03/16/2026
Story Time- Here’s a recent project that turned into a perfect example of why material selection and communication matter so much in the wrap industry.
We were recently contacted to install a wrap on a riveted trailer. The project was originally scheduled through a third-party installation logistics company that sources installers nationwide (whom we’ve had a great relationship with). Shortly after the install was scheduled, the print provider (based out of Georgia) reached out to us not knowing we were also the install partner selected by the logistics company. The print shop asked to work with us directly instead, explaining they didn’t want to pay the additional cost associated with routing the job through the logistics service. We didn’t want to step on anybody’s toes but also understood the customer’s right to source installers for their own job.
When we arrived on site we discovered the trailer had a large amount of silicone residue left behind by the manufacturer that had to be removed before installation could begin. After spending much time carefully cleaning and prepping the surface, we started installing the graphics and quickly discovered the material provided was not suitable for a riveted trailer.
The graphics had been printed on 3M IJ35C, which is a calendared vinyl designed primarily for flat or simple curved surfaces such as signage. It does not have the conformability required for rivets or complex contours.
For surfaces like this, a cast wrap film such as 3M IJ180CV3 is typically the industry standard because it is engineered to properly conform around rivets and complex shapes.
On top of that, the graphics had been laminated with a matte finish which immediately began glossing out when heat was applied around the rivets. At that point it was clear continuing the installation would lead to a poor result, so we stopped and communicated the issue immediately.
Unfortunately the customer had already been dealing with ongoing communication issues with the original print provider, and when the material issue was raised the conversation reportedly escalated and ultimately ended with the offer of a refund rather than correcting the problem. We then took the situation into our own hands and offered Cowgirl Up a pathway forward to get this done the right way and as quickly as possible.
The good news is the story has a great ending. Cowgirl Up Coffee chose to move forward with us directly so the project could be completed. We reproduced the graphics using 3M IJ180CV3 with a gloss laminate and completed the installation successfully.
At the end of the day, the goal is simple: use the right materials, communicate clearly, and stand behind the finished product. We’re happy to have a new local customer and will continue to support them as they expand.
