ros_westman

05/24/2023

Interesting week for Emma Westman. She was lucky enough to get a part as a support tennis player in an upcoming drama series set for television, The Apple Never Falls'. She managed to Jag a trailer, and time courtside with Annette Benning and Alison Brie - two very lovely people apparently. Couldn't be happier for her. Apparently the food was pretty good too. Don't want to give too much away, but look out for it later in the year.

05/18/2021

I feel extremely honoured to have been asked to be a judge for the AMI Awards for Marketing Excellence this year. I'm looking forward to working closely with the other judges, and seeing the high standard of work that is produced by some of Queensland's best marketers.

05/13/2021

Are you wondering if the iOS 14.5 update will affect you? This is the big one but it’s NOT the end of advertising (despite everything you’re being told). In our latest article, we look at what’s changed so far, how this update impacts marketers, and how smart advertisers should adapt their strategies. We will cover four alternative sales attribution models to consider, and remind you that keeping a positive outlook will determine your overall experience with iOS 14.5. http://bit.ly/ios14-update .5

Find out how the iOS 14.5 update impacts marketers, and how smart advertisers should adapt their strategies, and four sales attribution models to consider.

07/14/2020

A lot of our clients know they need content to engage with their ideal audience, but struggle to think of what to do. In the spirit of not 're-inventing the wheel', this great article from of Content Marketing Institute outlines the approach we believe should be taken towards developing content. 1) Figure out who is responsible for what, 2) how it aligns with your overall strategy and what you're trying to achieve, and 3) the best way to make it appeal to your target market. Click here to read the full article, and if you have any queries, feel free to reach out:

Discover the secrets of producing well-conceived, well-written stories that deliver for your audience and your brand – Content Marketing Institute

02/23/2020

Youtube can be a fantastic platform for those businesses that would benefit from using this as part of their marketing strategy. This article from is great for anyone that has identified potential in building a Youtube channel, wants to get started, and would like to know the best way to go about it. Don't hesitate to reach out if you'd like some help. http://ow.ly/8LSE50ytLaE

Looking to start promoting your own video content on YouTube? Here’s how to set up and optimize your YouTube channel the right way.

02/21/2020

"Nobody reads ads. People read what interests them. Sometimes, it's an ad." A quote by Howard Gossage, an advertising innovator and iconoclast during the "Mad Men" era of the 1960's. This is as true today as it was then because it works at a basic human level. It is the reason why a lot of advertising and headlines either work or don't work. Think about who you're talking to, and make sure if you were in your ideal client's shoes that you'd want to read more about what you've just said.

02/14/2020

As if marketing your business wasn't hard enough already, “zero-click searches” accounted for more than 50% of Google searches ending without a click. This was based on data from 40M+ browser-based searches on desktop & mobile in the US in June 2019, and that’s a huge threat to our websites. Why the push for ‘zero-click’? Because Google wants to create the best possible experience for the searcher, which means putting the answer right on the search engine results page (SERP). It’s also likely the BERT algorithm will increase these zero-click searches in the future. This article from suggests three ways to try and avoid this zero-clickpocalypse, putting the focus back on traffic, revenue, and leads. Click here to read more: http://ow.ly/u6dr50ym87Y

02/10/2020

The cornerstone of any successful campaign is the content - knowing what peak's your ideal client's interest, by providing clear and branded information they find valuable and worthy of sharing. This is an excellent article from Yoast that discusses 8 practical tips you can use to engage with your audience online effectively.

In this busy online world, it can be hard to connect with your visitors. Here, Jesse shares 8 practical tips to engage your online audience.

12/23/2019

It's hard to believe it's Christmas Eve. Merry Christmas to everyone that has supported us in 2019. Our wonderful clients we love working with, suppliers that make our life easier, and to all the friends and family we enjoy spending time with over the holidays. We hope you have a wonderful break, and that you have 2020 vision for growing your business successfully next year.

12/22/2019

Today's topic - Marketing Attribution. If you're unsure what this means, it's simply figuring out the best way to give credit to which marketing and advertising brings you in the customers. Most people are only interested to find out that their new customer found them because they just clicked on their Facebook ad. Marketing Attribution is about making sure you don't sacrifice all the elements along the way that made that person feel comfortable enough to click on the ad. It could have been a webinar, downloading a whitepaper, vising your website through another social media link, watching a YouTube clip, and more. have put together this great 8 minute read that looks at marketing attribution. Have a read here, and reach out if we can help you figure out what's working best for you. http://ow.ly/OPQG50xGkL7