4th Pillar Marketing

10/19/2026

Over the past few weeks, I've had several customers ask about T-shirt weights, so I thought this would be a great opportunity to explain what those numbers actually mean. When you see a shirt listed as 4.5 oz., 5.3 oz., or 6.1 oz., what's the difference, and does heavier necessarily mean better? Not at all! Weight affects how a shirt feels, fits, and wears, but the type of cotton, how it's spun, and how the fabric is finished can make just as much difference. A heavyweight shirt can still be incredibly soft, while a lightweight shirt can be surprisingly durable. Here's a quick guide to help you understand the differences and choose the right shirt for your next project!

4th Pillar Marketing— Connecting you with your community.

10/14/2026

From PINK in October to BLUE in November!

October has brought plenty of pink ribbons, pink shirts and wonderful campaigns supporting Breast Cancer Awareness Month, but as we approach November, there's another important opportunity for businesses and organizations to make a difference.

November is MOVEMBER!

It's a month dedicated to raising awareness about men's health, including prostate cancer, testicular cancer, mental health and su***de prevention, and it's a great opportunity to keep the awareness campaigns going.

If your business, nonprofit, civic organization or employee group participated in October's pink campaigns, why not carry that momentum into November?

Think blue-themed apparel, mustache-inspired merchandise, branded giveaways, employee appreciation items or even a fundraising campaign. There are plenty of creative ways to get people talking while showing your organization's support for an important cause.

And now is the time to start planning!

At 4th Pillar Marketing, we can help you put together a men's health awareness promotion that fits your organization, your message and your budget.

October is pink, November is blue, and both are great opportunities to show your community that you care!

4th Pillar Marketing
Connecting You With Your Community.

www.4thPillar.store

10/12/2026

10/12/2026

One last sticky note, more than 30 years of brand recognition.

I was given an EIKI sticky note cube sometime around 1993, back in my audiovisual days, and this is the very last sheet. That little cube followed me from St. Louis to Atlanta to South Carolina, through moves, career changes, and countless notes, with the EIKI name still sitting right there every time I reached for a piece of paper.

I doubt whoever handed it to me expected it to stick around this long, but here we are, more than three decades later, and I’m sharing a picture of their logo.

That’s the staying power of the right promotional product, something useful enough to keep, handy enough to use, and branded so people remember who gave it to them. Every item won’t last 30 years, of course, but choosing something that fits your audience can keep your business in their everyday lives long after the first handshake.

At 4th Pillar Marketing, I help you find products worth keeping. Apparently, sometimes for a few decades.

4th Pillar Marketing — Connecting you with your community.
www.4thPillar.store

09/29/2026

Not all stickers are created equal.

Need something that lasts? Go vinyl.
Need something temporary? Paper may be all you need.

Need help choosing the right option for your project? Send me a message.

09/23/2026

Thinking about doing a fall giveaway?

Great idea.

But don’t give away something that has someone else’s brand on it — or no brand at all.

Whether it’s a tumbler, tote bag, hoodie, blanket, mug, cooler, or something fun for fall, make sure your logo is part of the giveaway.

After all, the whole point is to keep your business in front of people long after the prize is handed out.

Give away something useful.
Give away something memorable.
Most importantly… give away YOUR brand.

4th Pillar Marketing
Connecting you with your community.

09/21/2026

October is Breast Cancer Awareness Month — and your MOQ1 store makes it easy to get everyone geared up in pink.

Whether you’re outfitting your staff, putting together a 5K team, thanking clients, supporting a fundraiser, or simply showing your support, Breast Cancer Awareness graphics can be added to your existing store on everything from tees and hoodies to polos, hats, totes, drinkware and more.

No stocking inventory. No guessing sizes. No big minimum order.

Your team, customers or supporters can order what they want, when they want it — even one piece at a time.

Already have an MOQ1 store? Let’s add an October Breast Cancer Awareness design.

Don’t have a store yet? We can fix that too.

4th Pillar Marketing
Connecting You With Your Community.

09/16/2026

Stickers are one of those simple marketing tools that can keep working long after you hand them out.

Put them on packaging. Add them to customer orders. Hand them out at events. Use them for giveaways, product labels, equipment, windows, laptops, water bottles and just about anywhere else your customers will stick them.

They’re affordable, highly visible, and can generate impressions over and over again.

And with no minimums and a wide variety of materials, shapes, sizes and finishes, you can create exactly what fits your brand and your budget.

Want to put your logo somewhere it will actually stick around?

4PM Promotional Products
Connecting you with your community.

09/09/2026

Today I learned that promotional products apparently discriminate against left-handed people.

Talking camp mugs with a client today, the subject of printing on both sides came up.

That reminded me of a restaurant mug project I did years ago. The restaurant's logo went on one side and the coffee company's co-brand went on the other.

Simple enough.

Except I'm left-handed.

And suddenly I found myself trying to decide which logo belonged on WHICH side of the mug.

Then another lefty in the promo industry commented today about the benefit of double-sided printing, which sent me down a completely unnecessary rabbit hole:

About 1 in 10 people are left-handed.

So if you're putting your logo on only one side of a coffee mug, there's actually a decent chance it's facing the person drinking from it instead of everyone around them.

Marketing lesson of the day:

Print both sides.

Lefties unite.