09/26/2026
Raise your hand if you’ve hit the boost post button because Meta told you to, or you turned on Advantage+ (audiences, creative ehnahcements, anything) because Meta told you it would increase your results?
Did it help you get more sales?
I’ve spent 15+ years driving growth with paid media for billion-dollar brands and onine business owners and I have yet to find a scenario where following Meta’s prompts actually increased my clients results.
Consider this your friendly reminder: Meta is a business.
The boost post button is there to get founders not running ads to... run ads, but those ads are not aligned to business goals (if you need more on this scroll through my content I’ve got a lot on why you don’t hit the boost post button)
And as for Advantage+... Meta has spent A LOT of money on AI. They’ve made A LOT of promises to their investors about the use of AI. But those case studies they tell you they use to predict an increase in your results... those are not necessarily for the same offer, audience or even budget that you have. And some of that data is only based on a few days of ad spend. They want you to use their AI, but most of the time, it’s not right for your business.
Here’s what actually generates consistent, scalable sales from Meta ads:
A custom ad strategy aligned to your offers, your audience, your budget, your goals. Not Meta’s prompts. Not generic ad advice. Custom, funnel-aligned ad strategies.
This is exactly what I help myclients implement and it generates returns ranging from 2x-12x their investment.
Ready to implement a funnel-aligned ad strategy for your business? DM me or book a call via the link in my bio and let’s see if we’re a fit to work together.