Brand Neue Company

06/01/2026

PLAYR packaging: We created a design system that feels sophisticated and performance-driven and a messaging strategy that engages youth athletes and reassures parents. In a category often defined by visual noise, the design takes a more confident approach, using restraint and strong benefit communication to highlight what matters most.

06/01/2026

PLAYR - Brand Identity: The sports nutrition category is crowded, loud, and largely built for adults, from daily meal replacement to bodybuilding and elite performance. Youth athletes, ages 8–18, are in the most important stages of physical and cognitive development, yet there is a huge gap in products designed specifically for their needs.

PLAYR was created to fill that gap.

Brand Neue developed a brand identity and messaging strategy designed to help PLAYR stand out in a noisy category while building trust with the audiences that matter most: young athletes and their parents.

We created an identity that feels bold and performance-driven without falling into the overhyped visual language common in sports nutrition. The system is built to be flexible, giving PLAYR the ability to show up with credibility and distinction in current and future products and services as the brand continues to grow.

04/02/2026

Some of the best meetings don’t happen in a conference room. Today was one of those.

Our team spent the afternoon at Trinity United Methodist Church for their Holy Week service and lunch—something we’ve made a bit of a tradition at Brand Neue.

No decks. No deliverables. Just a chance to slow down, be together, and step outside the day-to-day for a minute.

Grateful for a beautiful day, a great group, and a reminder that the work matters — but the people matter more.

10/05/2022

We SO enjoyed getting to work with the uber-talented problem solvers and coaches at Clarus Consulting. The work they do developing healthier public and social sector teams and leaders is inspiring. Our collaborative work on their updated brand aesthetic, messaging and site design truly reveals the passion they have for what they do.

09/01/2022

We are excited to have worked with Highlands College to create a comprehensive set of environmental graphics to add to the look and feel of their newly renovated and opened campus. We built and expanded upon the core Highlands College brand to create an inspiring and elevated sense of place for a campus that will train and send the next generation of ministry leaders.

The new graphics touch every part of the campus, from recreation facilities to the president’s office, and from specialized student practicum spaces to common areas.

Here are a few of our personal favorites!

08/30/2022

We are so excited to welcome Lane Mullins on board as one of our new art directors! Lane is a highly-skilled, wildly talented designer, and we are thrilled to have him as part of our team.

07/29/2022

We are so excited to announce that one of our long-time clients, Royal Cup Coffee and Tea, is expanding its marketing division!

Check out the link below to find out more about these positions!

View all current positions at Royal Cup, Inc. across all categories and locations. See a position you like? Contact us and apply today!

01/18/2022

A New Road Lies Ahead for our friends at SET Logistics. To show some appreciation to their top carriers and business partners, SET came to us with this idea of a New Year’s gift box for them. With the intention of putting together something useful and New Years-esque, the creative minds at BNC curated items that would inspire anyone to start the new year off on a relaxed, intentional note. What are some things you are doing to start the year off on the right foot?