02/18/2020
Increase enterprise adoption with B2P selling | Interview clip | Ammon Brown, Head of Growth at x.ai
Link to full interview: "Leveraging B2P (business-to-professional) Selling and Product-led Growth" https://youtu.be/KuTuZvaHS-k
[About Ammon Brown]
Ammmon was at Google in 2004, has been an employee at a couple of different startups and has also founded a couple of small startups himself. Most recently he was at Fame.io, which is a video collaboration platform. And currently he is the VP of growth X.ai, which is a meeting scheduling platform.
Interview:..
Kosta: Do you sell primarily to consumers or to companies?
Ammon: More to professionals. So, we refer to it as busy professionals and tiny teams.
That tends to be where we have the most success. We've experimented with selling into the enterprise in the past, through sort of an inbound lead, outbound marketing, and a sales team and adoption was a bit of an issue.
What we found is that when one individual within an organization really likes it, it spreads to their team. And then from there it can spread further and further. So, we're more of a product-led growth at this point.
I would call it more B2P business professional. But it's certainly a workplace utility. It's rarely used in one's personal life. So B2B fits as well...