Bullseye Strategy

Bullseye Strategy Bullseye Strategy is an online marketing agency that focuses on using the right digital media to hel

LinkedIn has officially passed YouTube as the top video channel for B2B marketing in 2026, with 81% of B2B teams now nam...
06/02/2026

LinkedIn has officially passed YouTube as the top video channel for B2B marketing in 2026, with 81% of B2B teams now naming it their primary video channel compared to YouTube's 76%.

LinkedIn rewards a different kind of video than YouTube does. The feed moves quickly and most viewing happens on mute, which means short, direct content from a single person tends to outperform produced segments built for a subscription audience. Brands still publishing widescreen YouTube edits to LinkedIn are showing up in the wrong format on the channel where business buyers now spend the most time watching.

The opportunity for B2B marketers is to treat LinkedIn as the primary video investment rather than a secondary distribution point. Creative direction and production decisions should be built for how people watch on the platform, not adapted from a YouTube-first plan after the fact.

06/01/2026

Recording a video with Maria comes with a guaranteed shout-out 👋

A lot of reporting looks polished but still leaves one question unanswered: what should happen next?When reports are bui...
05/29/2026

A lot of reporting looks polished but still leaves one question unanswered: what should happen next?

When reports are built around activity instead of objectives, they tend to summarize what happened without helping guide decisions. The data is there, but it isn’t tied closely enough to what the business is trying to achieve.

Reporting needs to shift toward clarity and direction.

We build reporting around clear KPIs and defined goals so there’s a direct connection between performance and what needs to be done next. Each review becomes an opportunity to evaluate performance and identify where to improve.

05/27/2026

Many teams move quickly into ex*****on without confirming that everyone is aligned on who the marketing is actually meant to reach.

When that alignment is missing, it becomes difficult to evaluate performance or build momentum because each effort is working from a slightly different understanding.

Clarity around the audience changes how decisions are made and where effort is focused, especially when demand already exists and needs to be captured.

Today is a time to pause and remember those who gave their lives in service.Their sacrifice deserves more than a passing...
05/25/2026

Today is a time to pause and remember those who gave their lives in service.

Their sacrifice deserves more than a passing moment, and we take time today to reflect and honor that.

Clients often come to us asking for more creative, more SEO, more emails, more campaigns when they feel their current ma...
05/22/2026

Clients often come to us asking for more creative, more SEO, more emails, more campaigns when they feel their current marketing isn't producing the results they want.

On the surface, it can appear to be a volume problem. In reality, the issue is usually a lack of clear direction, which makes it difficult for any single effort to produce meaningful impact.

Once that becomes clear, the conversation shifts away from adding more activity and toward understanding what is actually holding performance back and what needs to change to support the business goal.

With a clear strategy in place, decisions become more intentional, and the work starts to compound in a way that drives growth.

Content that performs in AI-driven search has to function as a direct answer.A large share of AI citations pull from for...
05/21/2026

Content that performs in AI-driven search has to function as a direct answer.

A large share of AI citations pull from formats that are easy to interpret and reuse, like list-style content, which changes how content needs to be structured.

Writing for rankings alone isn’t enough. Content needs to address real questions in a way that can be clearly understood and surfaced within AI-generated responses.

When structure aligns with how people search, your brand is more likely to appear in those moments where decisions start to form.

05/18/2026

If you ask any marketer for the one tool they can’t live without, the answers are rarely the same.

Different tools solve different problems, and the way they’re used matters just as much as the tools themselves.

Our tech stack is built to support the work behind the strategy, helping us move efficiently and stay focused on what actually drives results.

Here’s what the team had to say.

Jonathan Schwartz, CEO of Bullseye Strategy and a member of the Broward Workshop, serving on the Board of Directors and ...
05/15/2026

Jonathan Schwartz, CEO of Bullseye Strategy and a member of the Broward Workshop, serving on the Board of Directors and Marketing Committee, and President Maria Harrison attended the Broward Workshop Annual Retreat last week to spend time with the business leaders and community advocates shaping what's next for Broward County.

Broward is full of people who show up for this community, and the retreat was a reminder of how much that matters. Great to spend time with Tim Petrillo, CEO and Founder of The Restaurant People and current Broward Workshop Chair, Alan Hooper, Co-founder at Urban Street Development, and Robert B. Lochrie, III, Partner at Lochrie & Chakas, P.A., along with everyone working to move the region forward.

Jonathan Schwartz, CEO of Bullseye Strategy, joined ARDA's Spring Conference this week for the panel "Changing the Perce...
05/14/2026

Jonathan Schwartz, CEO of Bullseye Strategy, joined ARDA's Spring Conference this week for the panel "Changing the Perception of Timeshare Through Digital Marketing," moderated by David Axel, SVP of PR, Marketing and Communications at ARDA, alongside Jason Tremblay, Co-Founder and CEO of ONE Agency.

The conversation focused on how AI is changing the way consumers discover and evaluate brands, and what that shift means for the timeshare industry. 76% of new timeshare purchasers are millennial or Gen Z, and 74% of millennials are already using AI to plan travel. There's a real window right now for developers to show up in AI search and tell their own story, before someone else does it for them.

Thanks to ARDA for the invite, and to everyone who stopped by to talk shop afterward.

Address

3389 Sheridan Street, 137
Hollywood, FL
33021

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

+19545918967

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