11/06/2025
This is my favorite kind of brand energy:
Soft and strong
Aesthetic and electric
Unexpected, but so right
That’s what I think of every time I crack open a pink Monster.
It looks like it should be sweet and delicate.
But it’s bold. Loud. Full of caffeine and chaos.
You can be all of it.
Your brand doesn’t have to choose between pretty and powerful.
It can show up with color, with voice, with energy — and still hold space for real strategy underneath.
I like brands that surprise people.
That play with edges.
That don’t show all their cards at once.
And if you’re trying to build something that feels like that —
You’re my kind of founder.