Gum Design

08/14/2018

Samples some of our clients and the work we've done for them.

09/05/2013

http://socialfresh.com/social-media-foot-traffic/

Len Kendall tweeted a few weeks ago that… Social ads (Facebook in particular) are amplifiers, not replacements. If your content sucks, your ROI will suck. — Len Kendall () August 14, 2013 Stop and think about it. Your social content across the board should...

08/16/2013

http://www.socialmediaexaminer.com/facebook-contests-how-to-get-your-fans-excited/

Social Media Marketing Podcast 54, in this episode Andrea Vahl shares how a Facebook contest can work for your Page and your business.

08/07/2013

http://www.socialmediaexaminer.com/exceptional-customer-service-on-twitter/

Customer service strategy: how to provide exceptional customer service on Twitter and help improve how your customers perceive your company.

07/26/2013

Very nice visual of where and how a customer moves through the buying process and at what points various channels come into play.

The Customer Journey to Online Purchase: an interactive infographic that explores typical customer behavior to improve marketing programs.

07/17/2013

http://www.socialmediaexaminer.com/how-to-choose-the-right-type-of-facebook-contest/

Facebook contests: How to decide which type of contest will work best for your goals, maximize fan engagement and increase your brand awareness.

07/03/2013

I found this very creative, especially following how the story was created. For inspiration:

http://www.getharvest.com/crafting-a-slice-of-time

Experimenting on everything from tomatoes to yeast, he held pie tastings at home with friends and family. When the shop opened, his desire for perfection moved him to make every pie by hand until he realized it just wasn’t feasible. Today, his son lends a hand under Paulie’s watchful eye.

07/03/2013

http://www.socialmediaexaminer.com/how-to-grow-your-google-engagement/

Google Plus: How to engage, make your page findable and build long-lasting relationships with your core audiences.

06/05/2013

YouTube One Design - nice seven minute tutorial, actually only the first 5 minutes is tutorial, the rest is a funny dialog getting you to share the video

http://www.youtube.com/watch?v=7YQlOB069EA

Learn how to edit your new YouTube Channel and get the most out of the new YouTube One Design. In this tutorial we'll take a look at your Channel Art, Subscr...

05/15/2013

Some interesting stats and insights on how people interact with brands on Pinterest.

Participants use Pinterest's visual eye candy differently than other social media platforms. For marketers looking to use it to build their brand and support the purchase process, understanding this point is key to attracting and engaging your audience on Pinterest. Research and charts including 5 A...

05/01/2013

Nan Dawkins provides us a short list - three things to consider as you create a measurement plan for your content marketing initiatives.

As more budget flows toward content marketing (12% of budgets on average according to a 2012 study by Ad Age), inevitable questions have arisen about its value and how to measure impact. The good news is that plenty of data and metrics exist. The bad news is that marketers are already awash in data…

04/25/2013

Part of the brain that causes someone to change a habit sometimes referred to as the “lizard brain.” Tips on how to overcome the Lizard Brain in visual marketing.

Are your visual content efforts producing effective results? Use these tips to make sure you are generating content that helps drive action, rather than just conveying information.