Released Solutions

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Released Solutions

Learn more about our online and website presence services and development. We are an online presence management agency that supports small business owners.

We specialize in providing service that includes but are not limited to social media management, online marketing and digital advertising, website development and support. In addition, we provide graphic design services, coaching and more.

10/14/2026

This is just notepad thinking, but it is the plan I have followed since I started doing digital marketing for other people.

Most businesses start at the bottom of my list and work up. Which platform should we be on? Should we be posting video? Do we need to be on the new thing everybody is talking about?

I start at the top:

1. Targeting. Who are our customers?
2. Positioning. How do we want to be perceived?
3. Messaging. What are we going to say?
4. Channels. Where will we communicate?

Channels are a distribution decision. They are not a strategy.

Get the first three right and picking channels becomes simple. Skip them and you are paying to broadcast a message nobody ever agreed on.

Start here, not with channels.

10/13/2026

A Meta Sales campaign has gone seven days without reaching its sales goal. Should you switch it to Landing Page Views?

Not until you know where the funnel is breaking.

If people see the ad but do not click, that points toward the creative, offer, audience, or message. If they click but never reach the page, check page speed and tracking. If they begin checkout but never purchase, inspect the checkout, payment process, surprise costs, trust, and Purchase event.

When the final outcome is too infrequent to guide delivery, moving up the funnel can make sense. The rule is to use the deepest reliable event that occurs often enough and predicts the result the business needs.

The optimization event may change. The definition of success should not.

Read the article: https://releasedsolutions.net/meta-sales-campaign-not-converting-move-up-funnel/?utm_source=facebook&utm_medium=organic_social&utm_campaign=meta_sales_funnel&utm_content=article_launch_landscape

10/12/2026

What happens when an important customer action does not fit one of Meta's standard events?

A custom event may be the right way to represent that legitimate business action more accurately. But it needs to be designed carefully.

Custom events are not a loophole around Meta restrictions. They do not override policy or make prohibited data acceptable. Used responsibly, they can help create clearer measurement when the standard-event path does not match the real customer journey.

I wrote this article to explain where custom events fit, what they can and cannot solve, and what businesses should decide before implementation. ✅

Read it here: https://releasedsolutions.net/meta-custom-events-when-standard-events-dont-fit/?utm_source=facebook&utm_medium=organic_social&utm_campaign=meta_custom_events&utm_content=article_launch_landscape

10/09/2026

Can ChatGPT or Claude help with SEO? Absolutely.

But I think businesses can get into trouble when they ask AI to replace the research instead of helping analyze it.

Before asking AI how to improve a page, I want to know:

Is Google actually indexing it?
What queries are producing impressions?
What are people clicking?
What does the current search result look like?
What turns into a lead or customer?

Then give that evidence to AI.

That is the difference between asking AI to guess and asking AI to help analyze what is really happening.

And with Google increasingly answering questions directly through AI experiences, there is another goal worth watching: are people beginning to recognize and search for your brand?

My latest article looks at why AI may actually make the SEO fundamentals more important, not less.

https://releasedsolutions.net/ai-didnt-replace-seo-fundamentals/?utm_source=facebook&utm_medium=organic_social&utm_campaign=ai_didnt_replace_seo&utm_content=launch

10/08/2026

More website traffic sounds good. But what if most of those visitors were never likely to become customers?

Buyer intent keywords help small businesses look beyond search volume and identify the searches that suggest someone is comparing, pricing, booking, hiring, requesting a quote, or getting ready to buy.

Our latest article explains how to evaluate buyer intent using search intent, CPC, live Google results, Search Console, conversion data, and the actual pages people need at each stage.

A smaller audience with the right problem can be more valuable than a large audience with no immediate reason to buy.

Read: https://releasedsolutions.net/buyer-intent-keywords/?utm_source=facebook&utm_medium=organic_social&utm_campaign=buyer_intent_keywords&utm_content=launch

10/07/2026

A client asked a perfectly reasonable question: “Can we just get all of these website sign-ups into a spreadsheet?”

