Baesman Group

08/26/2026

Loyalty is changing—and points are only part of the story.

Our latest analysis of 50 loyalty programs across 13 industries reveals five customer loyalty trends shaping 2026:

• Simpler, more flexible rewards
• The rise of tiered programs
• Experiences beyond points and discounts
• Partnerships that expand program value
• Growing momentum behind paid loyalty

The bigger shift? Brands are moving from rewarding transactions to building ongoing relationships.
Read the full breakdown of the customer loyalty trends shaping 2026:

Discover the top customer loyalty trends shaping 2026, including simplified programs, tiered structures, and the shift towards experiential rewards.

08/25/2026

Branded merchandise has always been part of Baesman. Now, we're giving it a bigger platform.

We're excited to announce the next evolution of Baesman Branded Merchandise: a dedicated division focused on helping organizations create meaningful brand experiences through promotional products, decorated apparel, company stores, fulfillment, and more. Brett Cutler, Managing Director, will lead this expansion, bringing decades of industry knowledge and experience. Welcome Brett!

At the center of it all is the ethos that guides what we do: Merch That Matters.

From sourcing high-quality promotional products and retail-quality decorated apparel to custom kits, company stores, warehousing, fulfillment, and distribution, Baesman brings every detail together through one team. That means fewer handoffs, more creativity, greater control, and branded merchandise programs that are easier to manage and designed to help organizations achieve their goals.

And because branded merchandise can connect with print, direct mail, customer loyalty, employee engagement, and broader marketing initiatives, it becomes more than something with a logo. It becomes a meaningful brand touchpoint that drives connection, engagement, and results.

One partner. Every detail managed.
Explore our expanded branded merchandise solutions at https://hubs.la/Q04tQLHp0 (https://hubs.la/Q04tR1240)

08/20/2026

In case you haven't read it yet, the latest Supplier Perspectives article is worth a look.

Launching a loyalty program is just the beginning. The real test comes in year one, when brands can see what's working, where members are getting stuck, and what actually drives engagement.

Our own Sydney Shapiro shares Baesman's perspective on what separates loyalty programs that gain momentum from those that struggle to deliver long-term value.

Read the full article: https://hubs.la/Q04tK3JT0

08/18/2026

You may not have a customer acquisition problem. You may have a customer progression problem.
Revenue can quietly leak between lifecycle stages when customers disengage, stop purchasing, or receive experiences that no longer feel relevant.
A closer look at the gaps between stages could reveal more opportunity than another acquisition campaign.
Read the blog to find the revenue leaks hiding in your customer lifecycle.

How customer lifecycle analysis uncovers hidden revenue leaks and enhances growth by optimizing each stage of the customer journey for better retention.

08/14/2026

The retailers getting the most from direct mail in 2026 aren't sending more of it. They're finally measuring what happens after it lands.

When the attribution is clear, direct mail stops being a brand awareness line item and becomes a performance channel with accountable ROI.

Discover how modern direct mail marketing connects personalization, measurement, and ROI to track its full impact on revenue across channels.

08/11/2026

When strategy, data, production, and distribution are managed separately, inefficiencies can quickly cut into ROI.

An end-to-end approach can help brands:

- Improve targeting
- Reduce production errors and delays
- Personalize campaigns more effectively
- Control costs
- Connect campaigns to measurable results

The goal isn't just to mail for less. It's to make every dollar invested in direct mail work harder.

https://bit.ly/45QQXJ4

08/07/2026

Are your loyalty efforts actually building stronger customer relationships—or are you just collecting data?

Too often, brands focus on sign-ups instead of the metrics that reveal whether a loyalty program is driving real business results.

The numbers that matter most go beyond enrollment:

✔️ Repeat Purchase Rate
✔️ Customer Lifetime Value (CLV)
✔️ Net Promoter Score (NPS)
✔️ Customer Engagement
✔️ Loyalty Program Engagement

When you measure the right KPIs, you gain the insights needed to improve retention, increase repeat revenue, and create more loyal customers.

Read the full blog to learn which customer loyalty metrics deserve your attention—and how to use them to measure success.

🔗 Read more: https://bit.ly/4fYFYSI

08/04/2026

Would you stay loyal to your own brand?

The best way to improve your loyalty program is to experience it like your customers do.
From signup to reward redemption, small friction points can have a big impact on engagement and retention. Our latest article shares how to evaluate your loyalty experience and identify opportunities to make it easier, more rewarding, and more effective.

Read more: https://bit.ly/4fWhNnX

Discover how to enhance customer loyalty by evaluating your loyalty program from the customer's perspective and removing friction in their experience.

07/30/2026

Launching a loyalty program is a milestone—but it isn't the finish line.
The first year is where brands learn what truly drives customer engagement, identify friction points, and build the foundation for long-term loyalty.

Success isn't measured by sign-ups alone. It's measured by what happens next:
✔️ Member activation
✔️ Repeat purchases
✔️ Reward redemption
✔️ Customer retention
✔️ Continuous optimization

We're proud to have our own Sydney Shapiro share Baesman's perspective alongside other industry leaders in Loyalty360's latest Supplier Perspectives article.

Read the full article: https://hubs.la/Q04rkyxP0

07/28/2026

Yes, it's only July, but holiday planning starts long before the decorations go up.

By the time shoppers are browsing the aisles, the brands with the biggest impact have already planned their in-store displays, signage, and seasonal campaigns. Waiting until fall can mean missed opportunities, tighter timelines, and fewer options.

If the holidays feel far away, now is exactly the time to start planning.

Read our latest blog to learn why early POP planning leads to stronger holiday campaigns and better in-store results.

https://hubs.la/Q04r0G7v0