Media Placement Services

Media Placement Services Full service media strategy, planning and buying company. Based in High Point, NC. We want to ensure your success, let's work together on your next project.

We can work as an extension of your media department or we can work as your media department. Let Media Placement Services assist you & your business with planning & buying your advertising. Our staff has a thorough understanding of media & what it takes to reach the right consumer at the right time. Our team is made up of subject matter experts in both traditional & digital media buying.

05/29/2026

When is a two-point conversion more than just a play?
When it becomes a media moment 🍺🏈

Brands like Dos Equis are redefining how advertising shows up in live sports by turning key game moments into branded experiences with “Go for Dos” integrations during college football broadcasts across ESPN, ABC, and conference networks.

This is bigger than sponsorship.
It is contextual, real-time marketing at scale.
And it reflects a much larger shift:
📺 Live sports are becoming the most valuable real estate in media
💡 Advertisers are moving from interruption to integration
📊 Success is now tied to engagement, not just impressions

With backing from Heineken and expanded reach through streaming platforms like Prime Video, these moments are no longer experimental. They are becoming a core part of media strategy.
We are also seeing the rise of:
→ “Trigger-based” ads tied to real-time events
→ AI and data driving when and how brands show up
→ Cross-platform ex*****on blending linear and streaming

But here is the reality check:
This level of integration is not easy.
It requires coordination across networks, leagues, media partners, and creative teams. And because sports are unpredictable, there is always risk in tying your brand to a live moment.

Still, the upside is clear.
The brands that win will be the ones that enhance the fan experience, not interrupt it 🔥
Because in today’s landscape, attention is not bought.
It is earned in the moment.

Curious how others are approaching live sports integrations. Are you testing moment-based or trigger-based strategies yet?

https://bit.ly/42ySfXr

Today, we honor and remember the brave men and women who made the ultimate sacrifice for our country.From all of us at M...
05/25/2026

Today, we honor and remember the brave men and women who made the ultimate sacrifice for our country.

From all of us at MPS, we are grateful for your service and sacrifice. 🇺🇸

Join us in wishing a very Happy Birthday to Mandy! 🎈Thank you for your expertise and everything you bring to the team at...
05/23/2026

Join us in wishing a very Happy Birthday to Mandy! 🎈

Thank you for your expertise and everything you bring to the team at MPS — we appreciate you!

The future of performance TV is here and it is finally measurable 📺At this year’s IAB NewFronts, Comcast Advertising int...
05/22/2026

The future of performance TV is here and it is finally measurable 📺

At this year’s IAB NewFronts, Comcast Advertising introduced Outcomes+, a major step toward solving one of the industry’s biggest challenges: proving the true impact of TV and streaming across the full funnel.

For years, TV has driven performance but has not always gotten credit for it.

That is changing

With Outcomes+, Comcast is combining:
• Deterministic first-party data from 30M+ households
• AI-powered activation tools 🤖
• Advanced attribution partnerships
• Premium inventory across linear and streaming

The result? Full-funnel visibility from awareness to conversion across screens 📊

Even more interesting is the new partnership with Amazon Ads, unlocking access to Prime Video inventory for SMB and local advertisers. That is ~200M monthly ad-supported viewers now within reach, bringing enterprise-level scale to more brands than ever before.

A few signals this move is worth paying attention to 👇

→ AI is becoming central to audience discovery and media planning
→ Attribution is evolving beyond last-click with partners like Mastercard, DISQO, and Dynata
→ Programmatic is extending deeper into premium TV via platforms like FreeWheel

The bigger takeaway:

We are moving into an era where TV and streaming are no longer just awareness channels, they are accountable performance drivers 🔥

And for marketers, that means:
Smarter planning
More precise targeting 🎯
Clearer ROI

The gap between digital and TV measurement is closing fast.

Curious how others are thinking about full-funnel attribution in streaming. Are you seeing this shift in your campaigns yet?

https://bit.ly/42vHyVE

05/18/2026

Connected TV (CTV) Is Reshaping the Search Funnel and Driving Demand Before Intent Exists

Search has always been about capturing demand at the exact moment a consumer is ready to act.

But the real opportunity in 2026 is not just capturing intent.
It is creating it earlier in the journey.
That is where Connected TV (CTV) is changing the game.

Connected TV advertising combines what search marketers value most:

✔ Precision targeting
✔ Measurable performance
✔ Scalable reach
✔ Incremental impact on conversions and search behavior

CTV is no longer just upper funnel awareness.
It is now a performance driver that influences search and conversions downstream.

What is Connected TV?

