09/29/2026
A major Google Ads change is coming in 2027.
Google is transitioning Display campaigns to Demand Gen, giving advertisers access to placements across YouTube, Shorts, Discover, Maps, Gmail, and the Google Display Network.
The move also brings more creative formats, Lookalike segments, Smart Bidding, and reporting that breaks performance down by format.
Google has already introduced a migration tool for eligible advertisers, so you can start planning before new standalone Display campaigns go away in January 2027.
Read the full guide to see what changes during migration and how to prepare your campaigns.
The digital advertising landscape is shifting once again, and if you’ve been relying on the Google Display Network to find new customers, it’s now time to upgrade your strategy. Google is officially transitioning Display campaigns into Demand Gen. This AI-powered campaign type is designed to cap