11/17/2025
We're going to say something that might be controversial:
Your follower count doesn't matter.
We see so many local business owners obsessed with getting to 10k, 20k, 50k followers. But here’s the hard truth: that's a "vanity metric." Having 10,000 followers who live in another state or country does nothing for your landscaping business in Weymouth. We would take 100 engaged, local followers over 10,000 random ones every single day.
What does matter?
Engagement from your target audience (the people who can actually buy from you). DMs in your inbox from people asking about your services.A real system to capture those leads and turn interest into a booked job.
Stop chasing followers. Start chasing leads.
Do you agree? Let's talk about it in the comments.