Schreur Printing & Mailing

09/25/2026

How a piece feels influences a customer's opinion as much as its appearance. Our latest blog explains haptic perception and finishes like embossing, spot UV, soft touch lamination, and textured stocks signal quality before reading. Surrey Business School research shows physical interaction with print creates stronger memories and positive brand associations than viewing alone. Engaging multiple senses makes the message stick!

At Schreur Printing & Mailing, we have spent more than 40 years helping businesses, schools, and nonprofits across Michigan make their printed materials stand out. Design usually gets most of the attention, but how a piece feels in the hand can shape a customer's opinion just as strongly as how it l...

09/24/2026

Direct mail works best for loyalty programs.

In a digital world overloaded with noise, a well-timed mailer does more than remind customers they've earned rewards. It inspires them to act.

Used strategically, direct mail turns dormant points into repeat visits, happier customers, and a stronger bottom line.

09/18/2026

There is something comforting about holding a printed piece, isn’t there? Print is emotional. It feels solid, real, and trustworthy. When you send direct mail, your customers feel it, too.

It’s no wonder that tangible materials generate 70% higher brand recall than digital ads. Physical mail gets read, remembered, and acted upon.

In a world drowning in screens, print cuts through.

09/17/2026

It takes time for the seeds you plant today to germinate into future business. Essential to all of this is the need to communicate effectively with your target audience. Consult with us to learn how our technology and expertise can support these efforts.

09/10/2026

Whether print or digital reaches an audience better has less to do with marketing instinct than with basic brain function. In our latest blog post, we look at the Columbia University EEG study that measured it: readers on paper built stronger mental connections, while screen readers understood less and worked harder to follow along. Digital wins on speed. Print wins on depth and staying power, and for Holland and Grand Rapids businesses, that shapes which messages need the weight of something printed.

People have debated for years whether print or digital better reaches an audience. It turns out the answer has less to do with marketing instinct and more to do with basic brain function.

09/09/2026

58% of consumers feel overwhelmed by digital brand messages, and that climbs to 65% among higher income households.

59% of consumers keep direct mail to refer back to it later. Digital messages get scrolled past. Print gets remembered. Print Works!

Source: Chief Marketer, Direct Mail Marketing Benchmark Report; CompereMedia

09/07/2026

09/04/2026

According to Colorcom, people make a subconscious judgment about a product within 90 seconds of initial viewing, and up to 90% of that judgment is based on color alone.

09/02/2026

61% of marketers say brand personality matters more than ever. That's according to HubSpot's 2026 State of Marketing report, which surveyed 1,500 marketers navigating the AI era.

The reason: the internet is flooded with AI slop. Low quality. High volume. Zero human touch.

63% say they need more unique, human-centered content just to stand out.

This is print's moment. Something physical and well-crafted breaks through in a way AI content never will.

09/01/2026

Familiarity makes it easy to assume you have file prep handled, and that's exactly when small mistakes slip through. In our new blog post, we walk through seven essentials, from confirming file format and image resolution to setting bleeds correctly and embedding fonts, that keep a job on track from submission to press. A little prep on your end makes everything move faster on ours!

https://schreurprinting.com/seven-things-to-check-before-you-submit-your-next-print-file/