Go Forth Marketing

Go Forth Marketing We are an entrepreneurial group of marketers that take great pride in helping small businesses grow.

06/11/2026

See you tomorrow at the "meeting" 😏

06/04/2026

No matter which mark you go with, it has to connect people to your brand's story.

05/28/2026

Something BRAND new is coming...

Today, we pause to remember and honor the brave men and women who gave their lives in service to our country, and the fa...
05/25/2026

Today, we pause to remember and honor the brave men and women who gave their lives in service to our country, and the families and communities who carry that sacrifice with them.

Remember and honor. 🇺🇸

On Earth Day, we rolled up our sleeves and came together to beautify the stunning surroundings of Carolina Core Professi...
04/24/2026

On Earth Day, we rolled up our sleeves and came together to beautify the stunning surroundings of Carolina Core Professional Center, driven by a shared commitment to our office and community, and fueled by the potential for positive impact.

The workforce definitely wasn't ready for these cool kids.
04/02/2026

The workforce definitely wasn't ready for these cool kids.

“The time is always right to do what is right.” — Dr. Martin Luther King Jr.Today, we honor his legacy by reflecting on ...
01/19/2026

“The time is always right to do what is right.” — Dr. Martin Luther King Jr.

Today, we honor his legacy by reflecting on how our work, our choices, and our impact can serve something greater.

Wishing you a season filled with joy, warmth, and wonderful moments! From all of us at Go Forth Marketing, may your holi...
12/25/2025

Wishing you a season filled with joy, warmth, and wonderful moments! From all of us at Go Forth Marketing, may your holidays be merry and bright. 🎄✨

https://goforthmarketing.com/

Campaigns That Worked: Snickers — “You’re Not You When You’re Hungry”Launched in 2010, Snickers redefined candy bar adve...
10/28/2025

Campaigns That Worked: Snickers — “You’re Not You When You’re Hungry”

Launched in 2010, Snickers redefined candy bar advertising with one simple, relatable truth:

👉 Hunger changes your personality.
From Betty White getting tackled in a backyard football game to Mr. Bean in a kung fu sequence, the campaign was witty, memorable, and global.

🧩 The Idea
• Playful ads showing people acting unlike themselves when hungry
• Simple product-as-solution: eat a Snickers, return to “yourself”
• Universal concept adaptable to any culture, situation, or celebrity cameo

📈 The Results
• Ran in over 80 countries
• Boosted sales by 15.9% globally in year one
• Voted Ad Campaign of the Year (Adweek, 2010)

✅ Why It Worked
• Relatable insight: Everyone has felt “off” when hungry
• Celebrity humor: From Betty White to Mr. Bean, the cameos kept it fresh
• Scalable concept: Adapted easily across platforms and markets
• Timeless structure: One simple joke, infinite executions

💡 Takeaway
Great campaigns are built on universal human truths. When your core idea is simple and flexible, it can last for years, cross cultures, and remain relevant across countless contexts.

💭 Question for you: What other brands do you think nailed a campaign built on one simple truth?


Images © Mars Inc. / BBDO.

Campaigns That Worked: Got Milk?In 1993, the California Milk Processor Board faced a problem: milk sales were declining....
10/21/2025

Campaigns That Worked: Got Milk?

In 1993, the California Milk Processor Board faced a problem: milk sales were declining. Their solution? A deceptively simple idea that became one of the most memorable ad campaigns of all time:

👉 Focus on the frustration of not having milk when you need it most.

🧩 The Idea
• Instead of promoting milk’s health benefits, highlight the inconvenience of absence
• Launched with the iconic “Aaron Burr” TV spot directed by Michael Bay
• Expanded nationally with celebrity milk mustache print ads

📈 The Results
• Immediate turnaround: milk consumption in California rose 7% in the first year
• Campaign went national in 1995, making the tagline a cultural catchphrase
• Over 20 years of staying power, with hundreds of spin-offs and parodies

✅ Why It Worked
• Simplicity: One short, memorable question — Got Milk?
• Relatability: Everyone has had a cookie/cereal moment with no milk
• Celebrity power: From athletes to movie stars, the mustache ads reached all audiences
• Cultural stickiness: The line became bigger than the ads themselves

💡 Takeaway
Sometimes the smartest marketing doesn’t sell the product’s benefits — it sells the pain of living without it. By flipping the script, Got Milk? turned an everyday commodity into a cultural icon.

💭 Question for you: What’s a campaign line you still find yourself quoting years later?


Image © California Milk Processor Board / Goodby Silverstein & Partners.

Address

4000 Ossi Court
Greensboro, NC
27265

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+13362235004

Website

Alerts

Be the first to know and let us send you an email when Go Forth Marketing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Go Forth Marketing:

Shortcuts

Share

Category