O'Keefe Henry Direct Inc

12/20/2021

https://www.startribune.com/postal-hike-doesnt-stop-catalogers-from-stuffing-mailboxes/600127657/?refresh=true

A big postal rate increase over the summer hasn't stopped catalog retailers from stuffing mailboxes this holiday season.

06/01/2021

https://www.youtube.com/watch?v=X4XNxGy2_a4&t=1551s
Thanks to the Michaels at Level Up Leaders and Greg Wittstock, The Pond Guy for the shout out (at ~15 minute mark) and the kind words. Glad we could be there at the beginning!!!

Extreme wisdom in this one folks! Greg Wittstock is an entrepreneur and innovator. He is the founder and CEO of Aquascape Inc., a company whose vision focuse...

09/23/2020

https://www.forbes.com/sites/richardkestenbaum/2020/09/21/how-direct-to-consumer-companies-succeed-and-why-many-fail/
Bring on some experienced experts in DTC to make your program a success!

There are two key numbers that indicate whether a direct-to-consumer business will succeed or not. Here's how the successful ones do it.

06/12/2020

https://www.targetmarketingmag.com/article/balance-customer-acquisition-customer-retention/

Every marketer already understands the importance of attracting and retaining customers. Both are necessary for long-term growth. What is the optimal balance of customer acquisition vs. customer retention for your organization?

04/23/2020

https://www.targetmarketingmag.com/post/how-to-best-use-direct-mail-marketing-during-covid-19/

During a time of crisis like COVID-19 it can be hard to know how best to market to your customers. Direct mail is still a great way to reach them, especially a B2C audience who is at home.

02/14/2020

https://hbr.org/2020/02/why-catalogs-are-making-a-comeback

02/13/2020

https://www.msn.com/en-us/money/companies/never-mind-the-internet-heres-whats-killing-malls/ar-BBZXavj?ocid=spartandhp

It has been a tough decade for brick-and-mall retailers, and matters seem only to be getting worse. Despite a strong consumer economy, physical retailers closed more than 9,000 stores in 2019 — more than the total in 2018, which surpassed the record of 2017. Already this year, retailers have annou...