The Herman Way

05/29/2026

Chis Herman walks us through how new regulations are changing how car dealerships advertise their pricing.

05/28/2026

In this episode of the On Deck with Chris Herman podcast, Brad Sche...

05/28/2026

With the new FTC rules, the old days of using conditional rebates to lower prices and payments are over. Compliance checks have long been part of what we do at Herman, helping stores remain out of the spotlight!

05/26/2026

Chris gives his thoughts on a recent article by Tom Gilbert about how big data has changed the car business.

Original article link: https://bit.ly/4f93C02

Join the conversation on the evolution of the retail automotive industry. Inspired by a recent article from Tom Gilbert, general manager of Lexus of Kendall,...

05/26/2026

Herman can help you build strong brand foundations. From a brand identity that fits who you truly are to a brand voice that attracts the right customers, we partner with you to unlock the unique value of your organization. Drop us a line today and let's get started.

05/21/2026

F1 is about more than just racing. It’s about a creating a brand experience we can all learn from.

05/18/2026

Miami Grand Prix 2026 | More than racing, it's a VIBE | Herman

05/18/2026

Chris gives his thoughts on Miami Grand Prix 2026, and the lessons automotive retailers and other businesses can learn about brand experience; from the power of a welcoming staff to the importance of personal leadership engagement.

Chris Herman from Herman reflects on his third consecutive year att...

05/12/2026

It might be hard to believe but we're already halfway through Q2! Is your brand where you wanted it to be on January 1st? If the answer is "no," there’s still time to course-correct before the second half of the year.

Secure your spot for a June kickoff. Contact us today.

05/07/2026

Herman is small. By design.

It makes us nimble, efficient, connected and accountable by keeping everyone at the table close to the business. More importantly, it keeps Herman, Herman.

Over the years we've watched many unique agencies and studios we admire be acquired by larger companies, only to watch everything that was unique about them get thrown overboard. Bigger isn't always better.

If you believe the personalized customer experience aboard a charter sailboat beats a cruise, you're our kind of client.