True North Brand Group

True North Brand Group We help a wide range of businesses from small local company's to large national brands communicate w

Our team of seasoned former reporters and editors are poised to help generate meaningful aawareness for your company, brand or service. We develop messaging that is on point and start by broadcasting your story using public relations to built loyalty and trust. Social media messaging then provides a way for your customers to engage and as we begin to see growth and conversion we introduce advertis

ing accelerate sales. We've helped brands in a wide range of industries including sports, fitness and outdoor, brands, those who have a sustainability message, brands in the consumer tech category as well as lifestyle / fashsion brands that have a need to update their customers on the latest introductions easch season.

The hardest part of building a strong activation program isn’t the idea, it’s having the right people to execute it well...
05/06/2026

The hardest part of building a strong activation program isn’t the idea, it’s having the right people to execute it well.

As we continue to build out TNBG’s Consumer Activation offering, we’re starting to see real momentum, and we’re looking to build out our team of partners who can jump in as opportunities develop.

I’m looking to connect with a select group of freelance operators across a few areas:

• Experiential / activation leads
• Event sourcing & partnerships
• Field marketing + program management
• On-the-ground ex*****on support
• Brand ambassador staffing + training
• Strong regional operators with local market knowledge

This isn’t traditional event planning.

It’s about understanding how to connect a brand with the right environment—and executing in a way that actually resonates with the audience.

If you operate in this space, or know someone who does, I’d love to connect.

Building the right bench now so we can move quickly as opportunities take shape.


There’s a growing disconnect in marketing right now.Brands have never had more digital reach—and yet fewer real-world to...
05/04/2026

There’s a growing disconnect in marketing right now.

Brands have never had more digital reach—
and yet fewer real-world touchpoints with their customers.

The result: awareness without experience.

We’re building a Consumer Activation offering at TNBG to close that gap—helping brands show up in the right environments and turn attention into real engagement.

This isn’t about events for the sake of visibility.

It’s about being present where your audience already is—and making it count.
As we build this out, we're looking to connect with a freelance partner who operates in this world—someone who understands how to identify the right opportunities and bring activations to life.

And if you’re a brand thinking about how to create more meaningful, in-person engagement—happy to share more about how we’re approaching this.

If you’re exploring this for your brand, or build programs like this, let’s connect.





What's the true difference between PR and advertising? Big companies spend to buy attention through paid ads, but smalle...
02/24/2026

What's the true difference between PR and advertising?

Big companies spend to buy attention through paid ads, but smaller brands often rely on earned media—stories, features, interviews—that establish trust, authenticity, and authority.
This approach can be more cost-effective and targeted, yet it requires knowing how to craft the right stories.

What’s been your experience with earned media versus paid ads?

Does one resonate more with your audience?

The Power of PR for Small & Medium BrandsWhile many larger companies spend heavily on advertising to buy visibility, sma...
02/17/2026

The Power of PR for Small & Medium Brands

While many larger companies spend heavily on advertising to buy visibility, smaller brands are often discovering the value of PR as a highly effective tool to build credibility, trust, and top-of-mind awareness.

But tell me—if your driving marketing for a small or medium sized brand, have you seen better results with PR or advertising?

Are media stories helping you connect more authentically with your audience, or do paid campaigns deliver faster, more measurable results?

Authentic storytelling, media outreach, and influencer partnerships can create meaningful, lasting connections—sometimes even more powerful than traditional ads.

Would love to hear your insights or experiences.

🎉 Happy to see our incredible client, Cassie Ye of Stelle, featured as the cover story in East Bay Magazine’s latest iss...
01/28/2026

🎉 Happy to see our incredible client, Cassie Ye of Stelle, featured as the cover story in East Bay Magazine’s latest issue! We’re thrilled to see her inspiring story and Stelle’s leadership in women’s and children’s apparel highlighted so prominently—the article "Motherhood Breeds Invention" truly captures her innovative spirit.

Thanks to East Bay Magazine for sharing Cassie’s journey. Read the full story here: https://www.eastbaymag.com/motherhood-breeds-invention/

Proud to support Cassie and Stelle’s continued success! 🚀✨

Making the Most of Your Trade Show Presence - From the PGA to the Natural Products Expo and Bar Show, each event offers ...
01/16/2026

Making the Most of Your Trade Show Presence - From the PGA to the Natural Products Expo and Bar Show, each event offers unique opportunities. Engage industry media in advance, set up meetings, and prepare compelling samples.

Post-show, share reviews and insights to boost your credibility.

By actively managing your trade show presence, you position your brand as an industry leader—driving awareness and building relationships that last beyond the show season.

Pre- and Post-Show Engagement Matters - With a wide range of trade shows happening in the coming months, don’t overlook ...
01/13/2026

Pre- and Post-Show Engagement Matters - With a wide range of trade shows happening in the coming months, don’t overlook the power of media coverage.

Many B2B outlets publish preview stories—your chance to gain visibility before the show even starts. And remember, follow-up is key: ship samples, gather reviews, and keep the conversation going long after the event ends.

This thorough approach helps your brand stay top of mind with industry influencers and prospects.

01/08/2026

Capitalize on Trade Show Season - Trade show season is in full swing, with events like the PGA, CES, SHOT Show, Natural Products Expo, and Bar Show coming up.

Whether you're showcasing outdoor gear, natural products, or beverages, the key to standing out is strategic planning: book media and industry appointments early, and craft targeted marketing efforts to attract the right audience.

A well-executed approach can turn show attendance into valuable connections and sales.

Wishing everyone a joyful holiday season from all of us at True North! We’re grateful for the connections, collaboration...
12/22/2025

Wishing everyone a joyful holiday season from all of us at True North! We’re grateful for the connections, collaborations, and opportunities this year—looking forward to making 2026 even better together. Happy Holidays!


’sGreetings




Is Your Brand Prepared to Engage with Active, On-the-Go Consumers? 🌿Whether you're rolling out the newest outdoor gear o...
10/29/2025

Is Your Brand Prepared to Engage with Active, On-the-Go Consumers? 🌿

Whether you're rolling out the newest outdoor gear or introducing fresh, healthy food and beverage products, it's an opportune time to plan your 2026 strategy. Our team of skilled marketers is well-versed in assisting brands like yours to connect with the health-conscious, active audience that values quality, performance, and wellness.

Don't miss out on our free consultation to explore how we can help increase your sales both this season and beyond. Let's work together to create a bespoke campaign that places your brand at the forefront with the right consumers at the right time.

📩 Contact us today to get started!

Address

18 Shipyard Drive, Suite 2A
Hingham, MA
02043

Opening Hours

Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm
Saturday 9am - 5:30pm

Telephone

+17817404050

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