Glow Brands

01/16/2020

Need help starting or growing a business? We help women develop and implement integrated business plans and marketing campaigns. Contact us at [email protected] for more information.
Making Brands Glow and Business Grow!

12/30/2019

Are You Ready for a New Decade:
5 Critical Marketing Trends to Consider
Trend 5:
Visual Content
The latest research shows that consumers prefer visual content to plain text and visuals are easier to remember than written content. Adding visual content like infographics, images and videos to your marketing campaigns make them attention-grabbing and appealing, while enabling your message to be more easily absorbed.

12/27/2019

Are You Ready for a New Decade?
5 Critical Marketing Trends to Consider
Trend 4: Interactive Marketing
Interactive Marketing allows businesses to use the data collected through AI (see Trend 1) to create one-on-one communications with customers and prospects. This customer-centric strategy, means reacting to customer actions and striving to meet their expectations and demands with engaging, relevant content. It includes dynamic interactions with customers through visual storytelling, personalized content, delivering detailed content in increments and two-way interfaces.

12/26/2019

Gaining a competitive edge in 2020 is going to be all about creating an outstanding customer experience (CX). Great CX is constructed through efficiency, convenience, knowledgeable and friendly service, and easy payment options. Additionally, up-to-date technology, personalization, simple mobile experiences, brand image, and design all play a huge part in a customer’s overall experience.

If you need help developing a noteworthy customer experience in 2020, give Glow Branding Solutions a call!

12/25/2019

Happy Holidays 2019!

12/24/2019

Are You Ready for a New Decade?
5 Critical Marketing Trends to Consider

Trend 2: Shoppable Social Media Posts
This marketing trend is already taking the world by storm. With the click of a button, you can go from scrolling on Instagram to populating your credit card information and completing a purchase. Shoppable posts have shortened the sales funnel by eliminating steps from awareness all the way to the point of purchase. E-commerce sites are taking advantage of this trend by using Instagram, Facebook, Pinterest, and Twitter to take you from prospective buyer to customer with a simple click of a button. Shoppable posts have been gaining traction for a couple of years now and will become the norm for 2020.

12/23/2019

Are You Ready for a New Decade:
5 Critical Marketing Trends to Consider
Trend 1:
Artificial Intelligence Based Optimization
Artificial Intelligence (AI) enables marketing professionals to create specially tailored consumer experiences that cost significantly less than traditional marketing campaigns and ensure every interaction with consumers is recognized and recorded for future optimization, including:
• Sales Forecasting
• Consumer Preferences
• Marketing Campaigns
• Real-time Interactions
Learn more about how to use AI to better optimize your 2020 marketing efforts by contacting [email protected]

12/06/2019

Check out this new community for women. It's is going to help so many women who are transitioning from one phase of life to the next!

Announcing: INSPIRE, UPLIFT, IGNITE -- a new online community and resource for women going through transition. To learn more about this exciting group for women who are starting a new phase of life, visit http://ow.ly/Krt450xtwip, and submit your email address.

12/02/2019

We are giving away 3 branding packages ($750 value) to help your business get ready for 2020! Register today to win a free Integrated Marketing Plan, which includes:
• Conduct a Current Marketing Assessment
• Generate a Competitor Analysis
• Identify Core Values and Unique Selling Proposition
• Develop Key Messages
• Create a Website Strategy
• Create a Social Media Strategy
• Create an Overall Media Approach
• Develop a Public Relations Strategy
• Identify Partner and Sponsorship Opportunities
Register to be one of 3 winners announced at 5 p.m. on Monday, Dec. 16 at: http://ow.ly/u7HD50xpU8k
Winners are guaranteed their free plan by end of business on Tuesday, Dec. 31, 2019 so they can be prepared to start 2020 with fresh ideas and a thorough plan for implementation.

12/02/2019

This week at Glow Branding Solutions we are talking all about digital marketing and getting your business set up for 2020! Today we are covering the importance of hashtags. Follow along at glowbrandingsolutions.com.

11/29/2019

Congratulations to our Black Friday Giveaway winner: Mary Beth from Career Coaching Strategies!

11/28/2019

Wishing you a wonderful Thanksgiving holiday!
http://ow.ly/ktRa50xmpTB