Bohan Guitar Marketing

05/29/2026

New post on the blog: 5 marketing tactics book publishers use to help create national bestsellers that guitar and gear brands might be able to use to help stand out in an almost-identically structured (and competitive) industry. From digital retargeting and dealer activation, to turning artist sponsorships and retail displays into lead-generation systems.

05/28/2026

Sharing because this has to be one of the best ideas for a new build I’ve seen in a long time. Imagine if awareness around a guitar could help solve a cold case murder?

03/27/2026

Introducing Guitar Industry Voices — a new blog series with honest perspectives about the business of guitar and maybe a few ideas on how things could work better: http://www.bohanmarketing.com/guitar-industry-voices

This one features Andy Wood, Gil Yaron, the General Manager of Dave’s Guitar Shop, the owners of Zhangbucker Pickups and Stephens Design Pickups, and an anonymous independent luthier, all answering the same question:

What’s one thing you wish more people understood about your corner of the guitar world?

It's a quick read. I'll be featuring more in-depth interviews in the future.

Guitar Industry Voices offers insights from industry professionals, artists, and retailers, fostering discussions on guitar culture, brands and shops, and the overall health of the guitar economy.

03/25/2026

After months of behind-the-scenes work, my new website is finally live. You can check it out here: bohanmarketing.com

I started this agency specifically to help guitar-focused brands and retailers with promotional strategies, long-term growth, and PR. I’ve put together a team of specialists and combined 25 years in product, retail + digital marketing experience with decades of buying and selling guitars on my own, so we’re excited to get to work!

More to come.

Bohan Marketing offers retail and growth marketing strategies tailored for the guitar industry, supporting brands with omnichannel campaigns to boost demand and sales.