Connected TV refers to any television that streams digital content through internet-connected devices, including:

• Smart TVs
• Streaming devices like Roku, Amazon Fire TV, Apple TV
• Gaming consoles
• Platforms such as Netflix, YouTube, Disney+, Amazon Prime, and Paramount+

Unlike traditional TV, CTV is:

• Programmatically delivered
• Audience-targeted
• Measurable in real time
• Integrated with digital advertising ecosystems

This turns television into a data-driven performance channel, not just a broadcast medium.

CTV does not replace search.
It strengthens it.
CTV builds awareness and memory, while search captures the demand it creates.

Here is how the two channels connect:

📈 CTV drives branded search volume
Consumers often search after seeing a video ad on TV to learn more or compare options.

🔁 Sequential customer journeys
CTV introduces the brand, search closes the conversion loop.

🎯 Remarketing across screens
Audiences exposed to CTV can be re-engaged through search and display campaigns.

📊 Incrementality measurement
Marketers can measure lift in branded search where CTV campaigns ran, proving real impact on demand creation.

Why does this matter for search marketers?

Search marketers are traditionally focused on lower funnel efficiency.
But relying only on existing demand creates a ceiling on growth.

CTV helps fill the gap:

• Builds awareness before search happens
• Expands total search volume
• Improves conversion efficiency downstream
• Strengthens brand recall in competitive SERPs

In short, CTV creates the demand that search later captures.
Marketing is no longer linear.
Customer journeys now span multiple touchpoints across streaming, social, search, and video.

The most effective growth strategies today are not channel-specific.
They are ecosystem-based.

CTV builds memory.
Search converts intent.
Together, they create measurable demand generation at scale.

Key question for marketers:

Are you only capturing search intent, or are you actively shaping it before it begins?

https://bit.ly/42ypj1J

05/15/2026

Posting more on LinkedIn can boost your reach—but only if your content actually earns attention. Don’t just fill the feed. Share insights, stories, and ideas that make people stop, think, and engage.

Quality + consistency = real growth.

Want content that actually performs? Follow MPS for smarter social strategies and results that scale.

The MPS May Blog is here! 🚀📱BeReal burst onto the social media scene by offering a refreshingly simple concept: one unfi...
05/12/2026

The MPS May Blog is here! 🚀📱
BeReal burst onto the social media scene by offering a refreshingly simple concept: one unfiltered photo per day, taken simultaneously with both the front and back cameras.
This focus on authenticity struck a chord with Gen Z users and drew millions of monthly active people looking for a low-pressure, real social experience. In 2025, BeReal officially launched its native advertising platform in the United States, giving brands new ways to connect with audiences in a way that feels organic rather than intrusive.

https://mediaplacementservices.com/bereal-advertising/

Out-of-Home Advertising Is Quietly Outperforming Digital ChannelsWhile most media budgets continue to flow into search, ...
05/11/2026

Out-of-Home Advertising Is Quietly Outperforming Digital Channels

While most media budgets continue to flow into search, social, and streaming… the data is pointing somewhere else.

New research from Keen Decision Systems and Accretive reveals a major shift in performance:

📊 Out-of-home (OOH) delivers $7.58 in marginal ROI per incremental dollar spent

That outpaces:
• Average media ROI: $5.52
• Print: $7.18
• Radio: $6.61
• Linear TV: $6.53

And yet… OOH accounts for less than 1% of total media spend.

What most marketers are missing

The key metric here is marginal ROI.

It answers a more important question than traditional ROI:
👉 Where should your next dollar go?

Because as channels become saturated, performance declines.

And right now:
• Search is saturated
• Social is saturated
• Streaming video is saturated

Together, they account for over half of all media spend.

Why OOH is outperforming

OOH still has room to scale.

It is not competing in the same overcrowded auction environments as digital platforms.

Some standout performance by industry:
• Retail & eCommerce ROI: $3.64
• Travel & Hospitality: $2.96
• Sports & Fitness marginal ROI: $9.51

This is not just about OOH.

It is about how we think about media allocation.

Too many strategies are built on:
• Platform preference
• Habit
• Last-click attribution

Instead of:
✔ Incremental impact
✔ Cross-channel influence
✔ True performance at scale

What this means for marketers and media buyers

There is a growing efficiency gap in media.

OOH shows a 37% higher marginal ROI than the average channel.
That signals untapped opportunity.

The brands seeing stronger returns are:
• Diversifying beyond saturated channels
• Using marketing mix modeling to guide decisions
• Investing in channels with headroom for growth

The takeaway

The biggest opportunities in media right now are not always where the most money is going.

