The Herman Way

06/16/2026

One-off campaigns can spark attention, but sustained growth requires a relentless creative engine, and who has time for that?

We do. Herman is built to deliver high-impact content month in and month out. We partner with you to keep your brand fresh, consistent, and visible across every single touchpoint; web banners, digital assets, collateral, edited video content and more.

Explore our work on our website and let's get your content engine started!

06/11/2026

Brand stories that casts the brand as the hero can fall flat.

In the stories we build for our clients, the consumer is the hero facing a challenge, while your brand is the trusted guide. You've got the plan, the tools, and the map to help them win.

Shifting the spotlight to your audience helps them see themselves using your product or solution in real terms, as it relates directly to them.

Let’s refine your brand story today!

06/09/2026

Brands evolve, including our own.

Just as we do with our clients, Herman reviews our brand messaging to ensure it reflects who we actually are today. As part of that exercise, we've recently defined our three core pillars as: Brand. Strategy. Creative. Together, these form our philosophical approach and provide a clearer picture of the value Herman can bring to your business.

Visit us online or contact us today and see how Herman can put these fundamentals to work for you!

06/04/2026

What's the secret to high-performing sales? Hands-on leadership.

05/29/2026

Chis Herman walks us through how new regulations are changing how car dealerships advertise their pricing.

05/28/2026

In this episode of the On Deck with Chris Herman podcast, Brad Sche...

05/28/2026

With the new FTC rules, the old days of using conditional rebates to lower prices and payments are over. Compliance checks have long been part of what we do at Herman, helping stores remain out of the spotlight!

05/26/2026

Chris gives his thoughts on a recent article by Tom Gilbert about how big data has changed the car business.

Original article link: https://bit.ly/4f93C02

Join the conversation on the evolution of the retail automotive industry. Inspired by a recent article from Tom Gilbert, general manager of Lexus of Kendall,...

05/26/2026

Herman can help you build strong brand foundations. From a brand identity that fits who you truly are to a brand voice that attracts the right customers, we partner with you to unlock the unique value of your organization. Drop us a line today and let's get started.

05/21/2026

F1 is about more than just racing. It’s about a creating a brand experience we can all learn from.