Bliss Branding Boutique

Home
United States
Hoboken, NJ
Bliss Branding Boutique

We understand how difficult and daunting running a small business can be.

Bliss Branding Boutique is dedicated to providing branding services that visually and verbally represent the mission of your business while saving you time to do things you love.

02/17/2021

We've rebranded! ✨

Swipe for a closer look at our new logos and the moodboard that inspired it.

When I first started my business, I jumped in head first not really knowing how it would turn out while working through the kinks along the way.

Over the past few months I have felt that I wanted to take my business in a slightly different direction and I didn't feel that my current branding would be a proper reflection of where I wanted to go.

Throughout the week I'll be talking about my decision to rebrand and why it's totally okay and normal to rebrand your business! 👏

01/05/2021

Would you like a more consistent brand presence in 2021 but don’t have the budget to hire a designer?

Then you are in need of my Freebie Brand Templates!

These templates structure what you will need for your visual brand identity and provide a way to document it to reference for future projects.

Some things you will need to reference it for can be:

🌴 Social Media Graphics
🌴 Presentation Templates
🌴 Business Cards
🌴 Promotional Flyers/Ads
🌴 Website Design

Download these templates for a more trustworthy and professional brand presence in the new year.

https://view.flodesk.com/pages/5fe8f20da6732e377e841706

01/05/2021

What is 𝗧𝘆𝗽𝗼𝗴𝗿𝗮𝗽𝗵𝘆 and 𝓌𝒽𝓎 is it important? 🔠

Let's break down another branding term you might have heard...

Typography is the technique of arranging font types to make writing legible and appealing. But its more than just selecting specific fonts. It also involves selecting point sizes, hierarchy, line lengths, line spacing and tracking (letter spacing).

So why is this important to brand and graphic design? Well, the combination of all the elements mentioned above are essential to portraying a brand's personality. This is why it is important for brand designers to choose the right combination for brands that will attract the target audience and evoke the right emotion. The right typography can definitely take your brand to the next level!

Swipe for some Do's and Don'ts of using typography in your branding as well as on graphics and your website. ➡️

Share with a biz friend who could use these tips! ✨
•
•
•

11/26/2020

Holiday season is in full swing, but is your business 𝘳𝘦𝘢𝘥𝘺 for it...

Are you unsure of how you should be Marketing your deals and attracting customers? Do you feel like your branding needs more consistency to establish trust with your customers?

Well you are in luck because we are offering 30% off of 𝗧𝗪𝗢 of our amazing packages to get your business back on track and maximize sales this holiday season!

𝗣𝗮𝗰𝗸𝗮𝗴𝗲 𝗢𝗻𝗲: 𝗕𝗹𝗶𝘀𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗣𝗮𝗰𝗸𝗮𝗴𝗲
➡️ Perfect for Businesses looking for help with Marketing or Brand Strategy
➡️ We will work with you to set a strategy that is tailored to your business and industry and backed by data and research

𝗣𝗮𝗰𝗸𝗮𝗴𝗲 𝗧𝘄𝗼: 𝗕𝗹𝗶𝘀𝘀 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗰𝗸𝗮𝗴𝗲
➡️ Perfect for Businesses who need wholistic branding and visual consistency throughout their business
➡️ We will work with you to establish a brand identity that includes a logo, fonts, color palette, graphic elements and custom icons

To make the deal even sweeter, we are including a 𝗙𝗥𝗘𝗘 gift of 𝗧𝗪𝗢 Social Media graphics with your package.

Book a consultation between 11/25 and 12/2 to take advantage of this amazing offer! Link in bio.

We can't wait to work with you ✨

11/26/2020

We are breaking down some more branding lingo, this time with 𝓬𝓸𝓵𝓸𝓻 𝓹𝓪𝓵𝓮𝓽𝓽𝓮𝓼. 🎨

This is a widely used term to describe the color choices of a brand and there is more technique behind it than you might think! A color palette typically consists of between 4-5 colors that are used in all aspects of the visual branding. 👀

Here are the foundations of a brand color palette:

1️⃣ 𝗗𝗼𝗺𝗶𝗻𝗮𝗻𝘁 𝗕𝗼𝗹𝗱 𝗖𝗼𝗹𝗼𝗿 - this is the color that identifies the mood and personality of the brand. It is important to have a color that stands out as it will be used the most often.

2️⃣ 𝗗𝗮𝗿𝗸 𝗡𝗲𝘂𝘁𝗿𝗮𝗹 𝗖𝗼𝗹𝗼𝗿 - this color serves as a dark base for the palette and can be used as text to replace black and white or for CTA buttons on your website.

3️⃣ 𝗟𝗶𝗴𝗵𝘁 𝗡𝗲𝘂𝘁𝗿𝗮𝗹 𝗖𝗼𝗹𝗼𝗿 - this color serves as a light base for the palette and can be used as a background on marketing materials and on your website.

4️⃣ 𝗔𝗰𝗰𝗲𝗻𝘁 𝗖𝗼𝗹𝗼𝗿 - this color is the one that ties the palette together while providing a little flare. It should be more of a neutral/light color.

