Bohan Guitar Marketing

Bohan Guitar Marketing Modern growth strategy + systems for the guitar world.

Player-led with a senior marketing team, we help guitar and gear brands, shops and other guitar businesses turn more of the digital + retail traffic they already generate into new sales opportunities.

After 25+ years in marketing, I’m finally combining my skills with my biggest passion: guitars.I’ve been playing since I...
11/19/2025

After 25+ years in marketing, I’m finally combining my skills with my biggest passion: guitars.

I’ve been playing since I was 11, have gigged most of my life, and—like many of us—own more guitars than I can justify. Now I’m leading a small specialist team and helping guitar-focused brands grow through a full-service marketing & PR engine.

We work with guitar and gear brands, IR/modeling companies, retailers and chains grow through coordinated brand, launch, and growth marketing — spanning DTC, retail activation, partnerships, and earned media. Senior-led strategy, with a team built to move product, increase revenue, and strengthen brands long-term.

And because guitar people love guitar pics… here’s my home office where I get to drool over these works of art, all day long.

If you’re a guitar-focused business looking to take things to the next level, or want a marketing partner who understands the way players think, feel free to reach out anytime—and give the page a follow to stay connected.

Address

Hillsdale, NJ
07642

Website

https://www.bohanmarketing.com/guitar-industry-voices, https://audits.bohanmarketing.com

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