By Winnie

By Winnie We understand that standing out in a competitive industry demands more than cookie-cutter approaches.

Consider By Winnie your new co-pilot in all things digital marketing and badass websites.

Not every esthetician needs the same level of support when building their website.The Template Only option is designed f...
04/15/2026

Not every esthetician needs the same level of support when building their website.

The Template Only option is designed for those who are comfortable navigating Shopify and building things independently. You’ll receive the template file along with a basic guide to help you upload and get started.

From there, the setup and customization are entirely in your hands.

The Template + Guidance option offers a more supported starting point. Your template is installed or delivered to your store, and you’ll receive a more in-depth guide along with step-by-step videos to help you confidently manage your site, updating content, swapping images, and maintaining your pages over time.

This option also includes a custom links page built directly into your site, so you don’t need to rely on external tools.

Explore the demo (password: demo) and/or purchase through the bio✨

This redesign was for my friend’s brand a ravewear, streetwear, and dancer apparel line that’s already been incredibly ...
03/12/2026

This redesign was for my friend’s brand a ravewear, streetwear, and dancer apparel line that’s already been incredibly successful on its own.

But even when something is working well, there’s always room to elevate the experience. She came to me with inspiration and full trust, and we rebuilt the site to feel more organized, immersive, and easier to shop while still keeping the bold personality of the brand.

This was also a fun one for me because most of my work is with service providers in the beauty industry.
So stepping into a retail-first brand with a strong identity was a great way to test my creativity and confidence.

She let me know within the first weeks of launch, that sales had already increased. Which is always the goal.

We’ll actually be collaborating again soon, and I’m excited to see where this one goes.

Thx girl

A good launch isn’t built in a week.It’s built in the months leading up to it.Education.Trust.Clear recommendations.A we...
03/09/2026

A good launch isn’t built in a week.

It’s built in the months leading up to it.

Education.
Trust.
Clear recommendations.
A website that actually converts.

When those pieces are already working, ads stop feeling risky. They start feeling like fuel on a fire that’s already burning.❤️‍🔥

Anyway… your business is safe with me.
03/01/2026

Anyway… your business is safe with me.

This wasn’t about making it “prettier.”It was about aligning her website with how she actually runs her business. Tysm
02/28/2026

This wasn’t about making it “prettier.”

It was about aligning her website with how she actually runs her business.

Tysm

Online sales aren’t ‘extra money’. It’s a new job title inside your business. And if you treat it like a real department...
02/24/2026

Online sales aren’t ‘extra money’.

It’s a new job title inside your business. And if you treat it like a real department, not a side gig, you will see the return.

The aestheticians who scale are the ones who understand this.

Tysm .kate

was ready for more.So we built her a platform that:– Reflects her brand– Expands her reach beyond Instagram– Creates sp...
02/24/2026

was ready for more.

So we built her a platform that:
– Reflects her brand
– Expands her reach beyond Instagram
– Creates space for education
– And introduces e-commerce as a new revenue stream

This isn’t just a website.
It’s infrastructure.

And watching her step into online retail this year?
I already know it’s going to change the game for her.

Thank you, Ana.🤍

This wasn’t a cosmetic update.We rebuilt site like a treatment plan:• clearer navigation• simplified service pages• ret...
02/22/2026

This wasn’t a cosmetic update.

We rebuilt site like a treatment plan:
• clearer navigation
• simplified service pages
• retail intentionally woven into the experience

On mobile (where most of your clients are), we optimized layout and flow so booking and shopping feel effortless.

Because if you’re paying for marketing and/or posting consistently, but your website isn’t guiding people clearly? You’re leaking revenue.

Now her marketing has a backend that actually supports it.

Thanks Alex🤍🫂

Posting like I didn’t go ghost for months 😇We built a Shopify site that’s bold, clean, and super user-friendly, just li...
01/10/2026

Posting like I didn’t go ghost for months 😇

We built a Shopify site that’s bold, clean, and super user-friendly, just like her vibe in the wax room.

→ luxury wax services meets smooth af product sales
→ mobile optimized bc everyone’s on their phones
→ fully set up for growth, glow, and generating income

So yeah… I’m back. And still weird. And still good at this 😌

Let’s pretend I never left.

🔗 built with love, sass, and code by yours truly.

09/01/2025

Estheticians: If your grid doesn’t explain what you do, who you help, or why you’re the GOAT… we’ve got a problem.

Stephanie’s results are incredible, but her content isn’t doing her any favors.

🧴 No context.
💻 No clear offers.
🤷‍♀️ And no direction.

It’s not about more posts , it’s about smarter ones.

If your grid isn’t translating your genius?

Lemme fix it. DMs are open.

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Highland Park, CA
90042

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 1pm

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