08/11/2026
Last weekend was a proud one for the Hollywood Agency team.
We had the privilege of leading publicity efforts for the Pan-Mass Challenge, helping bring an incredibly powerful moment to audiences far beyond the PMC community.
On Friday, thousands of PMC riders gathered ahead of the annual ride and were surprised with a heartfelt video message and acoustic performance from Bruce Springsteen. Bruce shared that his wife, Patti, received treatment at Dana-Farber Cancer Institute and is now in remission, making his support of the PMC’s mission especially meaningful.
Our team immediately recognized the incredible newsworthiness of the moment and saw an opportunity to introduce new audiences to the Pan-Mass Challenge and the lifesaving work it supports.
The result? Coverage across The Boston Globe, Rolling Stone, The Los Angeles Times, Billboard, People, E! News, and more.
But the headlines were never the ultimate goal. The real win was using the power of publicity to shine a bigger spotlight on PMC’s mission to fund lifesaving cancer research and patient care at Dana-Farber. Every story has the potential to inspire someone to donate, ride, volunteer or simply learn more.
We’re incredibly proud of our team and grateful to the Pan-Mass Challenge for trusting us to help tell this story.
This is why we do what we do. We Make Brands Famous.