Clarence Lee Design

05/15/2026

🏆 Clarence Lee Design received five awards at The Pele Awards 2026 🎉

🥇 PELE GOLD
Islander Sake Brewery – Packaging Design
-Packaging Campaign Category
-Client: United Sake Co. Ltd.

🥈 PELE SILVER ×2 categories
Yummy Huli Huli Chicken – Total Branding
-Integrated Brand Identity Campaign Category
-Integrated Branded Content Campaign Category
-Client: Coral Kingdom Inc

🥉 PELE BRONZE ×2 categories
Royal Kona Coffee – Total Branding
-Integrated Brand Identity Campaign Category
-Integrated Branded Content Campaign Category
-Client: Hawaii Coffee Company, LLC

A heartfelt thank you to our clients and everyone who supported these projects.

Project highlights are featured in our NEWS post.
👉 https://clarencelee.com/2026peleawards

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05/13/2026

🎉 Award Announcement — 5 Wins at The Pele Awards 2026!

Clarence Lee Design is honored to receive five awards at The Pele Awards 2026, including one PELE GOLD.

🏆 PELE GOLD
Islander Sake Brewery – Packaging (Sake mini-bottle gift box)

🥈 PELE SILVER ×2
Yummy Huli Huli Chicken – Branding (2 categories)

🥉 PELE BRONZE ×2
Royal Kona Coffee – Total Branding (2 categories)

A heartfelt thank you to our clients and everyone who supported these projects—your trust and collaboration made this possible.

We’ve shared project highlights and details in our NEWS post below. 👇

Clarence Lee Design won five honors at The Pele Awards 2026, including a PELE GOLD. Award-winning work includes Islander Sake Brewery packaging and branding for Yummy Huli Huli Chicken and Royal Kona Coffee.

03/25/2026

We’re pleased to share our branding work for Brightfield | Fehmel.

This project marked a complete identity transformation for a well-respected California law practice as it entered a new chapter within the GO LAW GROUP network. Our scope included renaming the firm, refining its market positioning, and building a cohesive visual system that signals progress while preserving legacy.

The new name was designed to hold both meaning and continuity. Brightfield reflects clarity, insight, and a forward-looking perspective. Fehmel carries forward the firm’s hard-earned reputation and long-standing trust.

At the center of the brand is a refreshed BF monogram, developed with shadow-inspired geometry to represent steadfast support behind the scenes. Supported by a restrained color palette and refined typography, the identity brings a modern, confident presence to the firm across every touchpoint.

From stationery and business cards to presentation materials and a redesigned website, the system was built for consistency, scalability, and a premium client experience.
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Clarence Lee Design Works
https://clarencelee.com/portfolio_page/brightfieldfehmel

03/19/2026

🚌 We’re excited to share our latest work for All-Electric HiBus.

The original HiBus brand was created as a distinctive Hawai‘i transit identity using three memorable motifs—pineapple, ocean, and hibiscus—to make the fleet instantly recognizable. For this new electric-bus rollout, we evolved that brand language into a cleaner and more refined vehicle graphic system.

The new fleet was designed as one cohesive visual program across three color-based themes:

🍍 Pineapple / Yellow
🌊 Ocean / Blue
🌺 Hibiscus / Pink

While each bus has its own island-inspired personality, the overall system stays consistent, modern, and unmistakably HiBus.

A cleaner ride, expressed through a cleaner design.
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Clarence Lee Design Works
https://clarencelee.com/portfolio_page/hibus-hawaii/

03/17/2026

From a Windward O‘ahu favorite to a fully realized brand system. 🎉

🐔 For Yummy Huli Huli Chicken, we developed an integrated identity built around one clear idea: Classic Taste, Modern Identity.

🍗 A vintage-inspired wordmark, bold badge system, and expressive brand language helped bring the heat, smoke, and craveability of this local favorite to life across every touchpoint.

From logo design and packaging to menus, merchandise, vehicle graphics, and web, this project was about honoring a family-operated legacy while building a brand ready for its next chapter.
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Clarence Lee Design Works
https://clarencelee.com/portfolio_page/yummyhulihuli/

09/07/2025

🌺 Hawaii’s First Mont Blanc Specialty Brand Has Arrived! 🌺

What started as Hitomi baking cakes for her family has grown into Honolulu’s newest sweet story — COOK by Hitomi

Blending Japanese artistry with Hawaii’s natural flavors, the brand’s signature Mont Blanc cake is already capturing hearts.

Now, with the launch of its official website, you can discover the story behind these unique Hawaiian sweets.

👉 Read the full article here:

In the heart of Honolulu, a new kind of sweet story is unfolding. COOK by Hitomi, Hawaii’s very first Mont Blanc specialty brand, has officially launched...

05/31/2025

More than a rebrand—this is a legacy reborn.

In 1969, Royal Kona Coffee began its journey as one of Hawaii’s most iconic coffee brands.

Its original brand identity was designed by the late Clarence Lee, a pioneer in Hawaiian design. Now, decades later, the creative team at Clarence Lee Design—the firm he founded—has reimagined the very brand he once brought to life.

This is more than a new look. It’s a tribute to heritage, a renewal of purpose, and a bridge between generations.

The updated branding retains the soul of the original—lush Hawaiian imagery, the spirit of aloha, and a sense of timeless quality—while embracing a modern, global sensibility.

Royal Kona Coffee, a beloved Hawaiian coffee brand founded in 1969, has unveiled a bold rebrand that both honors its rich legacy and embraces a modern, global..

05/20/2025

Clarence Lee Design Wins “Best of Show” at the 2025 Pele Awards

Rebranding of Kodama Koi Farm earns Hawaii’s highest design honor with six total awards. Honolulu-based branding and design agency Clarence Lee Design has...

05/18/2025

Clarence Lee Design has been awarded “Best of Show – Design” at the 2025 Pele Awards, Hawaii’s most prestigious advertising and design competition!

Our branding work for Kodama Koi Farm, the largest Japanese koi farm in the U.S., was honored with a total of six awards, including four Golds and one Silver.

Led by Japanese branding director Kuni Yamamoto, the project was a deep exploration of how to communicate the beauty of koi, Japanese craftsmanship, and culture across borders.

This achievement would not have been possible without the trust and passion of our client Kodama Koi Farm, and the incredible dedication of our creative team.
We are truly grateful.

AAF Hawaii Pele Awards Kodama Koi Farm

05/09/2025

🍜 Big news from the #1 noodle company in the U.S.!
Sun Noodle has just launched three brand-new products — and we’re proud to have designed their packaging.

😄 Ready to slurp? Give them a try!

Sura Tanmen
Paitan Ramen
Garlic Shrimp Flavor Fried Noodle

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[Clarence Lee Design Works]
Client: Sun Noodle
https://clarencelee.com/ja/portfolio_page/classicnoodles/