They are where performance still has room to scale.

https://bit.ly/4ucfDG1

05/08/2026

Meta AI Advertising Is Advancing Fast but Full Automation Is Not Here Yet

Mark Zuckerberg has outlined a future where advertising on Meta Platforms is as simple as entering a credit card and a business goal, with AI handling everything else.

That vision could arrive as early as 2026. But most marketers and media buyers are not convinced it is that close.

What is actually happening inside Meta Ads right now

Meta is aggressively pushing toward AI-driven automation across its platform:
• The new Andromeda system is changing how ads are delivered and matched to users
• Advantage+ tools are expanding across creative, targeting, and budget optimization
• AI agents like Manus are beginning to surface in Ads Manager

The shift is clear.
Less manual control. More algorithmic decision making.

The tradeoff marketers are facing

As automation increases, control decreases.

Many advertisers are being pushed toward:
• Broader targeting
• Fewer ad sets
• Greater reliance on algorithmic optimization

This creates a “black box” environment where performance improves in some areas, but transparency becomes limited.

And in many cases, marketers are opted into new AI features automatically, forcing teams to constantly audit and test what is actually running.

Creative strategy is evolving fast

With systems like Andromeda, success is no longer about small variations of one idea.

What performs better now:
✔ Distinct creative concepts
✔ Multiple messaging angles
✔ Diverse storytelling approaches

Why brands are still cautious with AI

Despite the scale demands, many brands are hesitant to fully adopt AI-generated creative.

Key concerns include:
• Legal and transparency risks
• Brand identity control
• Quality and performance consistency

Most advertisers are open to AI-assisted optimization such as overlays or minor edits, but draw a clear line when it comes to fully AI-generated creative.

Where AI is working and where it is not

Some automation features are driving measurable performance gains, especially in:
• Budget allocation
• Audience expansion
• Campaign efficiency

However, challenges remain:
• Lower quality placements
• Reduced engagement in certain segments
• Inconsistent creative performance

Many agencies report that third party AI tools outperform Meta’s native creative solutions.

What this means for media buyers and marketers

AI is not replacing media buyers. It is changing the role.

The advantage now comes from:
• Strategic oversight
• Creative direction
• Structured testing frameworks
• Knowing when to lean into automation and when to pull back

Meta’s AI can optimize delivery, but it still depends on strong inputs and human decision making.

The bottom line

AI-powered advertising is accelerating, but it is not a set-it-and-forget-it system.

Not yet.

The brands seeing the best results are not handing everything over to automation. They are using AI as a tool, not a replacement.

https://bit.ly/490TPFb

Linear TV Isn’t DeadIt’s Your Most Underrated Growth MultiplierNew research from Comcast is reframing how we should thin...
05/04/2026

Linear TV Isn’t Dead
It’s Your Most Underrated Growth Multiplier

New research from Comcast is reframing how we should think about linear TV—not as a standalone channel, but as a force multiplier across your entire media mix.

📊 The data is hard to ignore:
• Pair TV with search → ad recall jumps 8.7x
• Pair TV with social → site visits increase by 110%
• Pair TV with audio streaming → consumer intent spikes by 207%
This isn’t incremental. It’s transformational.

What’s really happening?
We’re operating in a fragmented media landscape. Streaming (CTV) continues to grow rapidly—expected to surpass linear TV by 30+ minutes per day this year, and nearly an hour by 2027.
Yet, linear TV still dominates key cultural moments—live sports, major events, and tentpole programming.
That duality matters.
Because while platforms are fragmenting…
attention and memory are not.

The hidden challenge: AI is changing search behavior
AI-powered search summaries are introducing a new friction point:
👉 Brand recall is 23% lower in AI-generated results vs. traditional search.
Why?

Because AI compresses and filters information—reducing repeated brand exposure.

Where linear TV wins
Linear TV builds something digital channels are increasingly losing:
👉 Durable brand memory

It creates familiarity before a user ever searches, scrolls, or streams.
That foundation makes every downstream channel—search, social, audio—work harder and convert better.

What this means for marketers
Stop thinking about TV as upper-funnel only.
Start treating it as:
✔ A memory anchor
✔ A recall engine
✔ A performance amplifier

The strongest media strategies today don’t isolate channels—they connect them.
And linear TV is what makes the system work.

https://bit.ly/4cM6Ipb

Address

709 Westchester Drive, Ste 101
High Point, NC
27262

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+13362892958

Website

Alerts

Be the first to know and let us send you an email when Media Placement Services posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Media Placement Services:

Shortcuts

Share

Category