02/13/2026
When the challenge was to shift the narrative around dementia, our [A] team turned research into action!
We partnered with the Hawai’i State Department of Health Executive Office on Aging to craft a culturally grounded campaign that promotes early detection and replaces stigma with empowerment.
👉 Swipe to see the creative, digital, traditional media, and PR strategy behind the Hawai‘i Dementia Initiative.