Need help with creating a color palette that truly represents your brand? We are more than happy to help! Sign up for a FREE consultation today, link in bio 🤝

Looking to DIY your color palette? Save this post for later! 💾

11/26/2020

The branding world comes with tons of confusing lingo, so I'm here to break it down for you! 👇⁣
⁣
A logo is extremely important for your brand identity and with that comes a few variations. But what are they used for? 🤔⁣
⁣
1️⃣ 𝗣𝗿𝗶𝗺𝗮𝗿𝘆 𝗟𝗼𝗴𝗼 - this is the main logo you would use to represent your brand. It should include your business name and maybe some imagery or an icon related to your industry or purpose. Your primary logo would be used on things like your website, marketing materials, and business cards.⁣
⁣
2️⃣ 𝗔𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲 𝗟𝗼𝗴𝗼 - this is a second version of your logo that can be used where your main logo might not fit or look the best. A great example of this is on social media where the profile picture is small and circular, which your main logo might not be. It's good to have a variation on hand dependent on the situation!⁣
⁣
3️⃣ 𝗙𝗮𝘃𝗶𝗰𝗼𝗻 - this is a small image that appears in the top left corner of your website page tab, usually the icon or initials of your brand. Although you might think it isn't important, it is definitely beneficial to have one to identify your website and provide consistent branding. Having one also increasing your professionalism and trust with customers. ⁣
⁣
Do you have all 3 for your business? 👀⁣⁣⁣⁣
⁣
# #

11/26/2020

One question we are asked quite a bit is 𝘄𝗵𝗮𝘁 is a brand style board?🧐⁣
⁣
A brand style board is a summary of all of the graphic elements that make up your brand which include:⁣
⁣
🎨 Logo⁣
🎨 Alternative Logo⁣
🎨 Favicon ⁣
🎨 Color Palette ⁣
🎨 Fonts⁣
🎨 Icons⁣
🎨 Textures⁣
⁣
These elements are then referenced and used throughout every customer touchpoint to ensure that there is brand alignment and a cohesive visual brand that customers can relate to. 👌⁣
⁣
After we design brand style boards for our clients, they tell us how useful it is in a lot of aspects of their business that they never realized such as drafting social media posts, designing packaging, putting together slide decks or courses, developing business cards, editing their website and so much more. 🤩⁣
⁣
A brand style board is essential for branding your business and making sure that every element of your business is aligned visually to come across as polished and professional! 👔 ⁣
⁣
Looking to get a brand style board for your business? Book a FREE 45-minute consultation with us to get started on your dream branding! ✨⁣⁣⁣⁣

11/26/2020

Many businesses understand that they 𝓃𝑒𝑒𝒹 branding but are not entirely sure 𝓌𝒽𝓎. 🤔⁣
⁣
So what is your visual branding supposed to 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲? 💬⁣
⁣
1️⃣ 𝗕𝗿𝗮𝗻𝗱 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 - first and foremost it needs to tell your audience what your business is all about. Who are you? What do you do?⁣
⁣
2️⃣ 𝗕𝗿𝗮𝗻𝗱 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 - this is your story and what sets you apart from your competitors. Why should customers or clients choose you?⁣
⁣
3️⃣ 𝗕𝗿𝗮𝗻𝗱 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 - the visual elements that make your brand unique including logo, color scheme, icons. These elements set the foundation for brand awareness.⁣
⁣
4️⃣ 𝗕𝗿𝗮𝗻𝗱 𝗙𝗲𝗲𝗹𝗶𝗻𝗴 - this is the feeling the customer gets when interacting with your brand and shows your brand personality. ⁣
⁣
5️⃣ 𝗕𝗿𝗮𝗻𝗱 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 - at first glance, a potential customer or client should know who your brand is for. Tailoring your branding to your target audience attracts them specifically and peaks their interest earlier on. ⁣
⁣
Keep these 5 things in mind as you think about your own branding, and ensure they are all in line with your vision! ✅⁣
⁣
⁣

10/07/2020

Did you know... it takes less than 15 seconds for someone to lose interest in your website, ad, or social media post? That doesn’t leave much time to make a good impression!

This is why it’s SO important to have consistent and eye catching branding. Viewers should know exactly what your company is all about and how they will benefit from your products/services within a few seconds. 🎯

10/07/2020

But first, coffee! 😍

10/07/2020

We are so excited to announce the official launch of Bliss Branding Boutique! 🎉

We are a boutique branding and marketing agency that is dedicated to bringing the voice and mission of small businesses to life.

We specialize in creating a strategy and wholistic design to present a cohesive brand presence within the market.

Our services include:
🏝 Strategy Consulting
🏝 Brand Design
🏝 Web Design
🏝 Graphic Design

We can’t wait to work with you and set your business up for success! 💪

Address

Hoboken, NJ
07030

Website

http://www.blissbrandingboutique.com/

Alerts

Be the first to know and let us send you an email when Bliss Branding Boutique posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Want your business to be the top-listed Advertising & Marketing Company in Hoboken?

02/17/2021

01/05/2021

01/05/2021

11/26/2020

11/26/2020

11/26/2020

11/26/2020

11/26/2020

10/07/2020

10/07/2020

10/07/2020

Address

Website

Alerts

Shortcuts

Share

Category