Yes. But “just” was doing a lot of work in that sentence. 🙂

There were three different submission streams, different information being collected, two storage systems, existing history that needed to come along, and a spreadsheet that real people needed to be able to sort, filter, and annotate without breaking the automation.

This became a great example of something I’ve been doing for more than 30 years: connecting systems so people stop moving information around by hand.

AI changed how quickly the implementation could happen. It didn’t replace the thinking.

In my latest Solutions I Released article, I break down what the project actually required and the bigger decision behind it: should you keep paying for another connector, or is it time to build the small piece your business actually needs?

Read the article: https://releasedsolutions.net/website-form-data-into-a-spreadsheet/?utm_source=facebook&utm_medium=organic_social&utm_campaign=form_data_to_spreadsheet&utm_content=launch

10/06/2026

I have been working with automation since long before AI entered the conversation.

Back in the 1990s, I was using hot folders, structured instruction files, AppleScript repeat loops, and eventually idle handlers that allowed a script to wait, wake up, perform its work, and go back to waiting.

That evolved into date-based scheduling with FileMaker Pro and AppleScript, shell scripts, cron jobs, server automation, cloud triggers, and now AI-assisted workflows.

The technology has changed enormously.

The business question really has not:

Why is someone still pushing the button?

If somebody has to remember to download the same report every morning, move the same file every night, run the same process every Monday, or check the same system every few hours, it is worth asking whether a person actually needs to be doing that.

But there is another side to automation.

If everybody believes a process is automated, how do you know it actually worked?

A process can run without an error and still produce the wrong business result.

That is why good automation is not only about scheduling the task. It is also about validation, monitoring, alerts, and knowing when a human needs to get involved.

My new article connects some of the automation work I was doing around 1995 with cron jobs, cloud technology, and today’s semi-autonomous AI workflows.

You do not have to become a programmer to benefit from this.

You just need to start recognizing the buttons your business should not still have to push.

Read it here: https://releasedsolutions.net/scheduled-automation-small-business/?utm_source=facebook&utm_medium=organic_social&utm_campaign=scheduled_automation&utm_content=launch

10/05/2026

Most email marketing reports stop at delivered, opened and clicked. I think the more interesting question is: what happened next?

Years ago, I built a version of this for Save The Earth Eco System and Jeff Tucker using MailerLite and Airtable. We were trying to do more than send messages. We wanted to recognize when a pattern of behavior suggested someone deserved a closer look.

Today, a small business can do much more with tools it may already have: an email platform, GA4/GTM, a spreadsheet or Airtable, simple automation and AI.

The system does not need to treat every open or click as a hot lead. It can look for patterns, combine Fit and Intent, trigger a human review, then record whether the opportunity was won, lost or should stay in nurture. That final outcome is what helps the scoring model get smarter.

I walk through the approach, including a sample scoring framework and the privacy-safe way to connect email clicks to website behavior.

Read it here: https://releasedsolutions.net/email-lead-scoring-ga4-ai-spreadsheet/?utm_source=facebook&utm_medium=organic_social&utm_campaign=email_lead_scoring&utm_content=launch

Are you measuring what people do after they click your email, or does your reporting stop at the click?

10/04/2026

A quick test before you paste something into AI:

1. Am I authorized to share it?
2. Am I using the approved business account?
3. Do I understand the training and retention settings?
4. Does the AI actually need the sensitive detail?
5. Can I replace it with a placeholder?
6. Did I review the attachment too?
7. Am I about to create a share link or send feedback?

Privacy settings reduce risk. They do not replace judgment.

https://releasedsolutions.net/ai-privacy-checklist-small-business/

10/02/2026

Thinking about running ads for your business?

Don't just boost a post and hope for the best. Our updated guide shows you how to plan a digital advertising campaign with real numbers: goals, target audience, budget, expected leads, conversions and the KPIs that actually matter.

Get the step-by-step guide and turn your marketing budget into measurable growth.

👉 Read it here:
https://releasedsolutions.net/campaign-planning-marketing-strategy-planning/?utm_source=facebook&utm_medium=organic_social&utm_campaign=campaign_planning_2026&utm_content=launch

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3020 NE 41st Terrace
Homestead, FL
33033

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https://www.releasedsolutions.net/

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