THuS Marketing Consulting

03/30/2026

I had some fun a few weeks ago in Minnesota. Hung out with a few other ministry leaders, caught up with a friend and colleague I hadn’t seen in 6 years, and spent some time in front of the camera vs. behind. I was given the privilege to speak out about the difference between multicultural and intercultural. Given our current climate, it was such a breath of fresh air to do a deep dive into defining and comparing the two, and assessing which camp we live in when it comes to our churches, our lives, and our current generation.

When it was all said and done, here was my big takeaway: “I just went there,” I thought. “I just sat in the uncomfortable, spoke my heart on what can feel like a formidable topic, and was gifted with the opportunity to be heard.”

What if we did that more? What if we were the gift givers? What if we gave away opportunities for others to be heard more often? And, in this act of kindness, we chose not only to hear our speaker, but to actually listen. The two skillsets are different. When we listen, we are selecting to actively mull over what is uttered, to weigh it against our own ideals and beliefs, and to see as our counterpart sees. It isn’t an in-one-ear-and-out-the-other moment. It isn’t a checklist act just to say, “We talked.” Listening is considering.

Every GREAT leader that I have been blessed to follow does this so well. They heed the words of those around them to include their followers. They are bold and brave enough to contemplate the thoughts of others. I met a VP of Marketing recently who shared with me that, regularly, she looks at her team and asks this very real, outlandish question: “What is it like being led by me?” She sits, and she waits for honest answers. Why? Because her team’s input and experience will form her into an even better leader.

That’s the art of listening. It only makes us better. It’s what grows my marketing chops. When I listen to my audience and apply change accordingly. It’s what develops me as a mom. When I listen to my daughter and apply change accordingly. It’s what will make us stronger as a society. When we listen to each other and apply change accordingly.

Want to lead? Listen. Want to serve? Listen. Want to grow? Listen. No matter how fast our world evolves or how quickly technology redefines our space, this one thing will never get old or pass away—Listening to one another!

12/03/2025

Here's a lesson plan from Disney's *Frozen*. Yep, you heard right. The 2013 animated flick is more than just enjoyable entertainment for children. Believe it or not, Anna and Elsa have something to say about leading our organizations and challenging ourselves while there. There's a message for us grown-ups seeped in between the lines.

The film takes us on a journey with Elsa, the Ice Queen, which leads to the discovery of her true potential. But this only occurs when she emerges from isolation. It's outside of her self-imposed cage where she taps into her full potential and plunges into a world she never knew awaited her. There, on the other side of her locked doors, Elsa boldly declares that she can no longer be held back anymore and that the fear that once controlled her has been left behind in the coop she was told to hide within.

We, too, can unleash our capacity for innovation and growth by venturing beyond our familiar surroundings. Remaining in our comfort zones can lead to stagnation, often fueled by complacency, anxiety, or unwarranted self-satisfaction. This mindset keeps us stuck in our groundhog days, repeating the same cycle day after day, year after year. It prevents us from exploring greater, climbing higher, and serving BEST.

However, when we "go outside and play," we unlock new experiences and open ourselves up to untapped opportunities. When we venture beyond our false boundaries, we embrace the unknown and transform possibilities into our lived reality. It's time to step out and see what magic awaits. So, c'mon, let's go outdoors and play. Who knows? You just might end up building a never-before-seen, one-of-a-kind snowman! 😉

Hey! Don't stop at the post---jump into the full blog!
https://www.thusmarket.com/post/untapping-potential

12/02/2025

came, wind blew, but my house was built on You. This is the first refrain in the bridge of the song Firm Foundation by Maverick City. It's a beautiful song reminding us that, no matter the conditions around us, when our lives are built on the One who is immovable and unshakable, we, too, can't be moved. The storms of life may blow, huff and puff, but our house won't go down!

Hurricane Melissa raged through the tiny island of Jamaica on October 28, wreaking havoc on anything and anyone in its way. For most of us, this event is now a distant memory that broke our hearts when we heard the news, and we wished the people of the country well as we moved on with life. However, for others, our connection to the island runs deeper. Our aunts, uncles, cousins, friends, siblings, and parents—our loved ones—are all part of the heartbeat of Jamaica.

As I delight in the relief that those close to me weren't affected by the complete destruction, I am fully aware that this isn't everyone's story. Homes completely gone, lives lost, hospitals swallowed up, churches vanished, and hope hanging on by a thread. My most resounding desire is to revive and refresh a hope that never fades or gets blown away—not only in prayer but also in action. I want to remind an entire island that it still stands. Amid the debris and vacant lots is a foundation that can't be shaken, and neither can it be destroyed.

