023

New info shows that TikTok can be used as a form of spyware, and that its parent company, ByteDance, sees no problem with this.

If TikTok is at the cornerstone of your marketing plan, have a backup plan, since the possibility of a TikTok ban in the U.S. may become "likely."

TikTok's efforts to separate itself from China's strict cybersecurity laws have taken a significant hit.