Brand Neue Company

Brand Neue Company We create strategies and bring to life powerful ideas that propel our clients' brands to become unique and exceptional.

Let us help you with your branding, web design, video, graphic design, brochure, social media, advertising and trade show needs. We create strategies and bring to life powerful ideas that propel our clients' brands to become unique, irreplaceable and exceptional.

Our brand for Kasper Wealth combines the timeless symbolism of a shield, representing protection and security, with a st...
09/14/2026

Our brand for Kasper Wealth combines the timeless symbolism of a shield, representing protection and security, with a strong serif “K”. The two elements are seamlessly woven together through natural thick-and-thin strokes, creating an organic form reminiscent of a vine or root system that has grown and strengthened over time. This balance of structure and fluidity gives the mark a distinctly human quality, conveying both resilience and approachability.

Project Team: Rachel Pocus, Brooke Smith
Client Partner: RFG Advisory

What does a symbol carry after 2,000 years? For Forest & Trees, the answer shaped an entire brand. The cross, and the li...
08/28/2026

What does a symbol carry after 2,000 years? For Forest & Trees, the answer shaped an entire brand. The cross, and the lineage of Christian service behind it, became the foundation for an identity that protects purpose and grows impact for every organization under its canopy.

Project Team: Brooke Smith
Client Partner: Forest & Trees

After years of rapid growth, 4H Site Works came to us with a need for a strong, unified identity to help power their fut...
08/12/2026

After years of rapid growth, 4H Site Works came to us with a need for a strong, unified identity to help power their future expansion opportunities. We crafted a mark inspired by impressions left in the earth from heavy equipment, building the brand system on the tactile, hard-working process of shaping a project’s foundation.

Project Team: Lane Mullins
Client Partner: 4H Site Works

We recently partnered with our friends at Oil Equip Co. to reimagine their brand from the ground up, harnessing existing...
07/31/2026

We recently partnered with our friends at Oil Equip Co. to reimagine their brand from the ground up, harnessing existing equity and building an iconic new approach. To highlight the tanks-to-technology nature of their comprehensive service offerings, we crafted a tank-inspired logo with styling reminiscent of classic automotive and fueling iconography. New messaging speaks directly to the business owners with whom they work, delivering solutions for their everyday challenges. Every touchpoint, from trucks to business cards, aligns with the hard-working, family run ethos and industry-leading capabilities of the fantastic team at Oil Equip Co.

07/21/2026

As part of the I’m Staying in Alabama campaign rollout, we strategically highlighted three inspiring narratives of individuals and families who have chosen to grow their passions right here.

Each of these profiles brought a real story to life, making the impact of staying in Alabama more tangible. Whether it was the close-knit community or access to startup opportunities and jobs, each person had a unique point of view as to how Alabama has gotten them to where they are today. The authenticity of the stories dramatically influenced the campaign’s reach, drove conversion, and helped pull in more submissions overall ensuring a highly successful campaign launch.

I’m Staying in Alabama is a student-focused, statewide campaign that celebrates those who are choosing to build their fu...
07/15/2026

I’m Staying in Alabama is a student-focused, statewide campaign that celebrates those who are choosing to build their futures right here.

The structure is simple. Students and recent graduates shared stories of why they’ve decided to stay. The community voted on their favorite stories. And the monthly and grand prize winners received prize money.

We grounded the campaign visuals in authentic storytelling and data-driven content that felt trustworthy and tech-centric. This approach assured our purpose would cut through the noise and challenge the outdated perceptions of our state.

The reach, engagement, and analytics for the initial launch of the brand campaign exceeded all expectations. What began as an introductory campaign quickly evolved into something quite remarkable: a peer-led movement built on real-life stories of opportunity, community, and possibility right here in Alabama.

PLAYR packaging: We created a design system that feels sophisticated and performance-driven and a messaging strategy tha...
06/01/2026

PLAYR packaging: We created a design system that feels sophisticated and performance-driven and a messaging strategy that engages youth athletes and reassures parents. In a category often defined by visual noise, the design takes a more confident approach, using restraint and strong benefit communication to highlight what matters most.

PLAYR - Brand Identity: The sports nutrition category is crowded, loud, and largely built for adults, from daily meal re...
06/01/2026

PLAYR - Brand Identity: The sports nutrition category is crowded, loud, and largely built for adults, from daily meal replacement to bodybuilding and elite performance. Youth athletes, ages 8–18, are in the most important stages of physical and cognitive development, yet there is a huge gap in products designed specifically for their needs.

PLAYR was created to fill that gap.

Brand Neue developed a brand identity and messaging strategy designed to help PLAYR stand out in a noisy category while building trust with the audiences that matter most: young athletes and their parents.

We created an identity that feels bold and performance-driven without falling into the overhyped visual language common in sports nutrition. The system is built to be flexible, giving PLAYR the ability to show up with credibility and distinction in current and future products and services as the brand continues to grow.

Some of the best meetings don’t happen in a conference room. Today was one of those.Our team spent the afternoon at Trin...
04/02/2026

Some of the best meetings don’t happen in a conference room. Today was one of those.

Our team spent the afternoon at Trinity United Methodist Church for their Holy Week service and lunch—something we’ve made a bit of a tradition at Brand Neue.

No decks. No deliverables. Just a chance to slow down, be together, and step outside the day-to-day for a minute.

Grateful for a beautiful day, a great group, and a reminder that the work matters — but the people matter more.

Address

2907 Central Avenue, Suite 209
Homewood, AL
35209

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+12056673301

Website

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