The remainder of that bridge gives reason for hope, "I'm safe with You. I'm gonna make it through." Home isn't relegated to a structure alone. Where arms are opened wide, home is there. Where words uttered build up in lieu of tearing down, home is there. Where safety rests, home is there. Where security is given, home is there. Where love resides, home is there.

On this , could I challenge us to be home for a people who have lost the very concept of such? Could our extended hands be a house for them that cannot be tossed by the winds or eradicated by the waves?

On this , together we can make a lasting impact—bringing hope, help, and love to Jamaica. Hey, Jamaica! You're not forgotten.

Jamaica's Official Melissa Disaster Relief Site (https://supportjamaica.gov.jm/)

Also check out Project HOPE and World Central Kitchen

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11/12/2025

For the first time in life, I truly understand the phrase, "Don't throw the baby out with the bath water." Reminding me that we never outgrow the classroom, yet we never outgrow being ourselves.

Different worlds, same truth—we all need to keep learning, unlearning, and growing—without losing who we are. Lesson plans come in all shapes and sizes, including a world outside your own. Embrace them. They're there to show you a you, you have never seen!

Let's give ourselves permission to keep showing up as students of life—open, authentic, and willing to be transformed. Because real change doesn't just shift systems... it shifts souls. 💭✨

Read the full scoop at https://www.thusmarket.com/post/corporate-ministry-together

02/03/2025

Welcome, Black History Month
A quiet arrival, but we see you,
And give you the welcome you are due.
Your visits each year, so full of grace,
Remind us—history's not erased.

The past cannot be swept away,
It's the breath we take, the price we pay.
The battles fought, the voices loud,
The joy, the pain, both fierce and proud.

Your presence reminds us of what's been,
The struggles we've faced, the victories within.
You carry the weight of yesterday,
Guiding tomorrow in your powerful sway.

So proud of you, and proud of us,
For all the strength that binds and trusts.
May your visit spark the work we still need,
And inspire us all to continue the deed.

Welcome back, Black History Month—
Our hearts are ready, our spirits touched.
We'll walk beside you, hand in hand,
And rise together, strong and grand.

05/29/2023

On this Memorial Day, we honor and remember the brave men and women who made the ultimate sacrifice for our freedom. Let us never forget their courage and sacrifice. 🫡

05/24/2023

Are you gearing up for full bloom? You should be.

In the dead of winter 🥶, your garden may appear lifeless and barren, but underneath the surface, so much is happening to ensure that when spring approaches, growth takes place. The wanted and the unwanted burst through the soil, budding 🌱 and ready to meet the warmth.

Much like a garden 🌹, your organization will experience activity from unexpected places if you don't purposefully cultivate its grounds. The programs, services, or products you permit to continue, even when they threaten your organization's overall progress, will leave a heavy mark. Indeed, the damage 🥀 could be fatal.

Discover the significance of pruning 👩🏿‍🌾 the gardens of your company and how it always leads to a magnificent bloom.

Underperforming areas in your business, much like the plants in the winter, will continue to produce life.

05/19/2023

💖Today is Customer Appreciation Day! Let's take a moment together to express our gratitude for the loyalty and support of our audiences and partners. Without them, no business would be possible. As always, we are committed to providing our community with the best services, and we look forward to another year of dedication to seeing our partners' missions fulfilled through communications and marketing. Thank you for being a valued part of our community! 🙏🎉

05/17/2023

🌼Both building brand loyalty and cultivating a garden require consistent care, attention, and a long-term perspective. A garden requires watering and daily nurturing to ensure healthy growth, while our relationships with your audience need regular targeted communication to thrive. Let us help you plant the seeds of success and grow your brand through one-on-one relationships. 🌻🌷🌿
https://bit.ly/3LWf2UF

05/15/2023

Every month we send our subscribers a little note, a token of our appreciation for their partnership. We include in this love letter industry updates and marketing trends to keep our partners on top of the latest news.

In April, we discussed the marketing lessons learned from the movie "Air." The biopic about the team that signed rookie Michael Jordan and developed his billion-dollar shoe line also depicts the power of brand identity. Air Jordans are more than shoes—they're a story... a legacy. After all, "A shoe is just a shoe until someone steps into them."

If you haven't already, be sure to sign up to join the discussion this month!
https://bit.ly/3LXZgIE

05/14/2023

💐Happy Mother’s Day to all the moms out there! As a mother-owned business, we recognize the challenges of balancing motherhood with running a business. Today, we want to celebrate and honor all the amazing mothers who work tirelessly to provide for their families while pursuing their dreams. Your dedication, strength, and love inspire us every day. Enjoy this special day and know that you are appreciated not just today but every day! 🌸💝🥰