03/04/2022
🍾 8 years in business today --
and we're just getting started!
Illuminatus turned 8 today! Our client retention rate is still over 82%. That’s unheard of in the digital marketing business.
When you have an 80%+ retention rate in most industries, it is due to high referrals from existing happy clients. I understand that most of our clients come from your referrals and I'm honored that you are not only happy with our service, but you trust the team enough to refer us to your friends and family.
For comparison, marketing agencies like ours have been reported around 48%. Banks are around 75% and insurance agencies are at 81%.
So, thank you… I want to keep this number high.
On the off-chance something is wrong, can you just reply and let me know:
Are we doing a good job for you?
What else do you need?
It’s pretty weird for me to think about what has happened since the early days when this was just an SEO company. Back then, I spent long nights in a small office. Most of the early days were spent building infrastructure, learning how to do things (and how to not do things), and just doing the old school hustling to build the base. Fast-forward to today where I'm now blessed enough to have a team around me to support our existing services while developing and innovating new ways to help our clients.
It's funny, because the last time I emailed our clients to ask if there was anything else they needed, one of them jokingly said, “Yeah, can you save me some money on my processing fees on my eCommerce site!?”
I'm happy to announce this is no longer a running joke. We now offer credit card processing.
As you know, I'm not one to rush into offering a new service until I have seen a proven process that I would use in my own business.
The team started learning and testing how the credit card processing business actually worked. I’ll save you the nerd-factor, but we learned what mattered and where most processors fail.
The first 5 beta-test clients we asked to try with us had a good experience overall. I’ll be honest, we didn’t roll this out to you because we knew there would be bumps and I didn’t want to interrupt the flow of business unless I was confident in it. The first time I went on-site to help set up a Clover machine for a physical location, I couldn’t even figure out how to turn the thing on… I can’t believe I just admitted that in writing, but it happened.
Out of the first 5 processing with us, we saved them on average 32% or $1,010/month on fees. That’s money in the bank, saved. I know, those are huge numbers. But depending on your revenue and some other factors, we can probably save a lot for your organization, too.
There's no secret our 82% client retention rate went hand-in-hand with your own organization's success. Otherwise, you wouldn't still be using us. Here's how we can continue to grow together:
Send me (or your favorite person on my team) your most recent credit card processing statement to see if we can beat it, and you will get a free facelift on your website even if you don’t or can’t switch to us. Chances are we can find a way to save you a significant amount of money on processing (and make it easier - we have some cool tech), but even if we can’t, your site can look fresh with all the latest design trends and new tools we have available today.
No hard feelings if you can't switch processing to us.
-Michael
